Dr. Greg Story

The Japan Business Mastery Show

Business AA ↓ 336 episodes

For busy people, we have focused on just the key things you need to know. To be successful in business in Japan you need to know how to lead, sell and persuade. This is what we cover in the show. No matter what the issue you will get hints, information, experience and insights into securing the necessary solutions required. Everything in the show is based on real world perspectives, with a strong emphasis on offering practical steps you can take to succeed.

Author

Dr. Greg Story

Category

Business

Latest episode

Jul 9, 2026

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Episodes

255 Own the Mistake Or Lose The Customer 19.06.2025

Things go wrong. That's life in business. Mistakes, delays, accidents — they're inevitable. But the real difference is how we handle them when they occur. In Japan, people expect you to own the mistake, not hide from it. Silence, excuses, or blaming the customer won't work. In fact, they can do invisible, long-term damage to your reputation — the kind you won't see on a balance sheet, but it's the...

254 Cease Your "Three-Day Priest" Mentality 12.06.2025

The Japanese saying "mikka bozu," or "three-day priest," perfectly captures the common experience of initial enthusiasm quickly fading. People sign up for the priesthood, find it tough and promptly give up. We often begin new endeavours with resolute resolve, but daily challenges diminish our commitment. If you feel yourself teetering on the brink, don't be discouraged. Instead, reassess your goal...

253 Ace Your Team Pitch Or Face Oblivion 06.06.2025

Team presentations differ significantly from solo presentations, where you have complete control.   A common mistake is inadequate rehearsal, which can damage personal and organizational reputations.   Thorough preparation with multiple rehearsal sessions is crucial.   The order of speakers matters too.   The strongest presenters should lead to create a positive first impression, while technical,...

252 The Classic Sales Brush Off In Japan 22.05.2025

In Japan, the common response of "We'll think about it" often comes after a salesperson's second meeting with a client. The first meeting focuses on establishing trust and understanding the client's needs, while the second involves presenting a proposal and trying to close the deal. However, the reality is different: many Japanese salespeople jump straight into pitching their product's features wi...

251 Accountability 15.05.2025

Holding people accountable is essential for any leader, yet many struggle with it, leading to missed deadlines, poor performance, and incomplete work. Often, this happens because people aren't deliberately failing; they're simply lacking the structure and guidance needed to perform at their best. As leaders, we must start with ourselves, particularly in managing our time effectively. Poor time man...

250 Mindset for Presentations 08.05.2025

Our mindset is key to success in any activity, whether it's sports, business, or public speaking. Yet, many of us forget this vital aspect when preparing for presentations. We dive straight into the content, logistics, and technicalities without pausing to ensure we have the right mental attitude. Since a presentation puts both our personal and professional brand on display, it's important to get...

249 Case Studies For Sales 01.05.2025

Getting Japanese clients to agree to share case studies can be tough due to their cautious approach to divulging company information. The "no" response often feels final, and persuasion can fall short because company policies prevent employees from deviating from established rules. It's not uncommon for clients to fear favoring one provider over another, which leads to reluctance in making excepti...

248 Top Leader Challenges 24.04.2025

Running a successful business requires sharp focus on cost control, maintaining quality, building the brand, staying alert to competitors, and appealing to stakeholders. However, a growing challenge in today's business world is managing people. In Japan, there's a rising concern about attracting and retaining qualified staff. The once abundant pool of candidates is shrinking, with more industries...

247 Deep and Broad Presenting 17.04.2025

When delivering a great presentation, it's easy to feel satisfied, especially when the audience is soaking up your content. But the challenge comes when things are going well, and you want to elevate them to the next level. I recently attended a presentation where the speaker nailed it: the content was relevant, the room was packed, and the delivery was top-notch. But even with all these elements...

246 Japan Is So Business Formal 10.04.2025

  In Japan, politeness and formality go hand in hand, shaping interactions in ways that might feel unfamiliar to people from more casual cultures like the United States, Australia, or Canada. While some European countries may find Japan's structured approach more familiar, many Western visitors are surprised by just how much etiquette matters—especially in business and official settings. One of th...

245 Boss Genius Coaching 03.04.2025

Bosses get this wrong. The younger generation demands a new type of boss—someone persuasive, focused on their career development, and who is skilled as a communicator and coach. Japan's demographic crisis makes meeting these demands even more critical. With fewer young people entering the workforce, competition for their loyalty is fierce. Employers unable to satisfy their expectations will lose t...

244 Be Careful Using Your Hands When Presenting In Japan 27.03.2025

Don't get this wrong. Good posture never goes out of style, yet many presenters struggle with it. Standing straight projects confidence, enables better breath control, and conveys energy. However, the presenting environment often tempts us into poor habits. Even seasoned performers—actors and singers—struggle with posture during award acceptance speeches. Instead of standing tall, they hunch over...

