The James Bachini Podcast

This video discusses the differences between limit orders and market  orders when trading on cryptocurrency exchanges like Binance or FTX. This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini There's more in depth content a...

Inflation is making headlines and attention is directed towards government statistics like the consumer price index, or CPI, which is calculated using a basket of consumers goods. However these metrics don't fully represent inflation in respect to the devaluation of our currency. In recent years the gap between the global rich and poor has been widening. The top 1% of high net worth individuals no...

Arbitrum is  a layer 2 scaling solution for the Ethereum network. In  this tutorial we will be looking at how optimistic roll ups work,  deploying a smart contract to Arbitrum and then carrying out a token swap on layer 2 using Uniswap. This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video pl...

A quick analysis of the differences between two leading cryptocurrency exchanges Binance vs FTX. 00:00 Introduction 00:09 Binance Demo 00:30 FTX Demo 00:45 FIAT On-Ramps 00:56 Zero Percent Fees 01:11 Security Considerations 01:55 Conclusion There's more content about online business, performance marketing and web development on my blog at https://jamesbachini.com Most of the code I write and talk...

✅ Please like, subscribe & comment if you enjoyed - it helps a lot! Link to FTX where you can still buy GME: https://ftx.com/#a=StartHere Will Wallstreetbets bankrupt Melvin Capital with Gamestop? This is one of the greatest business stories I've ever witnessed. For those who don't know Wallstreetbets is a subreddit which is dedicated to proudly “treating the stock market as a casino”. Now la...

Full blog post at: https://jamesbachini.com/startup-funding/ ✅ Please like, subscribe & comment if you enjoyed - it helps a lot! 6 Ways To Raise Capital For Modern Startups  00:00 1. Crowdfunding Platforms 00:49 2. Government Grants & Tax Relief 01:10 3. Friends & Family 01:30 4. Bank Loans, P2P Lending & Credit 01:59 5. VC's, Accelerators & Angel Investors 03:20 6. Self...

All the online marketing acronyms you never wanted to know! AM - Affiliate Manager API - Application Programming Interface B2B/B2C - Business To Business & Business To Consumer CMS - Content Management System CPL - Cost Per Lead CPM - Cost Per Mille CRO - Conversion Rate Optimisation CRM - Customer Relationship Management CSS - Cascading Style Sheets CTA - Call To Action CTR - Click Through Ra...

Since 2011 I've been self-employed and working in startups, primarily working remotely from a home office or from hotels when travelling. Here are some working from home tips that I've learnt along the way. Create an Isolated Space Avoid Distractions Create Boundaries KanBan > ToDo Lists Pack Meetings & Video Calls Together Stay Disciplined Disconnect Before Leaving Explore The Advantages S...

✅ Please like, subscribe & comment if you enjoyed - it helps a lot! 00:00 What is Guerilla Marketing? 00:11 Favorite Example 00:50 Pros & Cons 01:43 Another Example 02:10 Outro For more content about online business, performance marketing and web  development please subscribe to the channel and check out the blog at https://jamesbachini.com

✅ Please like, subscribe & comment if you enjoyed - it helps a lot!   In this video the two leading ad networks go head to head.  Google Ads vs Facebook Ads provides an overview of the differences  between the ad networks with the aim of deciding where to allocate  advertising budget for your business. More detailed info and video at: https://jamesbachini.com/google-ads-vs...

✅ Please like, subscribe & comment if you enjoyed - it helps a lot! 00:00 How Online Marketing Works 00:42 Performance Marketing Process 03:00 Analytics & Tracking 08:05 Website, Landing Page Design and CRO 11:52 Anatomy of a Sales Funnel 14:45 Traffic Sources 21:42 Creative Design Banners & Videos 24:30 Retargeting & Lookalike Audiences 25:56 Optimizing and Continuous Improvement...

✅ Please like, subscribe & comment if you enjoyed - it helps a lot! 00:00 What is Lookalike Audience Marketing 00:28 1. Plan Your Use Case 00:54 2. Capture Data From The Start 01:17 3. Use Email Lists 01:30 4. Start Small & Highly Targeted 01:49 5. Combine Additional Targeting 02:06 6. Start With Tight Budgets For more content about online business, performance marketing and web developme...

