Terry Cook
The Instructor
Holding a mirror up the the driver training industry, to help driving instructors run better and more profitable businesses as well as improving as instructors. I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and business owner. To accompany the podcast there's also a premium subscription feed:https://www.patreon.com/the...
Author
Terry Cook
Category
Podcast website
Latest episode
Jul 5, 2026
Where to listen?
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Episodes
The Green Room #23 - How much should driving instructors earn? 30.09.2022 1:07:28
Just how much should ADI's earn? It's a topic we often see debated online, so it only seemed apt to tackle on the Green Room. But we look at all factors, including what we do away from lessons and what each individual needs. As well as earning, we look at all the news including: A merger within the DVSA An exciting BLR Pudcast announcement Bonus shows You can find the Big Learner Relay websi...
Short Lesson #11 - Grounding Practice: San Harper 22.09.2022 6:38
Another short lesson as San Harper talks to us about the benefits of grounding. Check out the full episode here: https://player.captivate.fm/episode/61a55df9-6977-4c6c-aa0f-4442dc93acb9 For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs access to The Instructor Podcast Premium, previous...
The Green Room #22 - Development isn't just courses 31.08.2022 1:16:15
CPD - it's a phrase that divides the driving instructor industry and today we're tackling head on as we take a look at all the different forms it's available in and why it isn't just attending online/in person courses. I'm joined by DITC co-founder, Chris Bensted and Intelligent Instructor representative, Richard Borges as we discuss: The latest news, including the return of the Big Learner Relay...
Short lesson #10 - Why walking matters: Hayley Field 11.08.2022 5:21
It's another midweek boost of inspiration and information as we dive way back into episode one to get this walking wisdom from Hayley Field. You can check out the full episode here: https://player.captivate.fm/episode/3d4fac78-bcec-4cf9-8277-8494b47d0f88 For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted epi...
Green Room #21 - The DVSA's 'Are You Ready To Pass?' campaign 31.07.2022 1:22:58
Has the DVSA become too test focused with it's latest campaign? That's the big focus of the episode as I'm joined by Green Room regular, Chris Bensted of the DITC (Driving Instructor and Trainers Collective.). We discuss: How useful is the campaign? Shroud ADI's be promoting it? Is it detracting from 'safe driving for life' You can find out more about the DITC here . For more information on The In...
The DVSA talk driving test waiting times, mock tests and more... 28.07.2022 1:24:11
A first for The Instructor Podcast as I'm joined by DVSA assistant chief driving examiner, Graham O'Brien. We tackle some key topics affecting ADI's including: The relationship between driving instructors and the DVSA Are mock tests mandatory? What is the DVSA doing to reduce driving test waiting times and is it the responsibility of ADI's You can find the 'Are you ready to pass' campaign here . F...
Short Lessons #9 - The victims voice: Project EDWARD 14.07.2022 4:26
James Luckhurst of Project EDWARD (Every Day Without A Road Death) joined me back on season one to discuss their annual big road safety event and new podcast. Today's Short Lesson episode see's clips taken from that where James discusses: The victims voice How driving instructors and drivers can help Check out the full episode here: https://player.captivate.fm/episode/5f9b8d1f-c354-4ccf-839a-9e2a7...
Green Room #20 - Mock tests and zero road deaths 30.06.2022 1:27:44
As the DVSA offers guidance on mock tests, we discuss whether they're being test focused or just helpful as Chris Bensted of The DITC joins me to discuss all the latest driving instructor news. Chris also gives his thoughts on the latest DIA conference and how it compares to the driving instructor show and the ADI NJC/Intelligent Instructor show. We're then joined by James Luckhurst fr...
The best of the Green Room: Episodes 1-10 16.06.2022 3:36:40
This may be the best thing I've ever done! Over 14 hours of quality audio condescended into one tasty little 3.5 hour episode for your listening pleasure. I was joined by 7 guests, all featured, including: Chris Bensted Bob Morton Sarah Baldock Graham Hooper Ian Brett Gareth Marchant Richard Spiers Genuinely interested to see if you enjoy this episode and would like more of this ilk.&n...
Short lessons #8 - Coaching and being grateful for it: Chris Brooker 09.06.2022 6:59
Back in season one, stand up comedian and wrestling promo coach Chris Brooker joined be to discuss all things coaching and confidence. In this short clip, Chris shares his thoughts on what coaching is and why we should be grateful for those who use us. You can find the full episode here For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find gues...
Everybody deserves a little self indulgence 05.06.2022 57:10
That's a wrap folks... season three comes to an end with a cracking little episode talking all about my favorite thing: The Instructor Podcast. These wrap up episodes always do better than I expect and I really enjoy reflecting back on, what has been a fantastic season bring driving instructors plenty of information and inspiration. But it's not just me... I'm joined by Bob Morton, Michael Carr an...
Short lessons #7 - The importance of showing your LGTBQ+ inclusive: G Sabini-Roberts 02.06.2022 4:49
In this short lesson from season one, episode 8 - G Sabini-Roberts explains the importnace of driving schools and other businesses actually showing that they are LQTBQ+ inclusive. G ends with the words: " It makes it safer for me. " You can find the full episode here . For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotli...
