Terry Cook

The Instructor

Business EN ↓ 273 episodes

Holding a mirror up the the driver training industry, to help driving instructors run better and more profitable businesses as well as improving as instructors. I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and business owner. To accompany the podcast there's also a premium subscription feed:https://www.patreon.com/the...

Author

Terry Cook

Category

Business

Latest episode

Jul 5, 2026

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Episodes

Short lessons #2 - Should we only rely on referrals: Amanda Leek 14.04.2022

For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs access to The Instructor Podcast Premium, previous episodes and more... Short lessons dives back into an older episode and offers a short burst of information. Aimed to give you a short weekday boost of inspiration, these will appear on Patreon ear...

What do you wish you knew before becoming driving instructor? 11.04.2022

It's the one year anniversary of The Instructor Podcast!  Of course there's a bonus episode to mark the occasion and who better to join me than the first ever guest: Bob Morton.  I asked in my Facebook group what advice would you offer to those considering a career as an ADI. Myself and Bob reflect on the answers and share our thoughts!. For more information on The Instructor Podcast vis...

It's ok to talk about cancer - With Keith 'Woody' Woodward 10.04.2022

Driving instructors aren't always the healthiest bunch. We spend a lot of time sat down, couped up, often eating crap and not getting the exercise we should. Today Keith 'Woody' Woodward, shares his experience with his own health issues, notably Cancer. We discuss: The unsual way he found out How it affected him initially Woody's inspirationally positive approach His blog and how it helps people W...

Short lessons #1 - Who sets the lesson goal: Bob Morton 05.04.2022

For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs access to The Instructor Podcast Premium, previous episodes and more... Short lessons dives back into an older episode and offers a short burst of information.  Aimed to give you a short weekday boost of inspiration, these will appear on Patre...

Driving with Confidence 03.04.2022

Driving instructors and podcasting are two of my favorite things to talk about, so when I spotted a new podcast for learner drivers, I had to get them on the show! The Driving Confidence podcast is hosted by Kev and Tracey Field and does exactly what it states - helps boost confidence and reduce nerves around driving and the driving test. You can find the Confident drivers website with free resour...

The Green Room #17 - The rising cost of living/working as a driving instructor 31.03.2022

The simple act of staying alive is becoming more expensive by the day, especially for driving instructors as fuel prices soar. I'm joined by Bob Morton and Chris Bensted as we discuss: Ways to reduce your expenditure Why your main job role is running your business, not being a driving instructor How to balance personal and professional development in the current climate Just how much CPD can you g...

NASP and the three associations that make it 27.03.2022

It's not often you get the three chair people of NASP in the same place for a public conversation, but today I'm lucky to be joined by Carly Brookfield of The Driving Instructors Association (DIA), Lynne Barrie of the Approved Driving Instructors National Joint Council (ADINJC) and Peter Harvey or The Motor Schools Association of Great Britain (MSAGB). We cover a variety of topics, including: The...

Talking Technology with MyDriveTime and GoRoadie 20.03.2022

Something a bit special for you in this episode as I'm joined by Michael Carr of GoRoadie and Dan Hill of MyDriveTime . A competitive, yet friendly rivalry between to highly innovative companies, who really do put the driving instructor first. We discuss: How they keep your data secure. Why apps are quicker, easier and safer than paper diaries. Is competition a good thing? Why having an efficient,...

Intelligent Instructor 2022 16.03.2022

Richard Borges of Intelligent Instructor joins me to discuss what they have to offer for driving instructors this year including: What awesome guests and events they have for the Expo in Kempton Why the Coventry Expo will always be the main show The variety of training they offer and how to get a discount The Intelligent Instructor awards You can find Intelligent Instructor on Facebook and find ou...

Safeguarding and how to use your Spidey senses 13.03.2022

Possibly the most important episode of The Instructor Podcast so far... In this episode I'm joined by Child/Adult Trauma Psychotherapist,Cath Knibbs as we dive into safeguarding. A broad topic that covers some areas I didn't expect. Here's just a few of the things we touch on: How driving instructors can protect themselves Key signs to look out for with students, and what to do if you notice somet...

Backstage pass #1 10.03.2022

What goes into making The Instructor Podcast? Excellent question! And in this bonus episode I tell you. Backstage Pass is a new weekly show I've started over on my Premium subscription feed. I'll be sharing the occasional episode over here and thought it would be cool to share the first episode where I explain everything that goes on to create The Instructor Podcast. I fit all this in around my ro...

International Women's Day - #BreakTheBias 08.03.2022

This episode of The Instructor Podcast sees a take over from Emma Cottington, for International Women's Day. Joined by Steph Davies and Deb Jordan here's some of the things we cover: Our experiences of being women in a male dominated industry How we got into the industry Our achievements since Deb's biker experience and wonderful work for the Blood Bikers charity Steph's expansion into a coaching...

