The Inside Story Podcast with April Adams Pertuis

When was the last time you were completely honest with yourself?   I think it’s safe to say that we all tell ourselves little white lies from time to time. They could be about work, our business, our personal lives … these small lies come up too often that they begin to look like the truth sometimes.   What we don’t realize is that these untruths are the source of what makes it difficult to live o...

If there’s one thing I can mention that’s crucial to business growth, it would be outsourcing. But there are so many facets to this process that a lot of entrepreneurs dismiss the idea of outsourcing -- even before they understand how it can actually take a big load off their shoulders and help scale their businesses!   So if you’ve been mulling over the idea of outsourcing but have questions on h...

Overworking ourselves beyond breaking point will never guarantee success. In fact, it might even become a deterrent to achieving goals by causing burnout – something that is now considered a disease by health experts. So how do we escape this cycle, find our focus again, and re-center? Ashley Reed has always been a high performer and built a successful career as a Marketing Executive for some well...

“Be the designer of your world and not merely the consumer of it.”   If you’ve read James Clear’s book Atomic Habits, you’d know that its popularity and success comes from it being a really practical and useful guide on how to form good habits – even small ones – that can give you big results.   For those who haven’t read it yet, I highly recommend that you pick up a copy of the book, and see how...

I see and speak to so many of you who want to up-level your storytelling skills and grow your audience, because you know that this is how you build your business. But the thing is, you have no idea how to go about it and you don’t know where to begin! Today’s episode of The Inside Story Podcast tackles the 5 core areas of Visibility that are key to your development, growth, and exposure as a story...

When you work in an industry that promotes beauty, it can sometimes become difficult to distinguish between looking beautiful and BEING beautiful. Alyson DeMaso thought she was living the perfect life, until a series of events forced her to look deeper and evaluate what was really happening in and around her. She eventually launched Raising Beauty, where she helps people reclaim their power and jo...

My firm belief is that we all have an important story to tell, and if you’ve been in our Community long enough, you know I teach people how to share their stories and how to share them effectively.   But in last week’s episode of The Inside Story Podcast where I answered questions from members of our Community, someone asked if I can share insights on how I draw stories out of others.   I briefly...

What do you do when you completely miss creating a plan for your podcast episode that’s set to be released in 2 days? Well, you run to your friends -- aka your Community -- and ask them for help!!   And that’s exactly what I did! Having no specific topic for this week’s episode, I decided to make it interactive by having friends ask me questions that I would answer on the show. So I turned to the...

It’s an extra special day over here!! Today is the official launch day of ELEVATE YOUR VOICE -- the first-ever LIGHTbeamers collaborative book!   After months of writing and working on promoting the book, this day has finally come. Along the way, I’ve featured some of the women who have written chapters for the book on this podcast, and in today’s episode, it’s my turn. I’m giving you some behind-...

Community Highlights is a series I do on The Inside Story Podcast to showcase the amazing LIGHTbeamers who shine their light for others. And one of those people is Louisa Garret, who is doing what she can to spread love and sow kindness out in the world. But Louisa would be the first to tell you that being kind didn’t always come easy to her. In fact, 10 years ago, kindness was something she didn’...

You always hear me say that storytelling is impactful. If you want to grow your business, build community, and cultivate a great relationship with your audience, storytelling is key. But just how critical is it for you to actually have a storytelling plan of action in place in today’s digital age? What can you do to give yourself the best chance of success when it comes to telling your story? I'm...

If you’ve ever asked yourself, “Do I drink too much?”, and go back and forth between saying yes and no without really understanding why, today is a good day to listen to The Inside Story Podcast. Our guest for this episode is Kari Schwear, Founder of GrayTonic and the Question the Drink movement. She’s a former gray area drinker who struggled with understanding how and why she landed there. She sh...

Vulnerability seems like such a big, scary word. But when we allow ourselves to become vulnerable at the right moment, something magical can happen. Deb Cummins Stellato is another one of our authors for Elevate Your Voice, the first ever LIGHTbeamers collaborative book. She considers herself the Princess of Pivots, having gone through so many changes in a span of a few short years. Today, Deb tel...

