The Immersive Wire

I believe a key issue is that we are not telling the story of the metaverse clearly or well enough. The lack of direction confuses media reports time and time again, as people spin it into a more negative incarnation. (Unhelpfully, the word “metaverse” primarily comes from dystopian novels). Our lack of clarity hurts outside awareness – and perhaps leads to business hesitancy. One survey found tha...

Is the cynicism for the metaverse justified? It is tempting to say yes, and the wider media landscape would agree. The Wall Street Journal discussed the “meh-taverse” as a transitory trend, while The Times talks about “harsh reality” crashing into it. Funding is falling alongside stock values. We are seeing companies who previously labelled themselves as XR companies slap a metaverse sticker on th...

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In this episode, we explore immersive events (such as VRDays Europe, VR Awards, AWE), and think about what the best approaches are when it comes to running them.  If you like to level up your knowledge on the metaverse, VR and AR, then consider subscribing to the highly-praised Immersive Wire newsletter: www.immersivewire.com

Marek Polčák is the Co-Founder of VRgineers. We explore what it takes to build a VR company, and how it has grown over time. 

Charlotte Mikkelborg is a British director and producer who become known for her work directing gripping character-driven film and virtual reality. Charlotte Mikkelborg explores immersive filmmaking, including techniques and the use of senses. The filmmaker explores her process from making a new film to driving interest in her productions.

Asha Easton works at Immerse UK. She has run workshops with the XR Diversity Initiative in London to up-skill underrepresented groups in media and technology, and has spoken on panels internationally. Her focus at KTN is to expand the ImmerseUK community and grow the immersive tech ecosystem around the country.

Nick Witsel is a Games Designer at Vertigo Games. We discuss the building process of a video game; what aspects to consider, how it is different from console gaming, and the insights that come from working in the area for some time. 

Randa Dibaje is a VR/AR developer at PwC, having recently entered the industry. We explored the thoughts of an early entrant, including where areas may grow in the future. 

Helen is a Multi-disciplined Creative Director, specialising in the dynamic intersection where technology, humans and music meet. At Solarflare Studio she works with brands, artists and non-profit organisations to help them harness the connective powers of frontier technologies, to tell their stories in new divergent ways.

Dan Page of Opposable Group is Creative Director at Bristol VR Lab, a coworking space in England for startups working in XR and surrounding industries. Prior to running the lab he ran VR World Congress, a three day conference and expo that took place in Bristol with 1000+ delegates. He's been working in VR for six years and is regularly called upon as a commentator and consultant in the...

Aaron Ralby is a language and memory training specialist and entrepreneur. He is currently developing Munx VR, a Virtual Reality platform for building memory palaces. We explore how memory palaces can be built in VR, and explore what benefits they bring to learners. 

Daniel Dyboski-Bryant and Lorelle VanFossen are both part of Educators of VR, and collaborate closely to build expansive and innovative worlds were people can socialise and group together.  Daniel Dyboski-Bryant co-founded Educators in VR with Lorelle VanFossen, an open global, cross-platform network of learners, teachers, trainers, and researchers meeting, learning and collaborating in and w...

James started his career in digital marketing and innovation over 20 years ago, he has spent the last 5 years developing enterprise VR solutions for companies including Major League Baseball, Shell, GE and DHL. Currently as Chief Marketing Officer at Immerse he is working across industry sectors to help drive the adoption of enterprise VR training. In this episode, we explore how to market VR ente...

Ed is the CEO and co-founder of Curiscope, a Brighton based startup pioneering the use of virtual and augmented reality to inspire kids. In the episode, we explore how AR is a great way to educate children, and how the Brighton community flourished. 

Sam Watts has been driving adoption of immersive technologies within enterprise and entertainment at Make Real for over 5 years, enabling businesses and customers to understand and validate use cases for implementation of Virtual and Augmented Reality devices and content. From EDF Energy to Vodafone, Oculus and Sony, Sam has seen over 75 immersive applications deployed at scale, in offices, studio...

Sarah Ticho is the Founder of Hatsumi, who has also worked as a producer, researcher and curator specialising in arts, health and immersive technology. We talked about the benefits of VR in healthcare, particularly when it comes to dulling pain. How can immersive tech help save lives? 

Aki Järvinen is a Senior Experience Researcher, Immersive at Digital Catapult. He helps UK businesses adopt AR and VR, and push their boundaries at the company through design and research.

Nicola Rosa is the Global Head of Immersive Learning at Accenture. Nicola is currently part of the Accenture Digital UKI, where he is the Go-To Market Lead for XR (AR, VR, and MR). We discussed the growth of gaming brands during the pandemic, and the sense of immersion that technology brings to experiences. We explore the role of digital twins and how it will impact all areas of immersive tech, fr...

Kazimir Bielecki and Lennie Varvarides are from DYSPLA, a neurodivergent, Tottenham based studio lead by the award-winning disabled artists. Supported by the Arts Council England, DYSPLA produces the work of neurodivergent storymakers.

Jonny Keeley is a photographer and filmmaker working in the immersive industry for "Shared VR" company Igloo Vision. When he isn't doing that he's either out shooting Landscapes as @ItsJonnyKeeley on Instagram or touring with his band Fight The Bear. Jonny covers his love of immersive, and which experiences he goes for.

Leo Gebbie is a Wearables and Extended Reality Analyst at CCS Insight, joining the company over a year ago to track all that is happening across both industries. Leo explores his current smartwatches, some of his favourite immersive events he attended, and his Animal Crossing island.

Summary of what's happening in the immersive industry (VR, AR, and MR), hosted by Tom Ffiske from Virtual Perceptions.

The Immersive Wire Interview profiles the people behind the industry. The podcast focuses less on the company they represent, and more on the people working in the background. What makes them tick? What are they passionate about? How has their personal life been impacted by their work?  On the first episode of The Immersive Wire is Or Lev-Cohen, a final-year Industrial Design student from Tel...

Summary of what's happening in the immersive industry (VR, AR, and MR), hosted by Tom Ffiske from Virtual Perceptions.