The Green Room #16 - Why are driving instructors leaving the industry? 06.03.2022

The Instructor Podcast is back and so is The Green Room! As always with The Green Room, we dive deep into industry specific topics and this episode is no different as I'm joined by Chris Bensted of the DITC and Dan Hill of MyDriveTime. Areas we cover include: The lifting of Covid restrictions How the Highway code changes have impacted driving lessons Driving lesson prices Driving instructor produc...

Who's really the snowflake? With Diane Hall & Chris Allsopp 06.03.2022

It's season 3!! And what better way to kick off the show than with Diane Hall and Chris Allsopp as we dive into the snowflake generation. We discuss: What is the definition of a snowflake? Are millennials really too sensitive ? What we can do to start helping those that are struggling. How being 'over parented' can lead to anxiety. The mistakes I've made. And more... For more information on The In...

The Green Room #15 - The DVSA's latest proposals, The Highway Code changes and more... 27.01.2022

I think that after this bonus episode of The Instructor Podcast, I can expect a standards check sometime soon.  I'm joined by Chris Bensted as we discuss: The DVSA's latest proposals Driving Instructor Day The Highway Code changes The trial of reverse bay parking  For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, s...

Green Room #14 - 2021 reviewed with Emma Cottington and Chris Bensted 27.12.2021

2021 was a pretty eventful year and in this 2 hour show we review it covering: Lock downs Test backlogs Personal highlights Standard check triggers Mental health Highway code changes And more... You can find Emma Cottington: https://thelearnerdriverlogbook.co.uk/ https://www.facebook.com/thelearnerdriverlogbook You can find the DITC: https://theditc.co.uk/ https://www.facebook.com/TheDITC For more...

Reviews, previews and premium 19.12.2021

That's a wrap! Season two is complete and I'll continue to indulge myself with a season wrap up episode where I discuss whats changed, the new features and what's to come. I'm also joined my Chris Bensted and Kev Brock who share their thoughts. For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs acc...

ADI ARG Support with Kevin Brock 17.12.2021

In this special bonus episode, Kev Brock joins us to talk ARG's, if they will be necessary and how driving instructors working together can actually make a difference.  You can join the ARG Facebook group here: https://www.facebook.com/groups/884431269002049 For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted...

Managing your enquiries with GoRoadie 15.12.2021

GoRoadie have recently added a new feature to their diary management system called 'Enquiry Manager' and that's what were discussing in this episode, as well as: How the GoRoadie app is evolving Which one of us had Lady Gaga as our most played artist on Spotify and who had Machine gun Kelly. New features, including reflective logs The Goroadie Awards What's comingin 2022 You can check out GoRoadie...

Being world class, with Simon Hartley 12.12.2021

Simon Hartley has worked with companies such as Sky and NatWest, while working with sporting organisations including Team GB, England rugby league and a host of Premier league football clubs.  Today we discuss the mindset around personal development, how we can best optimise our approach and more, including: Internal vs external validation Being proud of who you are The motivation behind lear...

Peri-menopause with Annie Gendron 08.12.2021

Annie Gendron joins to discuss peri-menopause, how it affects  business owners such as driving instructors and her podcast on the topic.  Peri-menopause is a subject that has been swept under the carpet for too long and I'm delighted to see Annie starting the conversion, aimed specifically at business owners. After all, we don't get paid for time off!  So how can we deal with it? An...

The DITC with Ian Brett and Chis Bensted 05.12.2021

The Driving Instructor and Trainers Collective continues to evolve and expand and I'm joined by the founders, Ian and Chris to discuss the past, present and future. We cover: Their goals for 2022 Their opinions on each other What the DITC can provide now The importance of having a safety net Rule changes to the Highway Code Masks Vulnerable road user And more... You can find the DITC here:  h...

Ray Seagrave, Mindset coach. 01.12.2021

friend of the show Ray Seagrave joins us in a special bonus episode joins us to talk about his new(ish) venture, becoming a mindset coach. It's a fascinating listen and, as always, Ray drop some pearls of wisdom! For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs access to The Instructor Podcast Pr...

The Intelligent Instructor, awards and expos with Richard Borges. 28.11.2021

The Intelligent instructor continue their annual awards and Richard Borges joins me to talk about their history, why we should take note of them and why they're here to stay. Share this link with your students to encourage them to vote: https://www.surveymonkey.co.uk/r/iiawards22 Richard also talks about the two expo's planned for next year, why we should consider attending both and what he learne...

The Green Room #13 - Discovering the industry and how we engage with it, with Chris Bensted. 24.11.2021

It's the 50th ever episode of The Instructor Podcast and it seemed only appropriate to have Chris Bensted on this Green Room edition. Chris has been a massive supporter and contributor to the show since it's inception and it's always a pleasure to talk driving instructor business and more with him! In this episode we're talking about discovering the industry and how we engage with it, including: S...

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