In the line of work I do, I always have women come up to me and tell me that they want to change their lives, and live in alignment with their passion and purpose. And the advice I give to them is to go all in and to focus their energy on what the outcome they want to achieve, because really, it takes 100% of your commitment to see results. Trisha Deming did just that: she persevered and made the...

So many of us women -- yes, myself included -- have been conditioned to think that we should stay small and quiet, to stay behind the scenes even when we have something valuable to give to our community. One woman is trying to change that by helping other women learn how to “say NO to things that don’t serve you and YES to things that light you on fire.” Pamela Meadows -- one of the 14 women who t...

Today on The Inside Story Podcast, I’m featuring another LIGHTbeamer as part of our Community Highlights -- a series focusing on members of our Community who are working on sharing their story to shine a light for others.  Terri Ann Heiman landed in the LIGHTbeamers world more than a year ago, and since that time, I’ve seen her embrace storytelling as a way to reach the audience she serves: those...

Last week, I talked about creating and building your story bank. Today, we’re going to look into story “composting” and yes, this is something akin to what we do when we want to use or recycle organic matter to enrich and improve the soil and make it fertile. When it comes to stories, composting can also happen, but what exactly does this entail? What do we do in order to let our stories bloom ove...

If you’ve ever wondered how and where content creators get their ideas for what they post on social media, you’re in for a sweet and practical treat! Today on The Inside Story Podcast, I’m sharing with you how I do it – create story-based content on repeat without ever running out of ideas! If you implement my simple exercise, you’ll find stories everywhere, even right under your nose! If you’re r...

Today’s episode of The Inside Story Podcast is the fourth in a series I’m doing, with the women authors of Elevate Your Voice, the LIGHTbeamers collaborative book project. Becky Burroughs is a leadership coach and education junkie whose focus is on faith-based principles. Her goal is to empower women to live their lives and lead with courage, credibility, and confidence, and to help them discover...

How do you use the pain of your past to unlock the highest and truest potential of your future?   By sharing your story.   George Kalantzis is a Life Coach and author of the Amazon best-seller, Nowhere to Go. In this powerful book about navigating life’s toughest transitions, George helps the reader let go of the past and move into the future with strength, dignity, and optimism. But today on The...

If you’re ready to step into your best self and live your best life this 2022, then this episode is for YOU. Yes, it’s easy to make goals and envision the kind of person we need to become to achieve them. But more often than not, we find ourselves not knowing where to begin, or getting lost along the way, and eventually just giving up on our goals and visions! Today, I’m here to tell you that ther...

I always say: when you share your story, you shine a light.   And that is exactly what our next featured author from the LIGHTbeamers Author Program aims to do.   Julia Barton is a postpartum doula and Reiki master at Olive & Bloom. She’s new to the LIGHTbeamers Community, and came by way of the Author Program where she and I, plus 13 other women, are on a journey to discover our stories and share...

Kelsey Eigler -- who prefers to be called O’tion -- is the co-founder of The Empowered Healers Academy. It’s their mission to heal the healers, empower the humans, and simplify the journey to happiness. Showing her community how to break free from societal chains, pressures and limitations is one of her main driving forces, proving first hand that you can bend reality and create the life you WANT...

Preparations for the upcoming holiday celebrations are in full swing, and it’s too easy to get lost in the hustle and bustle of the season. But just before we usher in the New Year, I’m inviting you to join me as I pause and look back at 2021, and look ahead to 2022 with equal amounts of hope and excitement. The internal exercise I share with you on today’s episode for choosing your word of the ye...

It’s a big day for me because today, I turn the big FIVE-OH!! Yes, it’s my 50th birthday and I’m spending part of my day with you because you’ve been a big part of my journey and what I’m grateful for. And now that it’s here, what does it actually feel like to be 50? How should I approach aging, and handle all the thrills and frills (and body aches and pains!!) that come with it? Learn more about...