The Inches: A Podcast About Sports Sponsorship

Our job in partnerships is to create demand for a sponsor's goal. Whether that is sign-ups, purchases, or even consultations. But what we sometimes fail to go through is whether or not your sponsor is prepared for the increase in demand our campaigns will bring. In this episode of The Inches, we dive into the questions you should be asking your sponsor in order to ensure they are ready for th...

Working in sports is fast-paced and stressful. With this, we've all had mental blocks, which usually come when we desperately need our brains to work. Maybe it came with working on a prospect pitch, maybe working out the logistics of an activation campaign. But how can we break through those blocks? In this episode, we dive into a few tactics to break through those blocks and get your brain b...

Our stadiums and arenas are big. Usually, there is a lot of real estate to add sponsor logos to. But what if we could create spaces where fans could uniquely engage with sponsors? In this episode of The Inches, we dive into how to turn open space into revenue and engagement opportunities for your sponsors. ----- The Inches Podcast is a podcast that looks at sports & event sponsorship and how d...

Legal and Sponsorship can sometimes butt heads when it comes to landing deals. But what if we knew the pitfalls beforehand so we can sync up better? On this episode of The Inches, David Greenberg, SVP of business & legal affairs at the Oak View Group joins us to dive into the things you need to know to make sure that your agreements get a smooth voyage through the legal department. ----- The I...

Upselling a current is more efficient than closing a new one. You've built the trust, know their needs, and already have their assets & branding needs locked in. But how do you ask for more dollars? In this episode of The Inches, we dive into the art of upselling your current sponsors to drive more revenue for your team. ----- The Inches Podcast is a podcast that looks at sports & eve...

You did it. After a long and tasking sales process, you convinced your sponsor to spend their marketing dollars on your sponsorship package. So now the job is done, right? Think again. This week on The Inches, we dive into the steps from YES to opening night and how to streamline that process. ----- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is aff...

Understanding the relationship between the local franchise & national brand office can be the make or break of closing a deal. Each has different goals and outlooks on its marketing spend. In this episode of The Inches, we dive into how to sell into both local and national accounts and how they work with each other. ----- The Inches Podcast is a podcast that looks at sports & event sponsor...

We talk a lot about how we need to adjust to make sure our sponsors see results on this podcast. But what happens if a sponsor doesn't come through with their end of the bargain? In this episode of The Inches, we dive into how you can weather the storm when a sponsor doesn't get you the resources needed to be successful. ----- The Inches Podcast is a podcast that looks at sports & ev...

As sports teams, we all spend on stadium projects. Whether furniture, carpeting, paint, or dasher board printing...it all comes in as a line item on our expenses report. But what if we could turn these projects into new sponsorships? This week on The Inches, we dive into how your team can take a stadium expense and shift it into sponsorship revenue for your team. ----- The Inches Podcast is a podc...

Nothing like bringing two sports & entertainment vets on to chat about all things sponsorship and marketing in the industry. In this episode Gina Rotolo, the VP of Marketing & Communications for the Coachella Valley Firebirds. joins the podcast to share her knowledge & advice on the relationship between Marketing & Sponsorship...and more. ----- The Inches Podcast is a podcast that...

We've all been there. A sponsorship campaign has huge results in the beginning...but each month (or year) you see fewer and fewer results for your sponsors. This is never good. But surely there is a way to break through diminishing returns in sponsorship? In this episode of The Inches, we dive into a few tactics to help you refresh your assets to avoid hitting that plateau with your sponsors....

Many sponsors want to make an impact with and reach families and youth. Many times, they can't do so directly with their advertising mix. But with sports teams, there are opportunities to piggyback off our reach within these categories if done effectively. In this episode of The Inches, we dive into how your team can build assets that help sponsors authentically reach this key demographic. --...

We're halfway through 2022 (which is crazy) and looking toward a strong finish to the year. Back in Dec 2021, we did an episode on The Inches to predict the trends going into 2022. Today, we're looking back at those predictions to see where we are. ----- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. H...

Most of our action happens during the season. But in today's world, fans are looking to consume your team's content all year round. This is a huge opportunity to open up new inventory for your sponsors to buy. On this episode, we dive into how you can maximize your off-season events to open up new and exciting inventory for sponsors to buy. ----- The Inches Podcast is a podcast that look...

A PR crisis will inevitably happen in your time working in sports sponsorships. I might come from the team side, or the brand side with those who sponsor you. How you react to those crises can make or break your future success in this industry. In this episode, we dive into how to handle those crises to come out on top while building trust with your sponsors. ----- The Inches Podcast is a podcast...

The brand your team has built is powerful. Most have built trust and familiarity with their fan base. In sponsorship many times, we sell that power as the main benefit we have. But what about the value of that IP and team logo when used outside the stadium? In this episode of The Inches podcast, we dive into how pushing your sponsors to utilize your logo outside the stadium can help increase trust...

All signs point to a looming recession on the horizon, and what is interesting is a majority of us in the industry haven't experienced a recession. So what should we focus on to ensure our sponsorship department continues to grow? In this episode, we dive into some key tactics you can implement to succeed as we head into a possible recession. ----- The Inches Podcast is a podcast that looks a...

You've sold the sponsorship, got the client to say YES, and received the handshake to make it official. The job's done, right? Nope, we still have to fulfill the order and come through on our promise to our client. That is where the sponsorship fulfillment team comes in. This week on The Inches, we chat with sponsorship fulfillment vet Toni Campbell on the most important parts of coming...

Sales momentum might be the most important aspect of closing sales in sponsorships. You always want to make sure that you are moving the deal forward. But it's easy to go from pushing sales momentum to being a pest in the sales process. In this episode of The Inches, we dive into how you can keep sales momentum moving without being too pushy. ----- The Inches Podcast is a podcast that looks a...

Most of the time we focus on brands that are currently spending on sports sponsorships. Makes sense, they already see the value of those partnerships. But is there an opportunity to grab a sponsor that has NEVER spent in the space? And if so, how can we convince them to take a meeting with us? This week on The Inches we dive into why you should be looking at brands that don't spend on sports...

The sponsorship pitch is the moment for us to shine, to take all of the research we did on the prospect and turn it into a concise package to help close the deal. But before you head to the meeting, there are a few questions you should be asking yourself about the proposal you have put together. In this episode of The Inches, we dive into the top 5 questions you should ask yourself before you walk...

You've collected the email or phone number...now we just hand it to our sponsors right? Not so fast, you can upsell that sponsor and drive more value with a retargeting package. In this episode of The Inches, we dive into some actionable tactics to add retargeting into your tool belt of offerings to sponsors. ----- The Inches Podcast is a podcast that looks at sports & event sponsorship a...

We all love the flashy new thing or trendy innovations that come our way. While they may be cool ideas, are they really helping our sponsors reach their goals? In this episode of The Inches, we dive into how you should think about innovations in sponsorships and how to vet if they are a right fit for your partner and their goals. ----- The Inches Podcast is a podcast that looks at sports & eve...

Data is a powerful tool in today's advertising world. More and more sponsors are expecting data capture in their packages. But what are the best ways to add, manage, and make sure we are compliant when we offer them in our packages? This week we dive into how you can make data capture your superpower for your sponsorship department. ----- The Inches Podcast is a podcast that looks at sports &...

With the great resignation, we've seen a lot of employee turnover at the brands that spend with us in sports sponsorships. Sometimes that person is your main contact, the person you've spent years building a relationship with. So how do you deal with that person leaving? In this episode of The Inches, we dive into the steps and tactics to help you build a relationship with that new conta...