The Intake

A Place for Mom vs Google Ads: Which Lead Source Works Best for Home Care Agencies? Jason Chagnon, CEO of Homecare Marketing Pros, presents a webinar comparing A Place for Mom and Google Ads for private duty home care lead generation. He explains how each channel works, emphasizing both are demand-capture sources tied to high-intent Google searches, but A Place for Mom provides pre-screened, pay-p...

There are significant inefficiencies caused by technology fragmentation within the home care industry’s front office. While back-office operations like billing and scheduling are often consolidated, growth-focused tasks frequently rely on a disjointed patchwork of software for marketing, recruiting, and lead management. This lack of integration leads to missed opportunities and lost revenue, as cr...

Differentiation in a Saturated Private Duty Home Care Market: Speed, Systems & the Real Intake Advantage In a private duty home care market crowded with agencies offering similar services, what actually separates the ones that grow from the ones that stall? In this third episode of the Provider Perspective Webinar Series, three industry leaders unpack why operational discipline and intake spee...

Most home care agencies are sitting on revenue they don't realize they have — not from new leads, but from the ones they already worked and stopped following up with. In this episode, we walk through the CareFunnels Client Re-Engagement Pipeline: what it is, why it exists, and what it's worth in real dollars. According to the Activated Insights Benchmarking Report, agencies that track an...

It's important to focus on ranking well in the zip code where your office is located as part of a local SEO strategy. Ranking well in your immediate area helps establish local relevance, which can create a foundation for expanding your visibility in neighboring areas. Here are a few reasons why focusing on your office's zip code is essential: Proximity Factor : Search engines like Google...

Dave Tasto, home care agency owner and author, joins Brady Quick on this episode of Marketing In A Box to discuss the keys to home care growth. Connect with Dave: Thriving At Home Book Assisting Hands Boston Northwest Dave on LinkedIn Dave on YouTube Connect with Brady: Home Care Marketing Pros Brady on LinkedIn Brady on YouTube

How to find them, where to find them, and why PPC can boost your caregiver recruitment and grow your agency. To compete for top caregiver candidates, you have to take a multichannel approach to recruitment marketing . The workforce is spoiled for choice, so not only is recruiting about connecting with job seekers through many channels, but it’s also about using unique channels undiscovered by the...

How to Choose the Right Marketing Automation Platform for Your Home Care Agency See what a marketing automation platform can do for your home care agency and how to ensure you’re getting the right one for you. What is a marketing automation platform? A marketing automation platform is software that makes it easy for you to build, run, and monitor marketing campaigns, collect lead information, shep...

Why caregiver recruiters shouldn't ignore the fastest-growing social media app to attract young talent. One billion people use TikTok every month. Eighty-five million people in the United States alone will use TikTok in 2022, and that number is expected to grow to 90 million by 2023. The social media app blossomed in popularity during the pandemic when everyone was quarantined at home and loo...

RECORDED January 12, 2021 Jason Chagnon and Rebecca Chagnon