Scott Guthrie

The Influencer Marketing Lab

Business EN ↓ 56 episodes

The Influencer Marketing Lab is a weekly podcast covering the influencer marketing industry. Each episode Scott Guthrie talks with topic experts about the industry - the business, the tech, the key themes and the media coverage. They examine what's making the news; where it's being reported and why; they then offer a blend of thoughtful analysis. They also dig into the big business themes surrounding influencer marketing. Influencer marketing works. The sector has grown x20 in the last five years and is now valued at $10 billion dollars. But growth spurts are often accompanied by growing pains...

Be sure to visit the podcast's website and support the creator: influencermarketinglab.com

Author

Scott Guthrie

Episodes

Molly-Mae Hague: evolution of the influencer with Mark Dandy of Captivate Influence 23.09.2020 40:48

Episode 4 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Mark Dandy managing director of Captivate Influence . Our discussion covers: The challenges facing small, indepe...

What 2020 influencer marketing can learn from 1999 Digital with Guild and Econsultancy founder, Ashley Friedlein 16.09.2020 42:22

Episode 3 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Ashley Friedlein CEO & Founder of Guild and Founder of Econsultancy . Guild is a messaging app for professi...

Evolution of storytelling formats with The Fifth's, MD, Oliver Lewis 09.09.2020 39:21

Episode 2 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Oliver Lewis MD of The Fifth group - a creative and strategic influencer marketing agency and talent agency. Th...

Think alpha consumers, not micro influencers - with Golin EVP, Executive Director Jim Lin 01.09.2020 36:53

Episode 1 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. After an influencer marketing news round-up Scott Guthrie speaks with Golin Dallas' EVP, Executive Director, Digital, Jim Lin about the state of the indust...

Influencer Marketing Lab trailer (short version) 02.07.2020 0:47

Podcast description: Influencer Marketing Lab Influencer marketing works. The sector has grown x20 in the last five years and is now valued at $10 billion dollars. But growth spurts are often accompanied by growing pains. Influencer marketing is no exception. The industry is plagued by negative media headlines, charges of influencer fraud, a lack of transparency, and a perception that success is d...

Influencer Marketing Lab trailer 02.07.2020 1:28