The Jasmine Star Show

You won’t believe this… The CEO of Google said that AI is fundamentally more important than fire and electricity. (Excuse me, come again…?) As a SaaS (Software as a Service) Founder who even has an AI feature as part of my service, I learned so much during this conversation with Chris Winfield and Jen Gottlieb. Whether you’re brand new to AI, logged into ChatGPT a few times, or use it in your ever...

Did you know that a big (BIG!) chunk of sales actually comes from existing customers? How big? Well, I’m so glad you asked. Think of it this way: research shows that, while most businesses make sales to anywhere between 5-20% of NEW customers, they close deals with 60-70% of EXISTING customers. This means your likelihood of making a sale is doubled when targeting existing customers compared to acq...

What if you treated your life like a puzzle? Allow me to explain: when you approach a puzzle, you typically start by identifying the corners or edges. Once you have your corners in place, you begin filling in the pieces, one by one. Each piece represents a small step or task that contributes to the larger picture. Well, in life, progress is made by breaking down big goals into manageable tasks and...

Wanna know the most important move you’ll ever (EVER!) make in business? … The first move. … And then it’s the next move. … And then it’s the one after that. Here’s the thing: I know ( I know, I know ) that making business moves before you feel ready FEELS very counterintuitive… and that’s why few people do it. But it’s necessary. And one of my favorite examples of this is Jason Phillips , CEO and...

Have you ever been captivated by a pitch? Like, you couldn’t look away even if you wanted to? And I’m sure while keeping your attention the presenter just effortlessly wove in and out of a narrative making you forget you were even being pitched to. Well, I hate to spoil the enchantment for you, but it’s not effortless. The preparation, the storytelling, the follow-up: It’s all VERY strategic. So,...

Be honest: have you ever felt so closely tied to something… … and then it was just, well, gone? poof If so, then you know it can feel like your identity is being stripped away from you, forcing you to start over...again. This is what I’ve learned: if something is being taken away from you, it’s because it’s time for you to let go for something bigger (and more aligned with your future). It’s hard...

Have you ever wondered how to get into “those” rooms? Become friends with “those” people? Find “those” opportunities? Here’s how: build the room. These types of connections are rarely formed serendipitously. They come from taking intentional ACTION. My brilliant/kind/incredible friend, Jen Gottlieb (The Connection Queen) says it best. She says, “You’re one connection away from getting what you wan...

Do y’all remember when Michael Jordan quit basketball? (Hi, am I showing my age?) Anyway, I’ll never forget that October day in ‘93 (mainly because my dad’s jaw looked like it was glued to the floor). And, it wasn’t just my dad. It was, well… the whole world. Long story short: Michael Jordan returned to basketball, and when he did - boy, he led his team to not one, but THREE consecutive championsh...

Picture this… You’re having lunch with Oprah at her house (yes, you read that right!) and when you leave, you hug each other, and she gives you her phone number, encouraging you to call her sometime… But you don’t. Why on God’s green earth not , you ask? Because you don’t feel worthy enough to be Oprah’s friend and colleague. (Y’all I couldn’t make this scenario up if I tried…) This is exactly wha...

You might know this about me by now, but I believe the best way to learn in your industry is to learn outside of your industry. This way we aren’t just passing down the same old information again, and again. And when we have experiences that teach us lessons and we apply those lessons in business… Well, then we’re cooking with fire. And for me, one of the most pivotal times in my life was being a...

I remember it like it was yesterday… Feeling exhausted. Frustrated. Over-worked. Like a frenzied hamster on its never-ending wheel of doom. There has to be a better way, right? I thought a gazillion times a day. The answer: Precisely. And I’ll share what I've learned with you. (Me? Gatekeep?... NEVER!) In this episode, you’ll learn the exact 4 pillars that I use for my 7-figure launches — and...

Harsh reality: 44% of sales conversations fail due to unhandled objections. This is almost half. Hot dang. But the good news is that objection handling is a skill that is learned, practiced, and refined over time. (Just like anything else in business, eh?) And because I truly (TRULY!) care about you and your business, I’m sharing all of my objection-handling secrets with you. Tea? Consider it spil...

