The Internet Marketing Podcast

In today's episode of the Internet Marketing Podcast, Andy is joined by Richard Millington, Founder and Managing Director at FeverBee to talk about Community Management. Richard discusses how he's seen communities online change in the last few years and goes on to provide us tips on how to maximise the use of our communities including: 1. Maximising the utility of the community rather than the use...

BrightonSEO is one of Europe’s biggest SEO conferences and brings together SEO’s from around the world twice a year in April and September with the next event on the 6th and 7th April. Alongside the conference, Kelvin and his team also organise practical, hands-on and in-depth training courses the day before. With 21 courses this time around, it can be quite tricky to choose which topic or session...

Today Andy is joined by digital marketing strategist and founder or Siren Consulting Firm, Adam Erhart. Adam explains the reasons why people think Content Marketing is dead. He discusses how today, people look at content marketing and see “the old way of doing it”, where it was more important to fill the market with as much Content as possible. He explains that if you look online today, you’ll fin...

In this week's episode of the Internet Marketing Podcast, Andy is joined by Marcus Tober, CTO at Searchmetrics to discuss the marriage of content marketing and search. During the show Marcus discusses how search technology has evolved over the last decade or so and discusses changes including Google Hummingbird, Machine learning and the rise of Mobile Search. He then goes on to explain how using s...

In today's episode of the Internet Marketing Podcast Andy is joined by the Creative Director at Nice Media, Tom Hickmore to discuss videos and how they fit into content marketing. Tom discusses the strengths and weaknesses of using videos within your content marketing. He explains that where video excels is through being impactful & memorable and that it can appeal to it's audience with an emotion...

In today’s episode, Andy is joined by Matt Parkinson, founder of Gene Commerce, an award winning, Brighton based ecommerce agency to talk about game changing products in the Magento ecosystem. Matt introduces us to the BlueFoot Plugin, a powerful set of tools that improves the content management ability in your Magento store. The plugin is made by Gene Commerce and the aim is to empower Magento us...

In this week's podcast Andy is joined by Tom Capper, Consultant at Distilled to discuss everything you didn't know about Google Analytics. Tom discusses some of the hidden quirks in Google Analytics, things that we ought to know but are hidden, including how GA splits up sessions with things like change of date or periods of inactivity, which is logically intuitive and has parallels in the real wo...

In this week’s episode of the Internet Marketing Podcast, Andy is talking to Francine Heywood, Sales and Marketing Director at GuestRevu, a cloud based guest feedback tool for hotels. Francine is talking to Andy about trust and reputation on the web and “the currency of trust”e.g. ratings and reviews. She provides her definition of trust and discusses how the way that we work out how to trust some...

In today's Internet Marketing Podcast, Andy is joined by Brad Geddes, co-founder at Adalysis to talk about the new Google Ad formats for 2017, expanded text ads. Brad discusses why Google are making these changes and provides details of the what has changed, including character count, a second headline and how the URL's are displayed. Brad also goes on to talk about the "Campaigns by device type"...

In this week's podcast, Andy is joined by Olly Cooper, CEO at Fuse (the mobile arm of venture builder, Blenheim Chalcot) and Co-Founder and Director at Bijou Commerce, a mobile commerce platform business that revolves around single image browsing or as it's also known, single image swiping. Olly explains how the massive growth in the use of mobiles within search and the use of mobiles in retail ha...

In this week's podcast, Andy is joined by Simon Kingsnorth, Global Head of Digital Marketing at Citi Bank, to discuss building a digital strategy for 2017. Simon discusses where technology is headed, the trends that we are seeing and how they might impact our strategies. Simon also discusses structuring your business for digital and predicts which trend he feels will have the biggest impact in 201...

In this week's podcast Andy talks to Alison Battisby, Social Media Speaker, Coach, Blogger and founder of Avocado Social. Alison discusses the first steps to organising your social media, how to manage your social media accounts on the go and how to decide on your content marketing strategy. She also provides her tips for managing your social media in juts an hour a day, discusses some of the most...

