Streets OS

The Independent Artist Show

Music EN ↓ 48 episodes

The Independent Artist Show is a weekly podcast for indie musicians who are tired of generic "music marketing" advice. Two hosts — an industry strategist and a working independent artist — break down what actually gets you streams, bookings, and fans in 2026: how the Spotify algorithm really works, why TikTok rewards consistency over virality, when pre-saves matter, how to build an EPK that gets you booked, and where to spend (and not spend) your first marketing dollars. Every episode is short, practical, and built from real data on artists growing through Streets OS. No fluff, no jargon, no "...

Author

Streets OS

Category

Music

Podcast website

streetsos.com

Latest episode

Jul 7, 2026

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Episodes

TikTok music promotion: get saves on one clip 07.07.2026

• Focus on getting people to save your song on TikTok, not just view it. • A save tells TikTok that your music is valuable, which helps it reach more people. • Make short, catchy clips and ask viewers to save the sound if they like it. Learn how to create a content calendar and schedule posts with our free guide on [link to blog post/tool].

Independent Spotify Playlist Curators: 20 in 6 Weeks 05.07.2026

• Instead of pitching many playlists at once, focus on building relationships with a small group of curators who like your music. • Find good curators by looking at the "Discovered On" section of similar artists on Spotify and checking if their playlists have real listeners. • When you reach out to a curator, send a short message with your Spotify link and one good thing about your song, like its...

Spotify playlist pitch ignored? The 3‑fit test 26.06.2026

• Your music might not be landing on playlists because it doesn't fit; there are three ways to check this. • You need to make sure your song sounds right for the playlist, fits the listener's mood, and that you look like a real musician. • Getting your song on the wrong playlist can actually hurt its chances of being heard by more people. Use SortYourMusic to quickly check if your song's sound fit...

TikTok music promotion: revive dead songs 24.06.2026

• Don't delete old TikTok videos that didn't get many views. • Instead, take your old videos and re-edit them into new short clips to post. • New versions of your videos can find new fans on TikTok even if the first try didn't work out. Learn how to make a great profile link for all your music on our free Link-in-Bio page.

TikTok music promotion: fix your first 3s 19.06.2026

• Your video's first 3 seconds are super important for getting views. • Most people will swipe away if your video starts too slow. • You can see exactly where people stop watching your videos in your analytics. Check your TikTok Audience Retention graph to see where viewers are dropping off.

Stop Chasing Playlists: How to Actually Get Streams 16.06.2026

• Getting on the wrong playlists can actually hurt your song by telling Spotify people don't like it. • Focus on finding real fans who will listen to your whole song instead of just getting random plays. • You can use ads or short videos to send people who already like your type of music to your songs. Check your Spotify for Artists page and see if your "Radio" and "Discover Weekly" plays are less...

TikTok music promotion: 7‑day sequence 14.06.2026

You dropped your single Tuesday. It’s Friday. 180 streams — all friends. You don’t need a viral moment. You need a week-long posting sequence that reaches strangers.

TikTok music promotion: 1 clip to 1 week 07.06.2026

You dropped your single Tuesday. It’s Friday. 200 streams. Mostly friends. You don’t need 30 new ideas — you need one system that turns one TikTok into a week of Reels and Shorts that actually hit strangers.

TikTok music promotion: 7‑day micro‑audience test 05.06.2026

You dropped the single Tuesday. It’s Friday. 200 streams, all friends. TikTok posts stuck under 300 views. I’ve been there. Here’s how you find 50–200 strangers who actually care — in 7 days — without praying for viral.

TikTok music promotion: test 3 hooks fast 30.05.2026

You dropped your single Tuesday. It’s Friday. 200 streams. Your TikToks died at 0–150 views. You’re not crazy — you just haven’t tested the right hook yet. Here’s the 7‑day, 3‑hook plan I use to know if a song has legs on TikTok, Reels, and Shorts — even from a tiny account.

Independent Spotify Curators: 25‑Curator Inner Circle 29.05.2026

You dropped your single Tuesday. It's Friday. 180 streams. Your inbox? Ghost town. This isn’t because there aren’t enough independent Spotify playlist curators — it’s because your outreach resets to zero every release. Fix that.

TikTok music promotion: first real fans 28.05.2026

You dropped your single Tuesday. It’s Friday. 200 streams — all friends. You posted on TikTok and it did nothing. Here’s the post-failure recovery playbook that actually gets strangers to care.

How to Pitch to Playlist Curators (Safely) 27.05.2026

You dropped your single Tuesday. It’s Friday. 180 streams. You sent 25 pitches and got 2 “maybe”s, 0 adds — or worse, you paid a “curator” and your stats went weird. Sound familiar?

Independent Spotify playlist curators: what they want 26.05.2026

You dropped your single Tuesday. It's Friday. 180 streams. Your inbox? Ghost town. You don’t need 1,000 more emails — you need one email curators actually read. Here’s exactly what to send so they can say yes fast.

DistroKid vs TuneCore: Your First 100 Fans 24.05.2026

You dropped a song. 48 hours later: ~200 streams — all friends. You’re Googling “distrokid vs tunecore” hoping one of them is a shortcut to strangers actually pressing play. Here’s the real answer from someone who’s been there.

Sync Royalties Explained: Where’s Your Backend? 23.05.2026

You landed the sync. The episode aired. Your PRO statement? Dust. Here’s exactly why your backend royalties aren’t showing up — and the steps to fix it today.

Artist bio + EPK for booking: fast, mobile-first 22.05.2026

You’ve got songs. But your bio/EPK? Messy. Promoters skim on phones and bail. Here’s the exact order, word count, and proof you need to get booked — fast.

Music ads get clicks, no fans? Fix post‑click 21.05.2026

You’re getting cheap clicks. But no followers. No saves. No emails. The problem isn’t traffic — it’s what happens after the click. Here’s how you fix it so your release keeps working after the ad spend stops.

TikTok Sound to Fans: Cross‑Platform Playbook 20.05.2026

You got one TikTok sound moving. Cool. Now what? Here’s the exact 7‑day, cross‑platform plan to turn that spike into Instagram followers, YouTube subs, and real listeners — no label needed.

Spotify/Apple: Stagger Singles, EPs, Albums 17.05.2026

You’re dropping music. But the timing’s costing you playlists. Here’s exactly how to space singles, EPs, and albums so Spotify and Apple actually look at your tracks.

Spotify playlist pitch ignored? Do this first 16.05.2026

You pitched your new single. Crickets. Not because the song sucks — because your pre-pitch signals were cold. Here’s the 30-day warmup indie artists skip — and why editors and algorithms ignore you when you do.

Monetize a Small Music Email List (200 Fans) 15.05.2026

You’ve got ~200 people on your list. You’re scared to sell because it feels small. Cool — that’s exactly why it works. Direct fan spend is up, streaming ARPU is tiny, and tiny lists convert when you make the right offer.

Artist Branding That Beats AI (2026) 14.05.2026

Your songs are racing to copyright before fees jump. Cool. But your visuals? Wide open to AI clones. Here’s how you build a traceable, human brand that survives 2026.

Forensic Royalty Audits: Recover 20–50% 13.05.2026

You’re probably missing money. Like 20–50% of your streaming royalties stuck in DSP blackboxes, bad matches, and slow PROs. Here’s how you actually find it — and get paid.

Spotify Daylist Data: Predict Fusion Trends 11.05.2026

You keep chasing TikTok trends after they pop. Too late. Spotify’s Daylist shows micro-genre fusions 4–6 weeks early — so you can drop first and grab the streams.

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