James Bachini
The James Bachini Podcast
Covering new and emerging technologies in decentralized finance, digital assets and blockchain development
Author
James Bachini
Category
Podcast website
Latest episode
Jan 19, 2026
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Android 5M+ downloads · 4.8 rating
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Episodes
CRO | Conversion Rate Optimisation Explained 09.09.2020 2:04
Conversion rate optimisation or CRO is the process of making a website, landing page or app convert more visitors into leads and customers. Learn more at: https://jamesbachini.com/cro-conversion-rate-optimisation/
What is CPM? | Cost Per Mille in Marketing 09.09.2020 1:09
Definition - CPM stands for cost per mille. This is the latin Mille which is one thousand so CPM effective means cost per thousand impressions For example a website might divide and sell it's ad inventory in blocks priced with CPM. Other terms like CPC and CPA. CPM bidding on ad exchanges, most exchanges final bid auction is based on CPM. What affects cpm prices? Geo, device, ad type and size More...
Analytics Strategy | Essential Guide To Data Driven Marketing 📈 09.09.2020 2:32
Full Blog Post: https://jamesbachini.com/analytics-strategy/ Why analytics is important Collecting data, analysis, insights, tests, improvement Setup With Google Tools Google Tag Manager Google Analytics remarketing demographic goals Google Optimize Google Data Studio Alternatives - Matomo (Piwik) Why collect data in house CRO Retargeting & audiences Qualitative Data Bringing it all together
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