Today Andy is joined by Jon Buscall, CEO at Moondog Marketing in Stockholm. Jon discusses how marketing and personas have changed over the last few years and what impact it has had on the industry. Jon also talks about how essential it is to understand who your brand personas are in order to deliver clear marketing messages. Jon provides insights into how you can start developing your personas, ho...

In today’s episode, Andy is joined by Chris Lee, founder of Silvester & Finch. With 18 years’ experience in tech journalism and PR, Chris shares his insights, tips and advice on how you can identify and evaluate relevant influencers and more importantly, how to pitch, keep a long-term relationship with them and how to evaluate the results. Hosted on Acast. See acast.com/privacy for more informatio...

In today’s episode, Andy is joined by Bas van den Beld, award winning Digital Marketing consultant, trainer and speaker and founder of State of Digital to discuss matching your content to your audience. Bas explains why he believes there is simply thinks too much content out there & why this could be a major problem for your audience. He also provides some useful insider tips and advice on how to...

In today’s episode Andy is joined by Paul Curry, editorial developer at BuzzFeed UK to talk about casting new products onto the market, particularly digital products. During his conversation with Andy, Paul will be sharing some of his experience around viral web toys and will detail the process of developing them step by step and launch them onto the market. Hosted on Acast. See acast.com/privacy...

In today’s episode Andy is joined by Paddy Moogan, co-founder of Aira who shares some of his experiences and insights around PR & Content strategy. They discuss the convergence between PR, link building and outreach whilst Paddy shares his thoughts on sustainable content and how it fits with digital PR. He also gives tips on how to achieve a good balance between interesting and relevant content. H...

In today’s episode of the Internet Marketing Podcast, Andy is joined by Stephen Croome, founder of Firstconversion.com, to talk about his experience in helping start-ups become profitable businesses. To help you achieve the same success, Stephen shares his 6 step process to lead generation and explains how, through combining content, social and email, you can boost the number of leads generated, c...

In today´s Internet Marketing Podcast, Andy is joined by Darren Fell, founder of Crunch.co.uk, the UK’s first totally integrated online accountancy service. Darren discusses turning a business from focusing on a single product to multiple products. Plus he provides his insights on modern day trade association for micro businesses. Hosted on Acast. See acast.com/privacy for more information.

In today’s episode Andy is joined by Rob Ashton, founder and CEO at Emphasis to talk about writing great content. Rob provides advice on how to start writing when you have a blank screen in front of you and takes you through all parts of the process, from the previous research to the motivation you’ll need every day to keep writing. Additionally, Rob talks about how to measure quality writing, pro...

In today’s episode, Andy is joined by Dara Fitzgerald, Analytics Director and co-founder of Measurelab. Dara provides us with an overview of the Google Analytics 360 Suite and introduces us to its new products and tools. This involves, among others; Optimize 360,Data Studio 360 and Audience Centre 360. Dara also discuss the benefits of the Google Analytics 360 Suite for the industry and what he pr...

How can you compare the technical SEO role to makeup? That’s what Andy and Clayburn Griffin, who talks to us from New York, discuss in this episode. Clayburn says that people use make up to look more attractive and it’s the same for your website using technical SEO to look more attractive to search engines… At some point it stops and there is nothing more that can be done; that’s when you have to...

Today’s topic is about integration in digital marketing. Lexi discusses the greatest opportunities in integrating communications and whether the PR industry or the SEO industry would swallow the other up at some point? Lexi also discusses her contributions to a book called ‘The Internet Of Women’. She introduces us to the subject, provides an insight into the book and talks about some of the exper...

This week Andy is joined by Guy Andefors, co founder of Wildheart Media, to talk about The Curse of Knowledge and how can this have an impact on your website. Guy talks about the concept of "Curse of Knowledge" and the things you can do to overcome it, listing some of the common mistakes that businesses make. Guy also explains that failing to acknowledge this as an issue could not only affect the...

In today’s Podcast, Murat Yatagan, Ex-Search Analyst for Google summarizes, with 5 pillars, the importance of creating high quality content and how to get the most out of it. Murat also shares his tips and advice on publishing content intended for users, rather than for search engines and describes the best way to combine this content approach in alignment with Google’s compliance guidelines. Host...