Desi Creswell
The Interior Design Business CEO
The Interior Design Business CEO podcast helps designers stop feeling stressed, anxious, and overwhelmed and empowers them with the tools and strategies they need to start feeling calm, confident, and in control of their business. Join Master Certified Life and Business Coach, and award-winning Interior Designer, Desi Creswell, as she pairs mindset with effective tips, tools, and processes to help you stop feeling pulled in a million different directions, and start building a profitable, fulfilling business that enriches and supports your life as a whole. This show is for you if you find yours...
Author
Desi Creswell
Category
Podcast website
Latest episode
May 6, 2026
Where to listen?
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Episodes
The Podcast Will Be Back - Here's What to Do in the Meantime 06.05.2026 2:14
The podcast is going on pause while I take a six-month sabbatical, but there is still so much here to support you in the meantime. In this short update, I'm sharing what to expect while I'm away, where to start in the podcast archive, and how to continue using these resources to support your growth as an interior design business owner. Whether you're new to the show or have been here for years, th...
169. Designed to Thrive: My Holistic Approach to Growth 29.04.2026 47:39
What if the challenges you're facing in your business aren't coming from just one place, but from a combination of how you're thinking, how you're feeling, and what you're doing? In this episode, I'm sharing the Designed to Thrive framework, my holistic approach to growth that brings together mind, body, and strategy so you can build a business that actually works for you. As this is the...
168. Taking a Sabbatical: How I Plan for Big Changes in Life and Business 15.04.2026 40:05
Have you ever felt like you need to hit pause, take a step back, and re-evaluate? In today's episode, I'm sharing why I've decided to take a sabbatical and what that means for me, my business, and you. I'll also dive into how you can navigate your own major life changes, whether it's a sabbatical or another type of transition. I walk you through the internal work involved in making decision...
167. Unspoken Expectations: Identify and Release Your Client Manuals 01.04.2026 29:07
What if the stress you're feeling with clients or your team isn't actually about what they're doing, but about what you expect them to do without ever saying it? In this episode, I introduce the concept of manuals, those unwritten operating rules you have for other people, and how they quietly create frustration, miscommunication, and emotional friction in your interior design business. I wa...
166. Designing Client Behavior: How Your "Words" Create Better Projects (Interview with Ochre & Beige) 18.03.2026 40:21
What if better clients and smoother projects start long before you ever begin designing? In this episode, I sit down with Jaquilyn Edwards of Ochre & Beige to talk about how the words you use on your website, in consultations, and throughout your process, shape the kind of clients you attract and the experience you create. This conversation is all about being more intentional with your messaging...
165. Digital Brains: Protect Your Mental Bandwidth 04.03.2026 31:21
Are you carrying too much in your head right now? Between client details, timelines, delegation, and daily decisions, it can feel like your brain never fully turns off. In this episode, I introduce the concept of a digital brain and explain how creating external storage for your ideas, systems, and responsibilities can dramatically lighten your mental load and support a more efficient interior des...
164. Change Your Relationship to Time 18.02.2026 29:52
Do you find yourself feeling overwhelmed by time? How you relate to time has a significant impact on how you manage your business and personal goals. Shifting your mindset can help you move from a place of pressure and scarcity to one of ease, allowing you to focus on what matters most. In this episode, I guide you through the process of reshaping your relationship with time. By viewing it as...
163. Crafting a Schedule that Works for Your Workstyle and Goals 04.02.2026 25:00
How do you build a schedule that actually supports the way you work instead of constantly working against you? So many designers try to copy someone else's routine or force themselves into a structure that looks good on paper but falls apart in real life. The result is frustration, inefficiency, and a constant feeling of being behind before the day even begins. In this episode, I walk you throug...
162. Taking a Break When There Is Always More to Do 21.01.2026 39:24
That feeling of always thinking you could have done more, wishing you were farther along, or feeling behind is something many designers experience. In this episode, I'm sharing my own struggle of closing out the year with a clean slate, only to feel like it wasn't enough. We'll focus on how to manage your time and plan effectively while cultivating the feeling of completeness. You'll learn how...
161. The Whole Cost: Calculate Before You Commit (2026 Goals) 07.01.2026 29:19
What happens when you set your goals as if the start of the year is a blank slate? In this episode, I am looking at the reality that you are already carrying client work, ongoing commitments, and your personal life into the new year. The key to making steady progress is understanding the whole cost of your goals so you do not overextend yourself or your team. I am sharing the number one consider...
160. Guided Reflection: Close out 2025 with Clarity and Intention 24.12.2025 16:43
What if you could close out the year with intention, rather than rushing ahead to the next? In this episode, I'm guiding you through a reflection practice that will help you honor the past year before stepping into the next. This isn't just another end-of-year exercise. This practice will directly influence how you set your goals for the coming year by shaping how you see yourself as a business ow...
159. Floors & Ceilings: Identity Shifts to Reach Your 2026 Goals 10.12.2025 29:50
What do you need to do to achieve your goals in 2026? All of us have set points, what we are comfortable having and doing, and where we hold ourselves back. In this episode, I'm diving into how these invisible barriers show up as "floors and ceilings" in your interior design business. These floors are what you're stuck to or cannot move beyond, while ceilings represent the bigger goals and what yo...
