Kasper Sierslev

The In-House Club

Business EN ↓ 4 episodes

The In-House Club is a podcast about the people behind the PowerPoint, the pitch, and the panic. It’s where the creative leads, brand builders, and content wizards of the in-house world come to talk shop. Once dismissed as the place where good ideas go to die—or at least to get resized—today’s in-house teams are doing award-winning work, shaping brand strategy, and rethinking how creative gets made. Each episode is a casual conversation with the people actually doing it. No jargon. No posturing. Just honest talk about briefs, bottlenecks, and the occasional breakthrough.

Author

Kasper Sierslev

Episodes

Why In-House might have a slight advantage in the AI race 06.12.2025 40:58

In this episode of The In-House Club , Kasper sits down with Dave Laing , former head of Scotiabank’s in-house agency Lighthouse. Dave helped grow Lighthouse from a mixed group of ~30 creatives to a nearly 100-person in-house agency inside a 90,000-employee bank – with design, motion, production, ops and AI all under one roof. This conversation isn’t about “AI will replace us”. It’s about how AI c...

Building Creative Culture In-House Brick by Brick 02.10.2025 42:45

In this episode of The In-House Club , I’m joined by Pete Johnson and Juan Carlos from LOVE+RESPECT . Both are seasoned creative leaders with long stints at LEGO, Nickelodeon, Saatchi & Saatchi, and beyond. We talk about: How they went from Saatchi to Nickelodeon to LEGO—and what they learned along the way. Why briefs “break everything” unless you learn how to mine them properly. The role of c...

Hybrid, Scalable, and Close to the Business: Inside Saxo Bank’s In-House Model 03.07.2025 27:40

In this episode, I sit down with Marcel Kleiner, Global Head of Marketing at Saxo Bank, to talk about how their hybrid in-house model has grown over the years. What started as a small creative team has evolved into a fully functional internal agency—complete with designers, copywriters, editors, a trafficker, and even strategy and planning roles. Marcel shares how they’ve built a setup that’s flex...

Fra stalden til stranden – mød Jais fra The Barn til Cannes Lions 20.06.2025 20:42

Velkommen til The In-House Club – podcasten om kreativitet indefra. I dag optager vi fra stranden i Cannes. Festivalen, hvor verdens bedste reklamer bliver hyldet – og hvor bureauerne traditionelt fylder mest. Men midt i alle champagneskålene og shortlisterne vokser der noget andet frem: in-house kreativitet med strategisk gennemslagskraft. Derfor har jeg sat mig ned med en, der ved præcis hvordan...