The ITAM Forum Podcast

This episode AJ Witt, Geoff Worsley (bedigtial) and Leigh Martin (Flexera) explores how AI is transforming SaaS pricing and consumption, shifting from simple per-user models to complex, usage-based metrics. It examines what this means for SaaS management, how ITAM teams can optimise AI-driven costs such as tokens, and how organisations can assess value from their spend. The discussion also highlig...

This episode explores the challenge of achieving trustworthy data in SaaS management and asks whether standardised reporting could simplify visibility across the SaaS estate. Focusing on the FinOps Foundation’s FOCUS initiative, the discussion outlines what it is, the problems it aims to solve, current levels of vendor support, and what’s needed for it to succeed in driving consistent, transparent...

We explores why ITAM, FinOps, and SaaS management must converge as organisations navigate rapid changes in software consumption - especially with the rise of AI and usage-based pricing. Featuring insights from Flexera’s Gary McAllister, the discussion highlights the challenges of SaaS sprawl, unclear ownership, and unpredictable costs, while outlining practical steps for gaining visibility, improv...

In this episode, we sit down with Mike Fuller to explore his Opening Keynote and Workshop at Wisdom Unplugged APAC 2026. Drawing on the latest State of the Server research, Mike discusses how shifts in technology pricing and consumption are reshaping decision-making across cloud, SaaS, data centres, and AI - and why closer collaboration between ITAM, FinOps, and finance is key to driving smarter,...

In this episode, we shine a spotlight on the ITAM Excellence Awards 2025 Consultant of the Year. Celebrating expertise, client impact, and the ability to turn complex challenges into practical outcomes, this winner shares the approaches, insights, and experiences that have helped organisations strengthen their ITAM practices and deliver lasting value. “You can be the cleverest person in the room,...

In this episode, we shine a spotlight on the ITAM Excellence Awards 2025 Professional of the Year winner. Recognising outstanding leadership, measurable impact, and a commitment to advancing the discipline, this winner reflects on the achievements, challenges, and strategic decisions that set them apart — and what excellence in ITAM truly looks like at the highest level. “It was just reaching out,...

In this episode, we speak with Yorick Heijink from Brand Compliance, the official auditor of the ISO/IEC 19770-1 Certification Scheme. If your organisation is considering certification, this is a must-listen-to episode - it provides you with great insight direct from the person who will be on-site with your team performing the audit. Yorick talks us through a typical audit process, explains what a...

In this episode, we speak with Ash Dharas (Softline Group Northern Europe) and Patrick Milas (HDI Group) about their experiences achieving ISO/IEC 19770-1 certification - these are the world's first two organisations to achieve ISO ITAM certification. Here' are two of our favourite clips from this episode: “The benefits of ITAM are much broader than people think. It is the nucleus for every other...

In this episode, we speak with Alastair Pooley (CIO, Snow Software) about key findings from Snow's 2023 IT Priorities Report and the opportunities for ITAM. The bottom line is there are many opportunities for ITAM - some you would expect, some that may come as a surprise. Together, they present ITAM with a real opportunity to become a strategic, trusted advisor. Here's one of our favourite clips f...

If you, as an ITAM professional, want to learn how you can make a difference by reducing e-waste (the fastest growing waste stream in the world), this podcast episode is for you. AJ Witt is the best person we know to address how ITAM can positively contribute to sustainability programs. Whether it's in regards to hardware or software, as AJ says, "You have the ability to make a difference."

We speak with Ron Brill, chair of the ITAM Standards Committee, to learn more about ISO and the ISO ITAM family of standards (19770) and what's coming down the pipeline. We also touch on FinOps and Sustainability and how ITAM can contribute. Our favourite quote from this episode: "It's my guess that it will be ITAM that will have to adapt to be more like FinOps than the other way around." Besides...

We speak with Brian Adler from Flexera about key findings from the 2022 State of ITAM report. Brian is Senior Director, Cloud Market Strategy, at Flexera and a Governing Board Member of the FinOps Foundation. We discussed how ITAM professionals are creating more time (thanks to tools and automation) to focus on non-audit activities and the rising percentage of ITAMers who are now part of their org...