The Green Room #19 - The DVSA has a plan, and how ADI's can help learners with the theory test 31.05.2022 1:00:42
Plenty of news on this months edition on The Green Room as the DITC's Chris Bensted joins me. The first half of the show see's us discuss: The driving instructor show The ADINJC/Intelligent Instructor expo The DVSA's super duper plan Test centre toilets While in the second half of the show we look at the theory test and what we, as driving instructors can do to support our learners. Oddly, the ans...
Growing your driving school audience 29.05.2022 1:08:15
I'm joined by Coaching for Geeks head honcho, Robin Bates as we dive into how to grow your audience, whether that be taking the first step, or running a driving instructor YouTube channel. We cover: How to get confident The need to be consistent The key things you need to grow on YouTube Tips for Facebook growth And more I also inadvertently commit to a skydive if this episode does record nu...
The driving instructors guide to social media 22.05.2022 58:39
Social media can be a mine field, thankfully I'm joined by the excellent Charlotte Parker, to run through the do's and don'ts. Charlotte is a social media executive and shares some wonderful wisdom including: Which are the best platforms for ADI's to use Why we don't need to dance in Tik Tok The importance of analytics and how to use them Business pages vs personal pages What to do if your socials...
ADHD, SEO and how words can improve your Google ranking 15.05.2022 1:26:52
Today we're taking a look at how we can get more eyes on our websites and social media with Nik Oakes. Nik throws out some excellent ideas and tips for how e can better utilise blogs, FAQ's and more to enhance our website performance, but she also share some excellent advice on social media and how we can make sure you're sending out the right message. We also take a bit of a detour in...
Short lessons #6 - How to transition from manual to EV: Rob Cooling 12.05.2022 4:54
Going automatic, or more specifically EV, can be quite daunting. In this short lesson Rob Cooling explains how he did it and the initial problems he faced. Full epiosde: https://player.captivate.fm/episode/f12a6226-47f3-49ae-a0b2-aed9fd7fec8e Find Rob: https://www.appledriving.co.uk/ For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest p...
The Standards check checklist with Chris Bensted 08.05.2022 47:19
The Standards check checklist - A bit of a different episode this week as I offer your an episode that was previously exclusive to The Instructor Podcast Premium . Chris Bensted of The DITC joins me to discuss the 3rd competency of the standards check 'Were the practice areas suitable?' This is an excellent resource for both PDI's and ADI's to help them not just with their part 3 or standards chec...
Short lessons #5 - Don't choose the cheap old man: Robin Bates 05.05.2022 6:19
The public perception of driving instructors isn't always great. In this short lesson Robin Bates explains why he had a poor view of driving instructors, until he met a certain charming ADI. Listen to the full episode here: https://player.captivate.fm/episode/e984e2c5-f931-4591-b64f-8a43a9faeb24 Find Robin here: https://www.coachingforgeeks.com/ For more information on The Instructor Podcast visit...
Do you need the ADI Doctor? 01.05.2022 1:02:08
Lee Spary makes his second appearance on the show to talk about the journey he has been on and how it has lead him to become the ADI/PDI doctor. Lee also has a remarkable offer for all of you Premium members: From 1st May, you'll receive a 50% discount on all of his online services. This is a very generous offer and exclusive to Premium members of The Instructor Podcast. You can find the doc...
Green Room #18 - How can we promote safe driving for life? 30.04.2022 1:26:25
We kick of the episode discussing how we can promote safe driving for life, so that more people than just driving instructors buy into it, swiftly followed up by looking at how we can make becoming an ADI an actual career path rather than just something people fall into. There's also some news around driving tests and provisional licences. Points of discussion include: Promoting safe driving for l...
Short lessons #4 - Why we shouldn't use MSM: Chris Bensted 26.04.2022 4:03
MSM is one of the most commonly used acronyms by ADI's. I can remember my driving instructor using it with me 20 years ago! In this midweek boost of inspiration and information, Chris Bensted explains why he dislikes it and doesn't use it. Find the full epiosde here: https://player.captivate.fm/episode/d30fafc4-06f4-4556-ae99-9c9cc4a1ba8d Find out more from the DITC here: https://theditc.co....
Get your own PA with Just Instruct 24.04.2022 1:11:32
Just Instruct are the new kids on the block, offering a range of services for ADI's and head honcho Rob Underhay, joins me for a conversation as we discuss: Road safety Are apprenticeships the future for PDI's/ADI's? What services do Just Instruct offer? Should we charge extra for booking tests? Driving instructors on the payroll And more... You can find Just Instruct here: https://www.just...
Short lessons #3 - The mentor mindset: Keir Wotherspoon 21.04.2022 4:17
Another midweek boost of inspiration and information as we listen to Keir Wotherspoon explain the benefits of a mentor mindset. Listen to the full episode here: https://player.captivate.fm/episode/0e603e3f-d9f6-4207-9c4c-934a4d8c4898 For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs access to The...
Confidence and personal growth - With Jono Poon 17.04.2022 1:11:41
Jono Poon is a British-Born-Chinese inspired entrepreneurial solution provider, specialising in high-level inner performance, helping others find their voice and leadership. Today we discuss how to build your confidence and how we can grow both personally and professionally. We also touch on the rise in hate crime towards the Asian community. You can find Jono: https://www.jonopoon.com/ http...
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