The Inches: A Podcast About Sports Sponsorship

As sports teams, making sure we understand the viewing and consuming habits of the next generation of sports fans is vital. The only way we can understand is by creating a dialogue with them. On this episode of The Inches Podcast, we dive in with Andrew Rush , a college student majoring in Sports Management, on his consumption habits as a fan and where he sees shifts in the industry coming. -- The...

How the heck do I evaluate my sponsorship assets? What are they worth? Am I charging too much? Not enough? Thankfully, we have the perfect person to answer those questions as a guest this week. Joe Casey, Senior Director, Analytics, Research, & Valuation at Oak View Group, joins the podcast to dive into all things Sponsorship Valuation. -- The Inches Podcast is a podcast that looks at sports &...

Travel companies are an intriguing vertical for sponsorship. Normally, they don't invest heavily in sports partnerships...but most of the time our fans are the perfect target for their ads. So how can we pull in more dollars from this segment? In this episode, we dive into a few creative ways to approach and close more revenue from travel companies. -- The Inches Podcast is a podcast that loo...

Rich and Nick make predictions for the upcoming year in the sponsorship world each January. It's a really fun exercise to try and see what we should be paying attention to in the world of sports partnerships. Even more fun is looking back at the mid-year point and seeing if we are on track. In this episode, we dive into our 2023 predictions and see which ones are looking like they are right,...

Your first touch point with a potential prospect is so important. Too short...you won't get your value across. Too long...you'll lose them before they finish your outreach. On this episode of The Inches, Rich & Nick dive into how you can strategize your outreach to prospects and close that next meeting. ----- The Inches Podcast is a podcast that looks at sports & event sponsorshi...

Sales are all about momentum. If you lose it, you usually spend time chasing a prospect to reignite the momentum. But how can we manage the sales pace in the selling process? This week on The Inches, Rich & I dive into how your team can manage sales pace from both the prospect side as well as your team side. ----- The Inches Podcast is a podcast that looks at sports & event sponsorship and...

Whether you're fresh out of college or a vet switching locations & teams, sometimes we can show up at a new job and not have a ton of resources to get started. So this week on The Inches podcast we dive into Rich Franklin's 30/60/90 Day plan on how you can maximize and thrive in your new sponsorship job, even if you don't have the resources or knowledge when starting. ----- The...

Sometimes, we get into a sales rut. The pitches we are giving just aren't hitting. Maybe your book of business isn't as big as it was last year. Most of the time, there are just a few adjustments we can make to get back to closing those deals. On this episode of The Inches Podcast, we dive in with Rich's 3 ways to make your sales pitch more effective in sponsorship. ----- The Inches...

This episode we have a very special guest, Jonathan Grove , join the podcast. Jonathan has extensive experience selling and facilitating deals in the sponsorship industry. We dive into sales, building relationships, and what comes next in the sponsorship world. ----- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape...

Your team IP can move the needle for your sponsors. But many times, we have it as a toss-in with our packages. So how can we value and sell our intellectual property to our sponsors? On this episode of The Inches, we dive into IP and how your team can turn it into sales gold. ----- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industr...

The Masters Golf Tournament only has 6 brand sponsors. Yep, you read that right...the most famous golf event in the nation if not the world only works with 6 partners. NBA teams have on average 62. Is there value in the less is more approach in sponsorship? Should we be looking to downsize how many partnership deals we have? On this episode of The Inches, we dive into how you can do a sponsor audi...

Objections are a part of any sales persons journey. Buyers will always have questions or concerns about what we are selling. But many times you can turn an objection into a moment to strengthen your relationship and expertise with a prospect. On this episode of The Inches, we dive into the best way to handle and use objections to close more deals. ----- The Inches Podcast is a podcast that looks a...

Just like the sports we sell in, building a great team can make or break your sponsorship growth. But what should you be looking for when hiring? On this episode of The Inches, we dive into the key items to look for when hiring your sponsorship team. ----- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by...

Making the playoffs as a team means more games, excited fans, and sold-out arenas. But how can we sell sponsors into post-season packages? This week on The Inches podcast, we dive into 3 ways your team can drive new revenue in the post-season. ----- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich F...

So you are a "smaller" team in a big market, and it feels like all the sponsorship dollars are being gobbled by the big teams. How can you stand out to grab some of those sales? We dive in on how your team can master the market and differentiate your offerings to grow your sponsorship revenue. ----- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digi...

$7M dollars for 30 seconds. There is only one place in the world brands will pay that much. Yep, it's the Super Bowl. But what makes a good Super Bowl ad? What can we learn from it in the sponsorship world? On this episode of The Inches, we dive into this year's Super Bowl Commercials and which ones we thought were worth the big spend. ----- The Inches Podcast is a podcast that looks at...

Sometimes we get caught up in the tactics of sponsorship. How many clicks, how many fans saw a sign, etc. These are the things we sometimes over-focus on when selling. But there are some key benefits that we hold in sponsorship that will help us get deals across the line. Ones that other advertising verticals don't have. In this episode, we dive into Rich's 3 benefits that sponsorship ha...

We're getting spooky in this episode. Ghosting in sales happens, it's a part of working in this business. But is there a playbook to fight Ghosting in sales? When should I move on from a prospect that is ghosting me? In this episode, we dive into how you can handle ghosting in your sales efforts. ----- The Inches Podcast is a podcast that looks at sports & event sponsorship and how d...

It's insane how the sponsorship industry can change in just a year. The things we thought would be big sometimes don't pan out. In this episode, we look back at our predictions in 2022 for the sponsorship industry and how they fared going into 2023. ----- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape....

It's our annual prediction episode. Check out what Rich & Nick see as the biggest items in sports sponsorship as they gaze into the crystal ball. ----- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin , Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson...

A page turns in this sponsorship journey that we all are on as we head into 2023. It's always great to reflect on the past year...but even better to project into the next year. On this episode of The Inches, we dive into our annual new years' resolutions for the sponsorship industry. ----- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is aff...

The sponsorship industry is unique, exciting, & demanding. It's a tough one to get into. On this episode of The Inches, we dive into the Do's & Don'ts as you look to jump into the industry. ----- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin , Sr. Director of Partn...

We've all seen it, and most of us have done it ourselves. We create 3 tiered packages (Bronze, Silver, Gold) and put a price on each before sending them over to our prospect. But what do we lose out on when we do this? On this episode of The Inches, we dive into the downfalls of tiering your packages and how you can adjust to drive more revenue. ----- The Inches Podcast is a podcast that look...

Every team is told they need a mobile app to connect with fans. But what are the true opportunities for sponsors when you do get one launched? On this episode of The Inches, we dive into which elements in your team app are most valuable for your sponsors. ----- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Host...

The last time we talked about sports betting partners on this podcast was in 2018. A TON has changed since then in the world of sponsorship & sports betting. On this episode of The Inches, we dive into how your team can maximize its value with sports betting sponsors. ----- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry an...