Dr. Greg Story
The Japan Business Mastery Show
For busy people, we have focused on just the key things you need to know. To be successful in business in Japan you need to know how to lead, sell and persuade. This is what we cover in the show. No matter what the issue you will get hints, information, experience and insights into securing the necessary solutions required. Everything in the show is based on real world perspectives, with a strong emphasis on offering practical steps you can take to succeed.
Author
Dr. Greg Story
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
280 Build Your Presenting Style 18.12.2025 7:38
Creating Your Personal Style When Presenting When people hear you're speaking, do they say, "I need to attend that talk"? Style can be built on purpose—by choosing what you'll be known for and practising it in public. Q: Can you really create a personal presenting style? A: Yes. Decide your signature—energy, data, stories, razor-clear analysis—then build toward it. Borrow from role models and su...
279 Stop Forcing Fit: Only Sell What Solves Client Problems 04.12.2025 7:11
Stop Forcing Fit: Sell What Solves Client Problems Square-peg selling destroys trust and lifetime value. Here's how to redirect, realign and customise so the solution fits the client—not the quota. Q: What's the #1 mistake salespeople make? A: Poor listening. They talk too much, miss cues and push their agenda. Start with questions and let the buyer lead briefly if small talk stalls. Mini-summa...
278 Your Face Is the Firm: Master Persuasive Speaking 27.11.2025 7:32
Leaders Be Persuasive We're judged by what we say and how we say it. In a video-first world, every leader is a Q: Why must leaders master presenting now? A: Everyone carries a camera, and rivals publish nonstop. Hiding means your brand fades while theirs compounds. Speaking is now table stakes for credibility. Mini-summary: Visibility is constant; skill must match. Q: Isn't technical competence...
277 From Invisible to In-Demand: Speaking Grows Your Brand 20.11.2025 7:16
How To Use Speaking To Promote Your Personal Brand We live in a publisher's world. If you want speaking gigs that grow your brand in Japan, stop waiting to be discovered and start creating searchable proof of expertise. Q: Where do I start with speaking if I'm not a writer? A: List ten buyer problems you hear repeatedly. Record short answers if writing is hard; transcribe later. Clarity beats p...
Hire Hunters, Not Hope: Setting Realistic Sales Expectations 13.11.2025 8:01
Really Understand Your Expectations Of Your Sales Team We hire people, expect instant results, then churn the headcount when numbers lag. In Japan's tight market, that revolving door is costly. Here's how to realign expectations with reality. Q: Are you hiring farmers when you need hunters? A: Farmers maintain; hunters create. In Japan, farmers are more common. Ask candidates where their current...
275 Delegate Outcomes, Not Tasks: The Accountability Playbook for Japan 06.11.2025 8:41
Accountability In Your Team We all want accountable teams, yet deadlines slip and quality wobbles. People don't plan to fail—but vague ownership and weak rhythms make it easy to miss. Here's how leaders in Japan turn "own it" into a daily standard. Q: Where should leaders start? A: Start with time. Time discipline sets tone. Make planning visible, prioritise crisply and protect deep work for the...
274 What Is The Right Length For Your Speech 31.10.2025 7:35
Why Do Speeches Often Go Too Long? Speakers love their words, but audiences only want what matters. The danger comes when speakers keep talking past the emotional high point. Once engagement peaks, attention begins to fade. Mini-summary: Speeches lose power when they drag past the point of maximum engagement. What Is the Risk of Having No Time Limit? When organisers set a limit, discipline is forc...
273 Presenting Manufactured Products 23.10.2025 7:55
Why Are Industrial Product Presentations Often So Dull? Industrial products are technical and specification-heavy. Salespeople often present them in dry, functional ways that mirror catalogues. Buyers tune out because they don't just buy specs—they buy confidence, trust, and belief. Mini-summary: Specs alone don't sell; buyers connect with confident, engaging salespeople. How Can Salespeople Move...
272 Why Bosses Must Keep Learning to Lead 16.10.2025 8:13
Education doesn't end with graduation. Leaders may attend induction sessions, compliance programs, or even prestigious executive courses overseas, but these experiences are too infrequent to sustain long-term growth. In Japan and globally, too many bosses stop learning once they hit senior ranks, focusing only on routines that keep the business running. But standing still in today's world is as da...
271 Avoid These Mistakes in Online Presentations 09.10.2025 8:16
Video conferencing is now standard in business, but that doesn't make online presenting any easier. Thanks to Covid, platforms like Zoom, Teams, and Webex are familiar, and technology has improved dramatically. Audio and video sync well, slides are easy to share, and features are stable. But while the tools have caught up, presenters often haven't. Delivering with impact through a screen requires...
270 Why Salespeople Can't Wait for Marketing 02.10.2025 8:05
Marketing plays a vital role in generating leads—through SEO campaigns, databases, white papers, and ads. But for salespeople, relying solely on marketing is a recipe for starvation. In Japan, where competition is fierce and decision-makers are shielded by layers of formality, sales professionals must take control of their own destiny. Success doesn't come from waiting—it comes from disciplined ac...
269 The Silent Killer of Leadership: Poor Listening 25.09.2025 8:03
Dynamic leaders get results. They are resourceful, relentless, and often admired for their energy. But their very drive can hide a fatal weakness: poor listening . In Japan, where leaders must push hard against resistance to get things done, the risk of steamrolling staff and clients is even higher. The result is lost opportunities, frustrated teams, and organisations where only the boss's voice...
