The Ink Post

In this episode of The Ink Post, Shay Alsaid sits down with Isabel Marrone for a real conversation about what actually helps tattoo artists and permanent makeup artists get more bookings in today’s industry. From building trust online to improving client experience, branding, content creation, pricing psychology, consistency, and standing out in an oversaturated market, this episode breaks down th...

On this episode of The Ink Post, we’re having the conversation the industry keeps avoiding. From six-figure marketing promises to influencer educators launching courses before mastering their craft, we unpack what’s really happening behind the scenes in the PMU and tattoo education world. Are income claims setting artists up for disappointment? Can large group trainings truly create mastery? At wh...

In this episode, Shay Alsaid discusses the challenges and insights from the permanent makeup industry in 2025. She shares her personal journey, including emotional struggles and business metrics, while emphasizing the importance of authenticity and community support. The conversation highlights the need for resilience in the face of economic challenges and the significance of understanding one&#39...

Summary In this live session, Shay Alsaid, founder of the Beauty Institute, engages with students to check in on their progress, address common challenges in the beauty and tattooing industry, and provide valuable insights on advertising, photography, and client acquisition. The conversation emphasizes the importance of community support, effective marketing strategies, and continuous skill develo...

This is a follow up of part one! Takeaways Life responsibilities should not be viewed as distractions. It's never too late to pursue your goals. Distractions hinder personal happiness and growth. Your output in life determines your input. Building community is essential for growth. Continuous education is key in the beauty industry. Personal growth leads to professional success. Feedback is crucia...

This video is filmed in 2025, but I've been using these methods since 2013 to grow my skills and business over time. Am I the richest tattoo artist ever? No, not at all, but for someone who isn't particularly famous or insanely talented ( I am talented but there is some crazy work out there) this guide shows you that anyone could do it. You don't have to use this method for just tattooing or PMU,...

In this episode of the Ink Post podcast, host Shay Alsaid engages in a deep conversation with makeup artist Hadi Farhat about the intricacies of content creation, the journey of building a successful business, and the importance of authenticity in the beauty industry. Hadi shares his personal story of moving from Lebanon to Michigan, the challenges he faced in learning a new language, and how he b...

Welcome to "The Ink Post," hosted by Shay Alsaid of the Beauty Institute. In this inspiring episode, we feature Maria Bernhardt, a talented permanent makeup (PMU) artist who has both learned and thrived under our courses. Join us as Maria shares her transformative journey from a student to a professional in the beauty industry, detailing her experiences as a customer and student at our i...

In Episode 16 of 'The Ink Post,' host Shay Alsaid from the Beauty Inkstitute talks with Sara Daisy, a former student who became a successful permanent makeup (PMU) artist. Sara shares her journey from being unhappy in her hospital job to finding her passion in PMU. She talks about her initial hesitation to change careers and how an ad for Shay's Beauty Inkstitute inspired her to take t...

In Episode 15 of 'The Ink Post,' host Shay talks with Nady B, a well-known PMU artist from Detroit. This episode explores the competitive world of beauty and permanent makeup (PMU). Nady B shares her story and the challenges she faced to make a name for herself. They discuss the issue of gatekeeping in the industry, where experienced professionals often keep important knowledge to themselv...

In the expansive universe of tattoo art, it's the trailblazers who make a lasting impression. The ninth episode of 'The Ink Post' dives into a revolutionary development poised to transform the tattoo industry and the art of ink. Join Shay in her conversation with Corbin Briggs, the innovative mind behind Inlumino Heart Ink and the creator of the Ballpoint Pen Tattoo Cartridge. Wonderin...

In Episode 14 of The Ink Post, we delve into the world of work-life balance with Areej Daghlas, a talented makeup artist from the Metro-Detroit area. Shay engages Areej in a heartfelt conversation about the intricacies and challenges of managing a thriving business in the beauty industry. They explore Areej's journey, starting from her early days of passion-driven work in her 20s, to navigatin...

