The Internet Marketing Podcast

In today's episode of the Internet Marketing Podcast, Andy is joined by Greg Gifford, Vice President of Search at DealerOn  and frequent BrightonSEO speaker , to talk about Local SEO.  On the show you'll learn:  How Local SEO is different from traditional SEO The most important Local SEO updates over the last year Greg's tips for doing Local SEO well The biggest pitfalls with Local...

In today's episode of the Internet Marketing Podcast, Andy is joined by Doug Sandler, founder of Turnkey Podcast Productions to discuss how you can take advantage of new media. On the show you'll learn: Why people aren't taking advantage of new media correctly Why new media is all about engagement and communication The importance of relationship building Tips for promoting your podcast How to be h...

In today's episode of the Internet Marketing Podcast, Andy is joined by Michael King, Managing Director at iPullRank  to discuss Modern SEO.   On the show you'll learn: If technical SEO alone can achieve SEO results Some of the technical SEO tools and tactics that people should be using in 2018 Michael's SEO advice for those that have websites built using Javascript How to go a...

In today's episode of the Internet Marketing Podcast, Andy is joined by Fernando Angulo, Head of International Partnerships & Corporate Speaker at SEMrush  to talk about their recent ranking factor studies research .  On the show you'll learn about: The amount of backlinks you need from your industry in order to rank well The importance of natural backlinks Website Security and...

In today's episode of the Internet Marketing Podcast, Andy is joined by Phil Singleton, Co-Author of SEO for Growth  and Founder of Kansas City Web Design to talk about his experiences in SEO and the tips and tactics that he's using today.  On the show you'll learn:  How the project for SEO for Growth came about The challenges Phil sees in agency business today & how to overcome...

In today's episode of the Internet Marketing Podcast, Andy is joined by Sajad Ghanizada, Product Leader, Marketer and Mentor at Founder Institute Kabul to talk about Facebook Ads and selling your apps on Facebook.  On the show, you'll learn:  Why Facebook Ad demographic targeting is expensive Why you should use Facebook custom audiences to target users How to get a low CPI (cost to insta...

On episode 426, Andy is joined by Alex Genadinik , CEO of Problemio .  Today, you'll learn: What the PLR business model is and how you can start to apply it The benefits of PLR for content creators How to negotiate the best fee for your PLR products How to get started with selling your PLR products in 2018 Alex's #1 tip on how to start using PLR to grow your own business If you want to start...

On today's episode of the Internet Marketing Podcast, Andy is joined by Murat Yatagan, Senior SEO Manager at Global Savings Group and freelance SEO consultant, to talk about mobile-first indexing.  On the show you'll learn:   What mobile-first indexing means What you need to know about the mobile-first index How to prepare to be mobile-first index ready How you can rank in a mobile-...

In today's episode of the Internet Marketing Podcast, Andy is joined by Jon Henshaw, Co-founder of Raven Tools to talk about the importance of site speed.  On the show you'll learn:  What AMP (Accelerated Mobile Pages) is and why it's important for site speed How to fix sites that are bloated with unnecessary code  The importance of optimising images on your site The difference betw...

In today's episode of the Internet Marketing Podcast, Andy is joined by Marie Page, Co-founder and Director at thedigiterati.com to talk about Facebook and how you can get seen without paying for ads.  On the show you'll learn how Facebook's news feed algorithm (shown below) works, as well as the type of posts/content that Facebook doesn't favour and why.  Marie also provides her top tip...

In today's episode of the Internet Marketing Podcast, Andy is joined by Simo Ahava, Senior Data Advocate at Reaktor , Google Developer Expert for Google Tag Manager and Google Analytics, and digital analytics blogger at simoahava.com . Simo is on the show to talk about common Google Tag Manager pitfalls that can have catastrophic results.  On the show you'll learn:  Why Google Tag M...

In today's episode of the Internet Marketing Podcast, Andy is joined by Dick Stroud, Author and MD of 20plus30 Consulting  to discuss marketing to an ageing population. On the show you'll learn:  What Dick means by the term "Ageing Business" How physiological ageing impacts the customer journey The stats in terms of the ageing population and the impact of that on business How the Galileo...

In today's episode of the Internet Marketing Podcast, Andy is joined by Dave Chaffey, Author and Co-CEO of Smart Insights to discuss digital marketing trends for 2018. What Dave sees as the biggest digital marketing trends from 2017 moving into 2018 What genuinely new marketing trends will come about in 2018 The trends in how marketing is being managed today The specific techniques and tools curre...