243 Setting the Foundations For Making The Sale In Japan 20.03.2025

Nemawashi, translates to "groundwork" and is rooted in the practice of moving large trees. This intricate process—preparing roots, wrapping them, and relocating the tree—serves as a metaphor for meticulous preparation before decisions in business. In Japan, decisions are typically made before meetings, with the gathering itself serving as a formality to approve prior agreements. The groundwork inv...

242 Mood Control In Japan 13.03.2025

Don't be delusional. Do you consider yourself moody? Perhaps not, but as a boss, your team may perceive you differently. Employees are keenly attuned to your every movement, tone, body language and expression, constantly evaluating your mood to gauge whether it's a good time to approach you with work-related matters. Your ability to mask emotions or maintain equilibrium amidst challenges significa...

241 Open The Kimono When Presenting In Japan 06.03.2025

Stop wrecking your presentations. When delivering talks, many speakers separate their personal identities from the content, focusing solely on facts, data, and evidence. This approach, often favored by technical individuals, misses the opportunity to create deeper engagement with the audience. As an introvert, I understand the hesitation to share personal stories. However, keeping oneself out of t...

240 Buyer Styles In Japan 27.02.2025

Salespeople are ignorant. When interacting with Japanese buyers, personality differences play a more critical role than cultural differences. Understanding personality styles can help improve communication and sales success. A two-axis framework categorizes personality types: a horizontal axis measures from low assertion on the left across to high assertion on the right, and a vertical axis measur...

239 Taking Accountabilty In Japan 20.02.2025

Stop being weak. The beauty, weight loss, fashion, and entertainment industries inundate us with images of unattainable perfection, leaving many feeling inadequate—too tall, short, fat, thin, or unsuccessful. It's easy to fall into the trap of wishing for better circumstances: wealthier parents, a better education, or a more favorable start in life. But wishing changes nothing; the past cannot be...

238 How To Quieten the Crowd In Japan 13.02.2025

Some MCs are idiots. At a sports related event filled with free-flowing drinks, idle chatter, and hundreds of attendees, the presentations quickly unraveled into a comedy of errors. The MC, tasked with introducing the main speaker, faced an uninterested crowd more captivated by their own conversations than the proceedings on stage. In a desperate bid for attention, the MC resorted to shooshing the...

237 Never Stop Selling In Japan 06.02.2025

Salespeople leave money on the table. The sales process doesn't end with a signed agreement; delivery is the critical next step. Whether immediate or delayed, it's often handled by someone other than the salesperson—usually agents, contractors, or back-office staff. Salespeople, meanwhile, quickly shift focus on new deals, leaving follow-up with buyers neglected. This is a common mistake that can...

236 Developing Women For Leadership In Japan 30.01.2025

Japan discriminates against women in business.  Former Prime Minister Abe's modest targets for increasing female leadership numbers failed miserably. Abe's campaign got nowhere, and with their tail between their legs, the Government significantly lowered their targets. This lack of progress is mirrored in Japan's Rotary Clubs, traditionally male-dominated bastions within a global organization desi...

235 Being Conversational In Japan 23.01.2025

Presenters get this wrong. Avoid creating a barrier between yourself and the audience. Presenters are often elevated on a stage or positioned at the front of the room, surrounded by podiums, slides, lighting, and microphones, all of which can inadvertently distance them from their audience. In Japan, standing above a seated audience requires an apology at the start of the speech, as such positioni...

234 Lure Out Their Objections 16.01.2025

Salespeople often hope for straightforward buyers who buy without hesitation. However, reality is rarely so simple, and objections are actually critical to the sales process. When buyers hesitate, it signals interest, as it means they are considering potential issues. If buyers show no interest and raise no questions, that's a warning sign—they're not truly engaged. Objections suggest a mental com...

Stop Rushing About 09.01.2025

Is speed expensive?  Constant hustling can lead to large and small errors of judgment.  We get so caught up in living 24/7 lifestyles that we start missing big pieces of the success puzzle.  People are the key to most businesses, but look at how we treat them.  We hit the panic button on a piece of work and make everyone jump through hoops to make sure the deadline is met.  We either end the sente...

233 Self-Sufficiency When Leading 26.12.2024

The beauty, weight loss, fashion, and entertainment industries project fantasies of success, often leaving people feeling inadequate. Comparing ourselves to wealthy actors, sports stars, or CEOs can amplify dissatisfaction with our own lives, making us wish we'd been born with better resources, opportunities, or advantages. However, dwelling on these thoughts isn't productive; we aren't going to b...

232 Don't Be Flat When Presenting In Japan 19.12.2024

"The good is the enemy of the great" reminds us that competent speakers often fall short of their full potential, delivering presentations that are solid but forgettable. Many presenters lack that extra energy—the metaphorical "ten degrees of heat"—needed to elevate their talk from adequate to impactful. An intelligent, prepared presenter can cover content, address questions, and complete their ta...

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