Marianne Gobeil
The Illumify Game Changer
The Illumify Game Changer podcast takes you on the leader’s journey. It’s hosted by Marianne Gobeil, Founder and CEO of Illumify Inc., an internationally award-winning expert on expressing high impact leadership who has over 25 years of experience working with C-suite executives and other leaders around the world. In this podcast, you accompany one person, Jonathan Hill, as he answers each of the 57 questions essential to illuminating a meaningful change and being able to ignite it. This is your front row seat to his journey from, in his own words, “not a leader” to a leader with a big vision....
Author
Marianne Gobeil
Category
Podcast website
Latest episode
Jul 10, 2026
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Episodes
Minisode 1:45 – “This is critical to engaging and aligning a collective.” – The Leader’s Strategic Messaging 03.04.2026 2:45
A leader’s meaningful change doesn’t ignite all by itself. It takes a collective of people thinking and acting consistently and congruently in the ways that realize it. This Illumify Game Changer minisode reveals how to ensure they hear and remember what is most essential to their common awareness of the leader’s change so that they ultimately act in alignment to help fulfil it. Listen to the full...
45. The leader’s three essentials 31.03.2026 56:12
A leader can’t point to a vision of change and tell people, “That’s what it is.” There’s nothing to point to as it doesn’t yet exist. Instead, leaders need to find the words that capture it in the way that helps others begin to see it. In this episode, Jonathan is challenged with identifying the three essential things that people need to know about his vision so he can begin to build their awarene...
44. The Leader’s Headline for Change 31.03.2026 34:58
A leader’s ability to convince others to help ignite a change means first being able to get their attention. And that’s no mean feat given all of the noise competing for our attention today. In this episode of The Illumify Game Changer Podcast, Jonathan is tasked with creating a headline that would cut through that noise enough to pique some initial interest. 01:10 Amplify Question 37: If you coul...
Minisode 1:44 – “It gives a hint of the possibility.” – The Leader’s Headline 27.03.2026 2:21
Given how vast a vision of change can be, why would you even try to express it in just a headline? Well, there are a lot of reasons. It challenges you as a leader to find the essence of your vision. To distil it, and all its complexity, into just a few words. And for the audience, whether listening or reading, it makes it clear and succinct. You could do that, of course, without having to create a...
Minisode 1:43 – “This is who we are. This is what we can be” – The Leader’s Declaration 20.03.2026 3:29
We hear leadership in particular ways. One is through the use of a linguistic construct called a “declaration”. There are different kinds of declarations, but the one most significant to leaders is a vision. In this minisode, Marianne explains how Jonathan’s vision is not just one declaration but actually a collection of them. Listen to the full episode here: https://illumifygamechanger.com/episod...
43. The leader’s vision has to matter 17.03.2026 1:22:28
Given that a leader’s vision is of the future and doesn’t yet exist, there’s no concrete evidence of what it is. It’s essential, therefore, to be able to describe it using the exact words that make it meaningful enough to others so they’ll listen and respond. That’s the very challenge Jonathan, a professional speech writer, faces in this next Illumify Game Changer question. 01:08 Reference Cards:...
Minisode 1:42: – “The moment they hear the vision, it has changed.” – The Leader’s Vision Comes to Life 13.03.2026 3:59
Your vision of meaningful change may start as just a glimmer of what could be. The more you tend it, reflect on it, and put words to it, as Jonathan has done in this leader’s journey, the more vivid and compelling it becomes to you. You may be determined to express it, and preserve it, just as you see it. But as this minisode reveals, your vision will change the very moment you share it. Listen to...
42. Will others get the leader’s vision of change? 10.03.2026 1:03:34
One of the leader’s biggest challenges is to be able to express their vision of change in a way that other people “get it” enough to begin to see its significance for them. If not, they simply won’t act, and the leader’s vision of change won’t be realized. Jonathan already knows how important language is. In answering this next Amplify question, he sees that the words he would use could actually t...
Minisode 1:41 – “When you speak, you must be able to address and resolve their concerns in real time.” – The Leader Speaks To Their Concerns 06.03.2026 3:44
Even the most positive change provokes concerns. As this minisode of The Illumify Game Changer reveals, when leaders share their vision of meaningful change, they must be able to anticipate and resolve the concerns of those who could help them realize it. Otherwise even the most meaningful change will die on the vine. Listen to the full episode here: https://illumifygamechanger.com/episodes/41-the...
41. The leader speaks to their concerns 03.03.2026 1:17:11
There are no half-measures when it comes to expressing your leadership. Knowing what concerns others may have about your vision is one thing; addressing them is quite another. In this episode of The Illumify Game Changer, the leader is asked to find the words to resolve those very concerns. 01:00 Reference Cards: Illumify Definition and Guidelines 08:25 Amplify Card 34: What can you say to resolve...
Minisode 1:40 – “They’ll tune out.” – How leaders can ensure they’re heard. 27.02.2026 4:17
As a leader, every time you speak, you have an opportunity to advance your leadership initiative. But first they have to hear you, and you can’t assume they’re even listening. In this minisode from episode 40, Marianne reveals what you can do to ensure they tune in to your every word. Listen to the full episode here: https://illumifygamechanger.com/episodes/40-why-they-could-tune-out-the-leader-1...
