The Incremental Marketer

How do you really know if your paid media is driving results—or just taking credit? In this episode I connect with Sam Adler, Senior Director of Media Insights & Analytics at Slingwave, to break down the real-world strategies behind incrementality, smarter attribution, and the pitfalls of platform-reported ROAS. From untangling view-through conversions to exposing oversaturated remarketing cam...

🔍 Is your attribution model lying to you? You’re not alone—and you’re not stuck. In this episode of The Incremental Marketer, I dive into the rapidly evolving world of marketing attribution. He explores how we got here—from the early days of multi-touch attribution (MTA) to the rising importance of media mix modeling (MMM)—and why a hybrid approach is now essential for marketers navigating today’...

Want to boost your marketing impact—without overcomplicating it? In this episode of The Incremental Marketer, we’re joined by Mandy Waldorf Graham , Executive Director of Strategy & Analytics at Drake Cooper, to talk about building smarter strategies through creativity, data, and incremental thinking. With 20+ years of experience, Mandy shares how to build trust with clients, align creative wi...

Is Media Mix Modeling the secret weapon for smarter marketing—or just another data headache? Vince Scopino , Senior Director of Analytics Products at Slingwave, unpacks the evolution of Media Mix Modeling (MMM) and its current state. He explores the growing role of open-source tools, the irreplaceable value of human expertise in data interpretation, and the challenges of accurately forecasting rev...

How do you win in the streaming wars, especially in kids' content? Todd Steinman , marketing powerhouse at Kartoon Studios, reveals the high-stakes challenges of streaming media, from cracking the code on kids' content to leveraging data analytics for smarter decision-making. With profitability now the industry's top priority, Steinman shares insider strategies on staying competitive—even for smal...

What separates great CMOs from the rest? In this episode of The Incremental Marketer, Robin Zucker —seasoned CMO and fractional CMO—pulls back the curtain on what it really takes to lead marketing in today’s fast-moving world. From mastering the balance between brand and performance to harnessing AI without losing the human touch, Robin shares game-changing insights you won’t want to miss. Plus, s...