In today's episode of the Internet Marketing Podcast, Andy is joined by Sam Mallikarjunan, Executive Strategist at Hubspot and Instructor at Harvard University to discuss Artificial Intelligence.  On the show, you'll learn:  What's happening in the world of AI right now & the possibilities available How AI is being used to improve customer experience  How AI is being used within...

In today's episode of the Internet Marketing Podcast, Andy is joined by Charles Barber, CEO at Ebisu Consultancy to discuss content, engagement and efficient marketing. On the show you'll learn: If content marketing applies to all industries/sectors The most important starting point for any content marketing campaign How to drive email sign ups from whitepaper marketing New ways to repurpose...

In today's episode of the Internet Marketing Podcast, Andy is joined by Aaron Agius, speaker, CEO and Co-Founder of Louder. Online  to discuss search & content strategies.  On the show you'll learn:  Some of the common mistakes that are made when it comes to content strategy How businesses often have a lack of an actual strategy & just jump straight into writing content&nbsp...

In today's episode of the Internet Marketing Podcast, Andy is joined by Sean Ellis, Author of Hacking Growth and founder & CEO of GrowthHackers.com to discuss Growth Hacking! On the show you'll learn: What growth hacking is  Why Sean wrote his book, what inspired him and where the ideas came from Companies that have used the growth hacking approach to gain success The theory of "must-have...

In today's episode of the Internet Marketing Podcast, Andy is joined by Jeremy Epstein, CEO at Never Stop Marketing to discuss marketing in a blockchain world. On the show, you'll learn:What a blockchain is & what decentralisation means. The implications of decentralisation and blockchains on marketing. How blockchain is being used right now & how blockchain can improve loyalty programmes. Plus, J...

In today's episode of the Internet Marketing Podcast we have a very special show! In celebration of Wired Sussex's 10th Anniversary, Andy is joined by:Phil Jones, MD at Wired Sussex,  Jenni Lloyd (Director),Rebecca Groves (Head of Projects),Alex Morrison (Chair) andJason Woodford, Board Member and our CEO at SiteVisibilityOn the show, you'll learn: Who Wired Sussex are and what they do. Why Bright...

In today's episode of the Internet Marketing Podcast, Andy is joined by Tim Ash. Tim is a popular keynote speaker, author and CEO of SiteTuners.com. Andy and Tim discuss: - The triune brain model (find out who is really in charge!)- Whether it's possible for consumers to avoid being brainwashed by marketing- Why it's important for marketers to consider the context in which users are being asked to...

In today's episode of the Internet Marketing Podcast, Andy is joined by David O'Riordan, Biddable Director at iProspect to discuss automation in digital marketing. David explains his definition of the term "Biddable" and then goes on to discuss:What's happening right now in the world of automation - outside of Digital Marketing & how the book Rise of the Robots helped spark David's interest in thi...

In today's episode of the Internet Marketing Podcast, Andy is joined by Bas Van Den Beld, founder of State of Digital and Speak with Persuasion to discuss The Importance of Speaking in Public for Marketers. On today's show, Bas discusses: Why every marketer should be a speakingWhat it takes to be a good speakerHow to start public speakingPlus, as usual, Bas provides his top tip/key takeaway.  Host...

In today's episode of the Internet Marketing Podcast, Andy is joined by Scott Dubois, Co Founder of Pidalia, to discuss your audience and what it means to you. On the show you'll discover:How to use customer data when it comes to campaign planning & what types of data you should look at. What the main types of data that you should look at are. If data should be used to decide the timing of a campa...

In today's episode of the Internet Marketing Podcast, Andy is joined by Libby Thomas, Creative Content Specialist at Lucidchart to discuss how to make your marketing more visual. On the show you'll learn: The concept of visual thinking and why it's important for marketers to develop this skill. Whether or not visual thinking is impacting our intelligence. Libby's 7 tips to make your marketing more...

In today's episode of the Internet Marketing Podcast, Andy is joined by CEO of Sticky Marketing, Grant Leboff to discuss digital selling. On the show, you'll learn:How communications change and what that means for business. What lead generation looks like in the digital world& the models in use today. What customer engagement really is & how to cut through the noise. Plus as usual, Grant provides...