In this episode, we shine a spotlight on the ITAM Excellence Awards 2025 Partner of the Year winner. From building trusted relationships to delivering real-world impact, the winner shares their approach to collaboration, lessons learned, and what it takes to be a true strategic partner in ITAM. “Reducing drama is a superpower in an enterprise IT.” - Kerim Yuksel

In this episode, we shine a spotlight on the ITAM Excellence Awards 2025 Rising Star. From early career milestones to standout contributions, the winner shares insights, lessons learned, and what it takes to make a meaningful impact in ITAM. “If my experience encourages someone to take a second look at ITAM or feel excited about pursuing it, then that’s incredibly rewarding for me.” - Katherine Ca...

What happens when ITAM and FinOps teams stop working in silos? Real savings. In this episode, we break down how combining IT asset intelligence with financial optimization practices—like BYOL, license portability, reserved instances, and hybrid use benefits—can drive tangible cloud and software cost reductions. Tune in for practical examples and takeaways you can apply immediately. Our favourite t...

Calling all Hardware Asset Managers and IT Service Management pros. This episode is for you! Martin Thompson speak with George Deligiannoudis, the CEO of Mobilise IT about MDM (mobile device management), EMM (enterprise mobility management), and UEM (unified endpoint management). They also touch on ZTM (zero-touch mobility) and how AI-driven robots and industrial devices fall into all of this. You...

In this podcast we take a hard look at where we really stand with software audits as we head into 2026 – who’s actually auditing, how their tactics have shifted, and where the real risk now sits. We unpack “cooperative” audit-immunity deals (like IBM’s), the rise of volume-based audits over strategically targeting customers, and the new players stepping in as old names step back. We will also the...

AI promises smarter IT Asset Management, but only when the data and decisions behind it can be trusted. In this episode, we unpack how organizations are using data and AI in ITAM, where things can go wrong, and what responsible adoption really looks like. The conversation highlights real-world challenges, governance considerations, and the mindset needed to balance speed, insight, and control. "Bu...

In this episode, SHI and SoftwareOne delve into the critical role of relationship management in ITAM, emphasising its significance in fostering collaboration and facilitating change. We also discuss how embracing relationship management, including effective change management—can enhance communication, build trust, and create a more inclusive environment. Join us as we explore actionable strategies...

AJ Wit, Mark Bradley, and Ryan Hardcastle delves into the powerful intersection of financial, environmental, and asset management. This episode reveals how integrating these practices can help organisations control costs, reduce their environmental footprint, and meet compliance and risk management objectives, creating a more efficient and sustainable approach to IT operations. "FinOps was the new...

John Schwartzenberger from Flexera and Kelly Yip explores the complex reality of managing major software vendors in today’s IT landscape. Gain a clear understanding of why Tier 1 vendors are so difficult to control, how SaaS sprawl and shadow IT create hidden risks, and why entitlement data is often a critical blind spot. The episode also introduces the idea of a proactive onboarding framework - s...

ITAM teams face new challenges in tracking AI software, managing dynamic licensing models, and controlling cloud costs. Without a clear strategy, organisations risk overspending, compliance issues, and a lack of visibility into AI-driven assets. Parpreet Singh from TMG joins us in this episode as we explore how ITAM teams can evolve to meet the demands of AI, including the impact of AI on software...

In this episode, we explore why strong relationship management is essential to successful ITAM. From driving collaboration to enabling meaningful change, we look at how building trust, improving communication, and fostering inclusivity can amplify the impact of your ITAM practice. You’ll hear practical ways to develop these soft skills, strengthen partnerships, and navigate today’s fast-moving bus...

Tune in as we unpack how IT Asset Disposition can be so much more than a necessary expense. In this episode, we share practical examples and market benchmarks that show how the right approach can cut costs, minimise waste, and even turn a profit. Hear how forward-thinking organisations are transforming their ITAD strategies — and get ideas you can put into action in your own. Want to know more? We...

In this episode with Martin Thompson and Aamer Trambu (SoftwareOne) we delve into the critical role of relationship management in ITAM, emphasising its significance in fostering collaboration and facilitating change. They also discuss how embracing relationship management—including effective change management—can enhance communication, build trust, and create a more inclusive environment. As well...