In our latest episode of The Ink Post, we're excited to bring on board Dr. Vitaly Mikryukov, a true expert when it comes to tattoos and their removal. Shay gets right into it, asking Dr. Mikryukov all the burning questions about how lasers work in removing tattoos and permanent makeup. They chat about what color correcting means for tattoos and delve into the medical side of using lasers. Ever...

Episode 11 of 'The Ink Post' dives into the world of Permanent Makeup (PMU), exploring the difference between popular influencers and experienced professionals. In today’s online-driven world, it’s easy to mistake social media fame for true expertise. Our hosts discuss how to tell the difference between real skills and online popularity. Learn how influencers shape trends with their reach...

Welcome to Episode 10 of 'The Ink Post'— 'Seasonal Mastery: Optimizing Your PMU Career Calendar.' Within the ever-evolving realm of permanent makeup (PMU), recognizing the seasonal tides of client demands is a game-changer. This episode offers a roadmap to craft a strategic career cycle, helping you identify peak business times as well as quieter phases. Our hosts dive deep into th...

Welcome to episode 8 of "The Ink Post," where we're delving into the digital world, specifically the paramount importance of social media in your business. In this episode, hosts Shay and Sema Alsaid demystify the complex landscape of social media and how you, as a tattoo artist or PMU specialist, can navigate it to elevate your brand and business. Social media is no longer just an o...

In the seventh episode of The Ink Post, we tackle a vital but often underappreciated aspect of the tattooing process – taking a break. In the fast-paced, high-pressure world of body art, pausing to breathe might seem like a luxury, but it's more of a necessity. In this insightful episode, we discuss the significance of taking time off, be it a well-deserved vacation or a brief 10 to 30-minute...

In the sixth episode of The Ink Post, we delve into a critical, yet often overlooked aspect of the tattoo process - waivers and consent forms. As seemingly mundane as they may appear, these forms lay the groundwork for a safe and successful tattoo experience, holding immense value for both the artist and the client. We explore the necessity of asking about a client's health, the implications o...

In the fifth episode of The Ink Post, we bring you an intimate and inspiring conversation with one of our very first students, who's now a successful PMU artist. Featuring the talented @B.B.Pmu, a three-time certified student of ours, this episode shines a spotlight on the incredible journey from being a student to mastering the art. Join host Shay as she sits down with @B.B.Pmu to delve into...

Trending buzzwords can often add allure and intrigue to a product or service, especially in the fast-paced beauty industry. But what happens when these popular terms become muddled, confused, and ultimately misleading? In the fourth episode of The Ink Post, we embark on a journey to demystify the perplexing world of beauty buzzwords. Consider the term "Nano Blading." At first glance, it...

As we dive into this month's Ink Post podcast episode, it's time to unravel the subtle art of team building in a tattoo shop. From the intricate dance of collaboration to the unspoken bonds that tie a team together, we're offering an insider's look into how the magic truly happens behind the scenes in a world where the ink meets the skin. Read on to discover key takeaways from our...

In this episode, we dive into the distinctive roles played by both the second and third-generation skins in perfecting your tattoo skills. We explore why each generation serves a unique purpose in your practice and growth as an artist. We also talk about the pitfalls of sub-par latex skins and why it's crucial to opt for quality when it comes to your practice tools. In addition, we delve into...

Welcome to the first episode of The Ink Post, where we dive into the intricate realm of permanent makeup (PMU) and Body Art Tattoos. Embarking on the journey of learning permanent makeup is an exciting venture. But with an array of flashy Instagram profiles and hard-to-resist promises, finding the right mentor can seem like navigating through a maze. In this episode, we equip you with crucial insi...

After teaching 4000+ artists online, these are the 4 common issues that road block the path of nano brow success. Watch the entire video before jumping into nano brows , it's very helpful. To sign up for online course or purchase any of the tools in the video click on: www.beautyinkstitute.com