The Impact Amplifed Show

"If I take this on, if we really ride this wave, what gets dropped, and are we comfortable with the risks involved?" This question cuts to the heart of what Lara Daniel thinks about most as a growth marketing leader: not how to do more, but how to stay focused on what actually moves the business. In this episode of Impact Amplified, Lara Daniel, Growth Marketing Leader at Seequent, joins...

"When everything is a priority, nothing is a priority."   This is a simple truth that defines modern B2B CMO leadership challenges. With so much to do, scale, align, and optimize, B2B CMOs can quickly be overwhelmed on all sides. This puts the whole team at risk, leading to further confusion around priorities and communication breakdowns across roles that should be aligned.  In this epis...

What is the difference between demand creation and demand capture? More importantly, how does not having a strategy for both affect your bottom line? Demand capture alone is a short-term approach to pipeline goals and could leave companies vulnerable to market fluctuations. Therefore, you also need a demand creation strategy focused on brand positioning and audience engagement. This strategy ensur...

Cross-functional collaboration is the key to elevating product management and product marketing teams to reach unified revenue goals and business growth. The idea is exciting, but the execution requires a boundaryless leader dedicated to cross-functional collaboration and teamwork.  B2B SaaS product executive Akanksha Talya joins the Real Talk, Real Results podcast to share her expert insights on...

AI has changed digital marketing and SEO strategies as we know it. But how does it affect your practical marketing strategy? Where does it fit into optimizing your content throughout the buyer’s journey? And how do you leverage it effectively to maximize ROI without sacrificing customer loyalty?  For this episode, Erica Bantum, Head of Demand Generation at Searchspring, shares a surprising peak in...

How much does public sector marketing differ from commercial marketing? They may seem worlds apart at first glance (and there are some key differences), but in the world of identity verification and fraud risk, business-to-government (B2G) marketing for the public sector is much more like B2B marketing for the private sector than we may realize. What can we make of their similarities and differenc...

How can sales and marketing work together?  In this episode of the Real Talk Real Results podcast, Jonathan Hallatt and Rita Matuzic explore sales and marketing management, sales and marketing alignment, and how to improve the relationship between sales and marketing. Despite shifts in the B2B sales process (including buyers spending more time engaging with marketing before ever speaking to sales)...

Marketing plays a huge but sometimes misunderstood role in scale and change management.  Given third-party platforms, agencies, contractors, and a wide range of marketing tools (not to mention ads, content, and email), few teams can scale as effectively as marketing can—but only when it’s done right. That’s why we met with Annette Reed to dive deep into the business of scaling organizations and ho...

This episode of the Real Talk Real Results podcast discusses the impact of Field Marketing across the demand funnel including events, ABM, customer engagement, and Partner Marketing.  You’ll gain insight into how to build the right event strategy, structure campaigns for prospects vs customers, and think about customer engagement as your competitive marketing edge.   Rita and Alyse kick off their...

This episode of the Real Talk Real Results podcast demystifies the common misconceptions of Account-Based Marketing (ABM), how to know if ABM would benefit you, and what you need to consider before running your next successful ABM campaign (including attribution).  Don’t miss our host, Rita Matuzic, and our guest, Colby Wren, as they give you the ultimate ABM playbook to see immediate results – in...

In this episode, Ram and Rita discuss the challenges and real problems of how budget is shaping Marketing strategies while dealing with layoffs. Marketers are asked to do more with less, but Ram is seeing first-hand how Marketers are rising to the occasion to meet their annual goals with less budget. One of the biggest shifts showing significant ROI is ABM. ABM has become a Marketer’s secret weapo...