Paid traffic over SEO to start with CAC less than CLV Focus on the funnel and monetization rather than adding features Tiered monthly pricing works Cashflow crisis > annual discounts > plan ahead, talk to VC's Manage time effectively   repurpose content   automate support where possible   hire before it becomes urgent Build in a viral coefficient by rewarding us...

There’s power in simple stories. Something as inconspicuous as a coffeeshop creating a “third space between work and home” can lead to a hundred billion dollar enterprise. That’s a market cap of one with eleven zeros. So yeah brand narratives and the way companies tell their stories is important. Narratives are so powerful in fact that nobel prize winning economist Robert J. Shiller made a case th...

Start with the ideal customer Where do they spend time, apps, sites, search terms? Paid Ads vs Content Marketing Google Ads Facebook Ads Ad Exchanges Banner, Native, Push, Pops interstitial SEO & Content Marketing Strategy Outreach & Email Marketing Combining the most relevant traffic sources to create an online marketing strategy

Remarketing examples and strategies.  Full blog post: https://jamesbachini.com/retargeting-examples/ Including the content marketing bombardment,  URL and JavaScript event based retargeting, abandoned cart retargeting and flash sale remarketing.

Micro conversions are minor events such as clicks and scrolls that we can use to track visitor behavior and optimize advertising and landing pages faster.  They are generally not directly linked to key performance indicators for an advertising campaign but can be used to scale (increase traffic volumes) more effectively. Learn more here: https://jamesbachini.com/micro-conversions/

Full blog post at: https://jamesbachini.com/facebook-advertising-network/ When training the pixel note that Facebook's machine learning algorithms are only as good as the data fed into them. Make sure your conversions are being fired by people actually interested in the products.  In the past I've setup pixels to fire after 10 seconds just if a visitor stays on the site. This provides little...

Full blog post: https://jamesbachini.com/seo-content/ Why Keyword research is important Content structures Title and click through rate Formatting, visual appeal, skimable Introduction with a hook and a promise Add value Use the on-page optimization checklist Outreach / Seed marketing Marathon not a sprint

View Post: https://jamesbachini.com/how-to-monetise-your-website/ Banner Ads Affiliate Marketing Accept Donations Consulting Merchandise Sponsored Content Creating Digital Products Selling The Site

The Marketing Mix is a concept from the 1940’s which aims at simplifying and outlining the marketing process. The marketing mix was first used by James Culliton in the 1940’s and was originally the four P’s Product Place Price Promotion Then in the 1960’s a marketing professor called Edmund Jerome McCarthy added another three, to make it more applicable to the growing service industries. People, P...

Lead magnets are normally digital products such as eBooks or reports that are given away in exchange for an email address.  Autoresponders are automated emails that get sent out once that email address is received.  Tripwires are low cost items that convert leads into sales and generate new customers that can then go on to buy core products and services.  Full post with more informa...

Full Blog Post: https://jamesbachini.com/key-performance-indicators/ KPI’s or key performance indicators are business metrics which are set, collected and reviewed to give insights into the success of an organisation.. They are defined by analysing the companies objectives and deciding what quantifiable factors are most important. A great KPI should be SMART: Specific Measurable Attainable Relevan...

Full blog post & link to keyword tool: https://jamesbachini.com/creating-google-ads/ Contents: Search, Display and Video Default options, interests are not aligned Untick search partners and display network for search campaigns Track conversions Campaign structure, small ad groups for specific search intents Affinity audiences (broad), Custom Intent (specific) Observation vs targeted (whitelis...

Learn more at https://denocode.com Deno is a Javascript and Typescript runtime from the creator of Node.js For anyone that doesn’t know Node.js is a server-side Javascript  runtime. It’s used by millions of projects across the globe and powers  the backends and API’s of many of the world’s leading websites. Then came Deno (aka Deno.js or Deno JS), an improved and updated  runtime th...