40. Why they could tune out the leader. 24.02.2026 1:08:32
If leaders can’t engage others, they won’t be able to ignite their meaningful change. But don’t be fooled that when you speak, they are even listening. There are a lot of reasons why they may not even hear you. As Jonathan learns in this Illumify Game Changer episode, it’s better to know what those are before you open your mouth to speak. 01:03 Reflecting on the importance of language to leadershi...
Minisode 1:39 – “If they can’t see it, they will not act.”– The Leader Sees What They Cannot 20.02.2026 3:19
One of the primary reasons that meaningful change fails to ignite is because those on whom it depends to be realized just don’t see it the same way as the leader does. In this brief episode from episode 39, Marianne explains that we are each a unique composite and that determines our perspective. Leaders must be able to distinguish between their own perspective and those of others, and bridge the...
39. The Leader Sees What They Don’t 17.02.2026 51:53
Leaders can’t ignite their vision of meaningful change all by themselves, or they would. But others won’t act unless they, too, can see what the leader sees could be, or at least have a glimpse of it. In this Illumify Game Changer episode, Jonathan answers the question that can ultimately determine whether his vision ever gets realized – or not. 01:30 Amplify Card 32: What can’t they see? 02:15 A...
Minisode 1:38 – “Assumptions are based on what was and what is, not to what could be.”– Vision vs Assumptions 13.02.2026 3:35
In this brief excerpt from episode 38, Jonathan discovers the importance of surfacing prevailing assumptions as they can hold others back from seeing the leader’s vision of what could be. And if they can’t see that it is meaningful to them, they will not act to help realize it. Listen to the full episode here: https://illumifygamechanger.com/episodes/38-the-leaders-costly-assumptions Produced by...
38. The Leader’s Costly Assumptions 10.02.2026 50:26
Leaders have to be heard before they can expect anyone to respond to their change initiative. But there are a lot of impediments to people’s ability to hear what is actually being said. As this episode reveals, one of the biggest is our assumptions. They’re countless in number, and exist both individually and collectively. Just speaking of the new can be enough to trigger them. Thankfully, leaders...
Minisode 1:37 “It’d be a lot easier if they were all similar.” – Leading The Diverse 06.02.2026 3:01
To ignite change, leaders need to engage, align and mobilize a collective. But what if that collective is made up of individuals who have little or nothing in common? That’s just what Jonathan ponders in this minisode from Episode 37. Listen to the full episode here: https://illumifygamechanger.com/episodes/37-the-leader-surfaces-beliefs Produced by NOVA
37. The Leader Surfaces Beliefs 03.02.2026 1:32:48
When a leader’s vision comes up against beliefs, the beliefs win every time because we only act in accordance with our beliefs. In this episode, Jonathan searches for the beliefs held by those who could help ignite his vision. In the process, he surfaces three essential beliefs that underpin his vision. We also speak about the terrifying nature of truth, and the power of wonder to elevate and repa...
Minisode 1:36 – “You’ve hit on the very reason most significant change fails to ignite.” -- The Leader’s Greatest Risk. 30.01.2026 1:56
Leaders risk failure from the first moment they speak to others about their meaningful change -- unless they ensure they do what this minisode from Episode 36 reveals. Listen to the full episode here: 36. The Leader Contemplates Feeling Produced by NOVA
36. The Leader Contemplates Feeling 27.01.2026 45:08
Your vision as a leader has to matter to others in order for them to be willing to help you realize it. In this episode, Jonathan looks at whether those in his inner circle even feel that there’s a need for change. It’s very easy to assume they do, and then be disappointed when they don’t act. As he discovers, even when others lament what is, you may be the only one who can see what could be. And...
Minisode 1:35 – “Leaders have to identify the right conversation and manage it impeccably.” – The Leader’s Call To Action 23.01.2026 4:27
Action is essential to leadership; otherwise things stay exactly the same and change fails to ignite. In this brief excerpt from Episode 35, Marianne reveals how action is essential to the leader’s conversation. Listen to the full episode here: 35. The Leader Reflects on The Difference Produced by NOVA
35. The Leader Reflects on The Difference 20.01.2026 45:40
Action is essential to leadership. Otherwise, nothing will change. In this episode, Jonathan reflects on what emerged for him in answering the previous question, “What difference would it make to them?” He confronts the shame over his own inaction so far; questions whether it’s even possible to have a vision that serves both others and himself; discerns the difference between private and public; a...
Minisode 1:34 - “My vision is a new way of seeing the world.” – The Leader’s Vision 16.01.2026 2:24
A leader’s vision isn’t meant to tell people what to do. It’s not a prescription, as Jonathan says in this brief excerpt from Episode 34. It’s a new spirit – one with an energy that sparks and ignites. Listen to the full episode here: 34. The Leader’s Difference Produced by NOVA
34. The Leader’s Difference 16.01.2026 48:43
Leaders are driven by their vision of meaningful change. But their vision won’t be realized unless those who can help ignite it see the value of that change. What actual difference will it make to them and their lives? In this episode, Jonathan reveals that his vision gives us what is essential to our very core. 01:15 Amplify Card 28: What difference would it make to them? 03:44 That first moment...
Minisode 1:33 – “Our need to be part of something much bigger than ourselves.” – The Leader’s Service 09.01.2026 2:24
Do we have a compelling need to contribute? In this brief excerpt from Episode 33, we discuss what could be a leader’s very purpose. Listen to the full episode here: [Link] Produced by NOVA
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