Did you know that our brains are literally wired to not only LOVE but to remember stories? Cool, huh? This collective love for stories makes storytelling one of the most POWERFUL content (and let’s be real, sales) strategies. It enables us to get our message across in a way that people want to receive it. And that’s magic. But when you tell the right story to the right people, they’re able to envi...

Have you ever wondered what makes someone choose one product over another? Well, it's not just about the price; it's about the perceived value. And as wild as this may seem, the perceived value is oftentimes associated with a higher price. Take it from someone who was in the luxury wedding photography industry… Some people would ask the price not to make sure they can afford it, but to m...

Can I be really real with you for a moment? Podcasting was starting to feel…well, lonely. As much as I love this creative outlet and especially the opportunity to go deeper with you – I was ready to spice things up. So, I started asking myself, how might I have a podcast host without having to change the nature of my show? This single thought led my team and I to the idea of having a temporary co-...

I  call it… “The Serena and Venus Williams Effect” . That feeling we get when we see someone claiming victory. We see the oh-so-prestigious-shiny trophy , but we don’t see what it symbolizes..the cold, dark, and silent work to get it. And lemme tell you, every olympic level athlete has one thing in common… they’ve had WAY more failures than championships and they kept going. And that’s what it tak...

I’ll NEVER forget the way they made me feel… We (JD, my business partner and husband, and I) went to Las Vegas with a 24-hour notice to meet our daughter, Luna, for the very first time. Knowing that this is undisputedly the most important **day of our entire lives, we wanted it to be an incredible experience. But the hotel that we originally booked reeked of decades-worth of cigarette smoke and du...

Believe me when I say that I immediately slammed my laptop shut the moment I heard him say $25,000… Several years back, James Wedmore (my now friend and mentor) was about to open cart for one of his masterminds. JD (my husband and business partner) and I were trying to guess the price before he mentioned it. “$5,000?”… “No way, $10,000?”… whatever it was, we knew it wasn’t going to be cheap. So, w...

Quick question: Do you look at your business as a piggy bank or an ATM? Oof. When my kind/smart/generous friend, Brandon Kidd, asked me this question ya girl had to take a pause… During that pause, a cinematic flashback of fancy dinners, upgraded plane tickets, and unnecessary business purchases flew through my mind. It turns out that making business purchases can be a slippery slope to funding yo...

Real talk: You might believe that something is possible…but do you believe it’s possible for YOU? If not, it’s time to start. And you can do this by collecting and creating evidence proving to your “inner jury” that you’re capable of achieving whatever you want to accomplish. In fact, this is exactly what Heather Hansen, the incredibly talented and brilliant lawyer/advocate/author, explained so be...

Have you ever had a conversation that changed your entire life? That’s exactly what happened the day I met Dr. Gabrielle Lyon … After facing health concerns (that seemed to be solution-less) I was ready to give up. I, Jasmine Star, had accepted my suffering… And when I openly shared my newly-accepted fate with Dr. Gabrielle… y’all she wasn’t having it. The words that came out of her mouth were “OH...

Y’all, I was FLOORED. $255,000? In one week? It all started in 2016, I realized my income was limited with photography and I needed to diversify my income… So, I created my first digital offer, “Insta 180” .  It was an online store for photography resources like educational PDFs, templates, and short video tutorials. It was something I knew was a definite need in the photography industry. And I’ll...

There’s something we must do when creating a new offer. Rewire our brains to allow us to think differently. Here’s the deal: our brain wants a sense of security and safety and to do what has worked in the past (which is great for survival, but no bueno in business.) It will talk us out of experimenting with new ideas, testing different strategies, and creating something that isn’t yet proven. Ok,...

This is a full-circle moment right here… A podcast host that I listened to religiously (and helped me gain a deeper understanding of fundraising, company evaluation, and investing) is on the show! And lemme tell you - I couldn’t be more THRILLED . Listen y’all, my incredible friend Josh Muccio created a podcast out of sheer BOREDOM . And even though the podcast seemed like a failure at the time, i...

It hit me out of nowhere like a drive-by bullet… “Selfish, money-driven women like you who adopt are shameful.” And that was just a small part of a lengthy DM I got after sharing my experience of being the only woman in a group of founders at a mastermind event to my stories. (I share the stories and full DM in this episode.) What I didn’t expect was that the very same experience at the mastermind...