268 How to Balance Relaxed Style with Professional Authority 18.09.2025 8:07
Introduction We're often told that presentations should feel like chatting with a friend—relaxed, natural, and conversational. That sounds appealing, but does it really convince a CEO in a Tokyo boardroom? Will a casual tone carry weight with industry experts or win over a cautious client? The truth is, a one-size-fits-all "chatty" approach is risky. In Japan, where formality and credibility remai...
267 The Secret Power of Sales Bridges in Japan 11.09.2025 8:11
Introduction Sales conversations in Japan follow a rhythm: build rapport, ask questions, present solutions, handle objections, and close. But what makes this rhythm flow smoothly is often overlooked— sales progression bridges . These subtle transitions connect each stage of the meeting. Without them, the dialogue feels disjointed, like spaghetti instead of a roadmap. In Japan, where subtlety and c...
266 More Frequent Performance Reviews Won't Help If The Boss Is Still Clueless 04.09.2025 7:53
Introduction In today's workplace, annual performance reviews are being scrapped in favour of more frequent check-ins. Firms like Accenture, Deloitte, Adobe, GE, and Microsoft have all abandoned traditional annual reviews in the last decade, shifting instead to monthly or even continuous feedback systems. On paper, it sounds modern and progressive. In practice, however, little has changed. Wi...
265 Listening To Speeches Shouldn't Feel Like Suffering 28.08.2025 7:39
We've all been there. The speaker comes with a rockstar résumé, the room is full, the topic is compelling… and then their voice kicks in. Flat. Unchanging. Monotonous. A verbal drone that sounds like your refrigerator humming in the background. That's the awesome power of the monotone—and not in a good way. It is the fastest way to suck the life out of a talk and guarantee that people leave rememb...
264 In Japan, Sales Is A Mental Game So Play It Right 21.08.2025 7:46
In sales, there are two players: the buyer and the seller. While the seller is eager to promote their product, the buyer's primary concern is risk . This risk aversion is central to sales in Japan. Here, the buyer's trust in a new salesperson is minimal, maybe even minus, as the culture values stability and continuity over bold risk-taking. In Japan, failure is not forgiven—it's permanent. Once...
263 Every Leader Is Now a Media Brand So Step Up When Presenting 14.08.2025 7:38
We all know leaders who are technically brilliant—but hopeless in front of a crowd. One of our friends had a big pitch looming, and he knew he wasn't ready. He'd been putting off proper training, and now the pressure was on. Unfortunately, this is not uncommon. We hope our skills will magically hold up under pressure, but presenting under pressure is a different beast entirely. Leaders are the fac...
262 Stop Killing Your Professional Presentation with Terrible Amateur Slides 03.08.2025 7:28
When we are on stage, the visuals can make or break us. People often ask us at Dale Carnegie: how much is too much when it comes to slides? Let's keep it simple: your visuals should support you, not compete with you. We want the audience's attention on us , not the screen. That means stripping it back. Paragraphs? No. Sentences? Preferably not. Bullet points, single words, or strong images work...
261 Why Specs Focus Kill Sales in Japan 31.07.2025 7:19
Let's set the scene. You've built trust with the buyer, asked the right questions, and uncovered their real challenges. You've done the hard yards and earned the right to present a solution. This is the moment you've been working toward—and it's also the moment many salespeople blow it. We don't open with the nitty gritty detail of the specs. That's amateur hour. We start with our capability state...
260 Your Team Doesn't Need a Critic—They Need a Coach 24.07.2025 7:47
Every year, we reset with lofty goals: hit targets, get promoted, improve ourselves. But what if the real breakthrough comes not from inward goals, but outward transformation? This year, let's become the catalyst for others. Let's become the light on the hill that lifts the whole team. Rather than finding faults bosses, let's become serial encouragers. We can choose to see others not through their...
259 Pro Presenters Cut the Fluff 17.07.2025 7:35
In this Age of Distraction, we've got seconds to win our audience's attention—or lose it. When we're unclear, rambling, blathering or long-winded, the audience bolts for their phones. If we're not concise and clear, there's zero chance of being persuasive, because no one is listening. That's why structure and delivery matter more than ever. We often dive too deep into our subject and forget the au...
258 Buyers Won't Buy So How Do We Get Them To? 17.07.2025 7:20
The distance between wanting to buy and actually buying is often vast. Business leaders all have goals, but constraints around money, people, and bandwidth hold them back. The higher up we go, the more strategic the thinking. The CEO is concerned with the future. The CFO focuses on cash this quarter. Line managers just want to hit their numbers and hold on to their team. HR? In Japan, they're ofte...
257 The Real Cost of Stupid People at Work 03.07.2025 7:23
Stupid people in organizations aren't always easy to spot. They can appear confident, energetic, and articulate in interviews, fooling even the most seasoned managers. But over time, their lack of insight and poor judgment start surfacing. These individuals often speak before they think, overwhelming those around them with bluster and assertiveness instead of substance. Their loudness masks a lack...
256 Your Presentations Is Mind Numbing And Brand Destroying 26.06.2025 7:23
We watched a big-name company blow a golden opportunity. The speaker was the President, and he had a dramatic story to tell—corporate crisis, media attacks, public apologies, and a redemption arc. Yet his presentation landed like a lead balloon. Why? Because he delivered it in a lifeless monotone, with no energy, emotion, or storytelling. It was a flat narrative built around a dull slide deck that...
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