Scott Guthrie

The Influencer Marketing Lab

Business EN ↓ 56 episodes

The Influencer Marketing Lab is a weekly podcast covering the influencer marketing industry. Each episode Scott Guthrie talks with topic experts about the industry - the business, the tech, the key themes and the media coverage. They examine what's making the news; where it's being reported and why; they then offer a blend of thoughtful analysis. They also dig into the big business themes surrounding influencer marketing. Influencer marketing works. The sector has grown x20 in the last five years and is now valued at $10 billion dollars. But growth spurts are often accompanied by growing pains...

Be sure to visit the podcast's website and support the creator: influencermarketinglab.com

Author

Scott Guthrie

Episodes

Gymshark's Calum Watson talks about building a 100-year brand 19.05.2021 24:17

Episode 29 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Calum Watson Global Partnerships Director at Gymshark the £1 billion sportswear and accessories firm. In this e...

Ogilvy's Imogen Coles explains why in creativity low-fi doesn't mean lazy 12.05.2021 40:33

Episode 28 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Imogen Coles, Influence Programme Director at Ogilvy and an influencer in her own right going under the name On...

Becky Owen Facebook's head of branded content talks social commerce 05.05.2021 29:12

Episode 27 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Becky Owen Head of branded content for Facebook across Europe, the Middle East and Africa. In this episode we...

Exploring Gifta: the brand-to-influencer gifting logistics company 22.04.2021 42:30

Episode 26 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with friend-of-the-show Mark Dandy. Mark talks about Gifta. His company which makes it easy for firms to pair up the...

Charlotte Williams talks influencer pricing 08.04.2021 42:50

Episode 25 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Charlotte Williams, founder of SevenSix Agency an influencer marketing agency with a focus on diversity and inc...

Tom Augenthaler talks B2B influencer marketing 31.03.2021 40:29

Episode 24 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Tom Augenthaler founder of 551 Media LLC and a B2B influencer marketing pioneer. In this episode we discuss: Ho...

From YouTube Microcelebrity to Mainstream Star with Dr Kathryn Murphy 24.03.2021 37:13

Episode 23 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Dr Kathryn Murphy from Sheffield Hallam University. In this episode we discuss: Kathryn's PhD charting Joe...

Talking TikTok music with Emma Harman President of Whalar, EMEA 02.03.2021 30:36

Episode 22 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Emma Harman, President of Whalar for EMEA. Whalar is a global award-winning technology-powered influencer agenc...

Profile of Happy Yolk, & the Egg that cracked Instagram 24.02.2021 40:55

Episode 21 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation - Chris Godfrey and Alissa Khan-Whelan of Happy Yolk - an integrated social, PR and design agency. Chris and Aliss...

Profile of Dominic Smales & the future of social talent 16.02.2021 38:47

Episode 20 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Dominic Smales. Dom founded Gleam Futures in 2010. Over the course of the last decade Dom, as CEO, grew his co...

Profile of Max Osborne, co-founder of ThisThat 10.02.2021 30:52

Episode 19 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Max Osborne, co-founder of ThisThat , an insight company, that has created a fun surveying platform that succes...

Profile of Brendan Gahan, Partner at Mekanism 03.02.2021 37:21

Episode 18 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Brendan Gahan, Partner and Chief Social Officer at Mekanism . In this episode we discuss: How Brendan cut his t...

Reality TV stars versus social media influencers 27.01.2021 41:21

Episode 17 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with friend of the Influencer Marketing Lab podcast - Mark Dandy, founder and managing director of Captivate Influen...

Profile of Rahul Titus, head of influence, Ogilvy 20.01.2021 44:34

Episode 16 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Rahul Titus head of influence at Ogilvy . Topics discussed in this episode: Why 2020 was such a pivotal year fo...

Profile of Cody Eastmond, senior director at Science Magic Inc. 17.12.2020 45:55

Episode 15 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Cody Eastmond senior director at Science Magic Inc . In this episode we discuss: The importance of setting clea...

Profile of Dr Sevil Yesiloglu and new influencer marketing book 10.12.2020 38:28

Episode 14 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Dr Sevil Yesiloglu senior lecturer in Advertising at London College of Communication, University of the Arts Lo...

Profile of Emily Trenouth head of influencer marketing at MediaCom 02.12.2020 36:46

Episode 13 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Emily Trenouth, head of influencer marketing at MediaCom . In this episode we discuss: Emily's role as int...

Profile of Billion Dollar Boy CEO Edward East 19.11.2020 40:02

Episode 12 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Edward East, co-founder and CEO of influencer marketing agency Billion Dollar Boy . In this episode we discuss...

How influencers are shaping popular culture with Vik Khagram of BCW 11.11.2020 49:03

Episode 11 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Vik Khagram an Influencer Specialist at WPP-owned Burson Cohn & Wolfe (BCW) . In this episode we discuss:...

Influencer marketing in South Africa with Anne Dolinschek of Nfluential 04.11.2020 37:33

Episode 10 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Anne Dolinschek who heads-up South African boutique strategic influencer marketing agency Nfluential . In this...

Demystifying influencer marketing disclosure regulations with Rupa Shah of Hashtag Ad Consulting 28.10.2020 39:06

Episode 9 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Rupa Shah, founder and director of Hashtag Ad Consulting a firm that provides guidance and training on the adver...

Games industry is bigger than music & movies combined but it's not a vertical 21.10.2020 40:58

Episode 8 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Rich Keith, CEO & Co-founder of Fourth Floor an influencer marketing agency headquartered in the UK. The epi...

Transparency as competitive advantage within influencer marketing 14.10.2020 46:01

Episode 7 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Jennifer Quigley-Jones, CEO & Founder of Digital Voices , a YouTube-specialist, Influencer Marketing agency...

Virtual Influencers and the metaverse with Dudley Nevill-Spencer 07.10.2020 45:22

Episode 6 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Dudley Nevill-Spencer, strategy and insights director at Live and Breathe a full-service creative agency and fou...

Democratizing philanthropy with the help of influencers 01.10.2020 42:46

Episode 5 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Stephen Ready, co-founder & CEO at Inspired - a new type of cause marketing platform that focuses on the eve...