The IT Experts Podcast

For those who aren't familiar, B Corp is essentially a certification that demonstrates a company's commitment to social and environmental responsibility. It's often described as the gold standard for ethical business practices, ensuring that organisations consider the impact of their decisions on employees, customers, suppliers, the community, and the planet. It's about running a business with int...

One of the biggest takeaways from our conversation is that when clients say an MSP is "too expensive," what they actually mean is that they don't see the value in the service. This is a massive problem in the industry. MSPs often assume that if tickets are low and complaints are minimal, everything is running smoothly. But in reality, service delivery is about so much more than just fixing issues....

One of the biggest challenges we see in the MSP space is that many business owners started their journey as technical experts. They didn't necessarily set out to run a business – they just knew they were great at what they did and wanted to do it better than the company they worked for. The problem? Running a business requires a completely different skill set to just doing the technical work. At s...

We began by addressing a common stigma: why so many MSPs avoid Apple devices despite their undeniable popularity and premium quality. Ben highlighted that while many MSPs are deeply rooted in the Microsoft ecosystem— largely due to its strong channel support and financial incentives—Apple has been quietly making significant inroads into the business world. In fact, as Ben pointed out, companies li...

Neil starts by giving us a solid understanding of IASME's pivotal role as the sole delivery partner of the Cyber Essentials scheme on behalf of the National Cyber Security Centre (NCSC). Working in close partnership with the NCSC and the Department for Science, Innovation, and Technology (DSIT), IASME ensures the consistency and credibility of Cyber Essentials across the UK. Neil explains how this...

Luis brings a wealth of experience from his time in the trenches as an MSP owner, and now as someone who works closely with MSPs worldwide. His approach challenges traditional thinking, offering a fresh perspective on what it truly means to partner with your clients. This isn't just about delivering excellent customer service— it's about creating meaningful, strategic relationships that foster lon...

We kicked things off by addressing the ever-present mystery surrounding the LinkedIn algorithm. Sam's straightforward advice? Stop blaming the algorithm for poor results. She explained that if your content isn't resonating or your impressions are dropping, the issue likely lies with the content itself. Whether people are scrolling LinkedIn out of boredom or to sell something, your job is to create...

We kicked off the episode with a bit of festive banter about Christmas indulgences, proving that even between the mince pies and wine, we're committed to helping you move your business forward. Stuart, ever the reflective one, shared his highlights of the year, starting with the remarkable growth of the MSP Growth Hub community. With nearly 50 MSPs now on board, the energy, vulnerability, and resu...

It's been a busy year for Stuart and me, and we kick off the episode with some festive banter, steering clear of any Mariah Carey renditions—thankfully! Stuart reflects on how much we've achieved and the importance of this reflective time of year. Together, we unpack what made these five episodes so impactful and why they've captured the attention of our audience.   Coming in at number five, we di...

Julie Hutchison kicks off by addressing what many of us know as "imposter syndrome," though she's quick to debunk the term. It's not a syndrome, she explains; you're not broken. Instead, it's a very human response that stems from our brain's primitive mechanisms for survival. Drawing on the analogy of a caveman running from a lion, Julie highlights how our amygdala – a small but powerful part of o...

Mark Lambert shared practical insights into why selling the tech alone won't cut it in today's market. Instead, he stresses the importance of focusing on outcomes that matter to your prospects, such as improving productivity, enhancing security, and solving tangible business challenges. As Mark explains, clients don't care whether you're using Office 365 or the latest security stack; they care abo...

One of the key takeaways from this conversation is understanding why MSPs find content creation so difficult in the first place. Nigel pointed out that many MSP owners are simply stretched too thin. Whether they're managing cybersecurity threats, fielding client calls, or running the day-to-day operations of their business, creating content often falls to the bottom of the priority list. Add to th...

  Teresa Heath-Wareing introduces us to a crucial understanding of how self-sabotage works, explaining that many of us fall into patterns that keep us comfortable but ultimately hinder our growth. Self-sabotaging behaviours often stem from a place of fear—whether it's fear of failure, fear of judgment, or even fear of success. When we're stepping into new or uncomfortable situations, our brain can...

We kicked off with a straightforward explanation of what the dark web actually is . Tony clarified the distinctions between the open web (the visible internet we all use daily), the deep web (pages that aren't indexed by search engines and require authentication, like online banking portals), and the dark web. The dark web is a hidden section of the internet that's intentionally obscured and often...

Our conversation opens with Josh explaining why so many MSPs find recruitment such a challenging task. He points out that MSPs often carry a reputation for intense, fast-paced environments that might deter potential candidates who are looking for a better work-life balance. This, coupled with the industry's persistent skills shortage, makes recruitment even more complex for MSPs. Josh goes on to s...

Gabriel Herman explained that neurodiversity encompasses various conditions, including autism, ADHD, dyslexia, and dyscalculia, each with its unique challenges and strengths. He emphasised that autism itself presents a particularly unique challenge, as many autistic individuals may struggle to articulate their needs due to the very nature of their condition. As a result, identifying reasonable adj...

  Many MSPs I speak to know something  isn't quite right in their business, but they don't always know where to start when it comes to fixing it. It can feel overwhelming trying to juggle all the different moving parts – managing a team, focusing on technical work, and attempting to drive sales and marketing efforts all at once. In this episode, I break down the proven MSP Scale System we use at t...

Now, I know what you're thinking— "We've talked about building teams before, haven't we?" And you're right, but Stuart is bringing a fresh take today, one that's not just about the usual metrics and leadership strategies. Instead, we're focusing on how to do it while you're on holiday . Stuart walks us through the process that one of our clients, Andy, went through, building a high-performing team...

To help guide us through this minefield, I'm joined by PSA expert Chris Timm, who returns to share his invaluable insights on when and how to make this big change . If you've ever thought about switching your PSA, or are just wondering if your current tool is still the right fit, this episode is packed with practical advice and real-world examples to help you avoid common pitfalls.   Chris Timm be...

One of the biggest traps I see MSP owners fall into is waiting until the end of the year to think about what they want to achieve next year. Why wait until December or January to make plans for growth? If you want to grow your MSP, the planning needs to start right now, while there's still time left in the year to make an impact. Don't fall into the trap of doing the same thing every week and expe...

Paul Green is well known for his deep insights into MSP marketing and how to create lasting results through simple, effective strategies. During this live episode, he shared valuable tips on how MSPs can consistently find new prospects, nurture relationships, and convert leads into paying clients. As Paul emphasised throughout our discussion, the key to success in marketing is consistency. He high...

Kicking off at number five, we revisited E pisode 34 with Nigel Moore, titled " Perfect MSP Pricing ." This episode is a must-listen for anyone struggling with the intricacies of MSP pricing strategies. Nigel, the founder of T he Tech Tribe, delves into the essential s of structuring your pricing to avoid the all-too-common bespoke deals that can stifle an MSP's growth. We discussed the continual...

Neil Smith explains how his journey into the cyber advisor space has not only strengthened his business by enhancing his credibility but also provided new revenue opportunities . He explains that the cyber advisor role is not just about securing clients but about positioning yourself as a trusted authority in the field of cybersecurity. With cybersecurity becoming more complex, Neil highlights the...

One of the key takeaways from our conversation is the importance of understanding whether bidding is right for your MSP. Louise Howson made it clear that bidding isn't just for the big players. Smaller MSPs can absolutely take part and succeed in this process, provided they approach it with the right mindset and preparation. She emphasized that while bidding can seem risky and time-consuming, ther...