158. Soft Landing, Smooth Takeoff: A Less Stressful Year-End Planning Process 26.11.2025 30:25
Are you feeling overwhelmed by the year-end rush? As the holidays approach, the pressure to finish tasks, meet deadlines, and prepare for the new year can feel intense. But what if you could reduce the stress, stay on top of your business, and still enjoy the season? In this episode, I'm walking you through a planning strategy to help you wrap up the year with clarity and confidence. I'll share...
157. Marketing for Introverts: Aligning Strategies with Your Strengths 12.11.2025 34:17
Do you struggle with marketing? Marketing your interior design business requires visibility and connection with potential clients. For introverts who prefer smaller groups and more intimate interactions, traditional marketing advice can feel overwhelming and misaligned with their natural working style. The challenge becomes finding ways to share your work authentically while honoring your temperam...
156. Fear Inventory: A Strategic Tool to Get Unstuck and Move Forward 29.10.2025 25:43
Big goals and bold changes often come with a surprising amount of resistance. Whether it's a shift you know needs to happen or a dream you keep putting off, the tug of war between wanting to move forward and feeling frozen can leave you exhausted. That resistance isn't a sign you're unprepared or unmotivated; it's fear doing its job of trying to keep you safe from uncertainty. In this episode, I...
155. Inside My Business: Decision-Making, Priorities, and Podcast Changes 15.10.2025 29:11
How do you make decisions that honor both your business goals and your energy as the owner? Every decision about where I invest my time, money, and mental bandwidth shapes not only my bottom line but also my day-to-day experience as a business owner. The most sustainable businesses come from taking a holistic approach, listening to both the data and my gut when making decisions. In this behind-t...
Changes Ahead and a Reflection for Your Week 08.10.2025 1:41
This week, I'm pausing to share a powerful question for you to journal or think through. I also suggest revisiting a past episode with a fresh perspective for new takeaways. Next Wednesday, I'll be back with a big announcement about the podcast and a behind-the-scenes look at how I'm navigating changes in my business. For the resources available to you or to book a strategy session to work 1:...
154. Pep Talk: Stop Avoiding and Start Making Progress 01.10.2025 22:35
Sometimes the smallest tasks create the biggest mental weight. That pile of papers on your desk, the drawer you've been meaning to organize, the business process that needs updating – they sit there, taking up space in your mind every single day. The energy you spend thinking about these undone tasks often exceeds the energy required to actually complete them. In this pep talk episode, I share a...
153. Protecting Creative Time, Boundaries, and My Summer Wins & Fails (Listener Q&A Part 2) 24.09.2025 23:23
How do you protect creative time when you're balancing a design business, family life, and a packed calendar? For designer CEOs, carving out dedicated time to create the vision for new projects isn't just a luxury; it's essential for project success and team clarity. In this follow-up to last week's listener Q&A, I'm diving into the practicalities of defining and honoring creative time as part of...
152. Delegation, Productivity, and Deciding What's Next (Listener Q&A Part 1) 17.09.2025 24:34
How do you manage growing pains when bringing on a new employee while keeping your business running smoothly? That's the question one listener asked, and it's one many designers face when adding their first junior designer. Stepping into leadership, delegating effectively, and staying productive can feel like a delicate balance, especially when client projects and daily design work don't pause for...
151. Client Trust, Social Media, and Authentic Marketing with Melissa Oholendt 10.09.2025 33:50
How do you build trust with clients before they even start the inquiry process? For designers, this foundation often determines whether a project becomes a smooth collaboration or a series of stressful negotiations. I'm joined by Melissa Oholendt, founder of Oho Interiors and one of House Beautiful's 2025 Next Wave designers. Melissa has mastered creating client relationships that run deep. You'...
150. Build Momentum through Strong Decisions (CEO Summer School) 03.09.2025 30:49
What if the key to moving your business forward isn't having all the answers, but making the right decisions and committing to them? In this episode, we wrap up the CEO Summer School series by exploring why strong decisions are the wheels that drive your business. Every choice you make, from your fees and services to how you spend your time, shapes the trajectory of your business. I break down w...
149. Growth, Team, and Leadership Lessons from Katie Kath 27.08.2025 33:28
What does it take to run a multifaceted design business that balances creativity, leadership, and growth? Katie Kath, CEO and Creative Director of Jkath Design Build, has spent years developing a business model that integrates interior design, custom cabinetry, and renovation management. Her journey from joining a two-person operation to leading an 11-employee team offers invaluable lessons for de...
148. Are You Solving the Right Business Problems? (CEO Summer School) 20.08.2025 30:54
Are you solving the right problems in your design business? Every day brings new challenges, from client communications eating up your inbox time to profitability concerns that keep you awake at night. But there's a key difference between solving symptoms and addressing the root causes that will help your business thrive in the long run. In this episode, I'm sharing truth number six from my CEO...
147. PR Strategies for Designers: Strategic Growth & Visibility with Allison Hay 13.08.2025 36:41
Is your design business ready to take the next step with PR? If you've been wondering how public relations could help you grow your firm but aren't sure when or how to get started, you're in the right place. In this episode, we dive into the strategies that can take your brand from local visibility to national recognition. I'm joined by Allison Hay, a seasoned communications strategist and PR ex...
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