The iGaming Experience

Host Sam Bhatti records from Zebra Studios in Tivat, Montenegro and gives a beginner overview of casino games on an iGaming platform: slots, table games (blackjack, roulette, baccarat), live casino, specialty/instant-win and crash games (including Aviator and Plinko), and poker. He explains player motivations behind different game types, slot pacing and volatility, live casino’s streamed dealers a...

Prompted by Tim Heath’s (Yolo Group) LinkedIn post arguing iGaming may no longer need many developers, host Sam Bhatti and Strahinja Radman discuss AI’s impact on iGaming development and tech development in general. Radman frames AI as the next abstraction layer in software evolution, explaining LLMs as pattern-recognition systems that generate token-by-token output and often make incorrect assump...

This episode is all about iGaming careers.  Broadcasting from Zebra Studios in Podgorica, Montenegro, Sam provides insights into the non-linear career paths typical in the industry, emphasizing the importance of adaptability, context, and transferable skills over traditional credentials.  00:00 Introduction to iGaming Careers 01:34 Navigating Uncertainty in iGaming 02:41 Diverse Entry Paths into i...

In this episode of 'The iGaming Experience,' host Sam Bhatti sits down with his business partner, Strahinja Radman, to explore the critical topic of integrations in the iGaming industry. Sam and Strahinja provide a comprehensive breakdown of what integrations involve. They delve into specific examples like sportsbook and casino integrations, explaining key components such as APIs, webhooks, and SD...

In this episode of The iGaming Experience, host Sam Bhatti discusses the emerging trends of sweepstakes casinos and prediction markets, particularly in the United States. Broadcasting from Zebra Studios in Podgorica, Montenegro, Sam explains what these platforms are, why they exist, and how they differ from traditional iGaming sites. Sam also touches on the regulatory challenges these platforms fa...

In this episode of The iGaming Experience, host Sam Bhatti broadcasts live from ICE 2026 in Barcelona, joined by his colleague Josip Brajkovic. They discuss trends and observations from the event, focusing on the importance of player acquisition and retention, the challenges faced by sportsbooks, and the growing significance of prediction markets. Josip shares his extensive background in the indus...

The episode breaks down the significance of attending iGaming conferences, especially for newcomers to the industry. Drawing from his own experiences, host Sam Bhatti emphasizes the power of simply showing up, building familiarity, and forming relationships. He provides insights into large events like ICE and SBC summits, as well as more intimate, focused gatherings. Sam also offers practical advi...

Host Sam Bhatti shares how he learn’s about the iGaming industry, discussing valuable resources including podcasts, newsletters, online communities, and networking strategies. Sam highlights key podcasts like Next.io and iGaming Daily, provides insights on top newsletters such as those from IGB, and explains the importance of LinkedIn for networking. He also offers practical advice on how to reach...

Diving into one of the critical components of an iGaming brand: the bonus engine. Broadcasting from Zebra Studios in Podgorica, Montenegro, Sam explains why effective bonus engines are crucial for player acquisition, retention, and maximizing lifetime value. He covers the key aspects of a bonus engine, including triggers, conditions, rewards, restrictions, segmentation, and settlement logic. Sam a...

In this episode of The iGaming Experience, host Sam Bhatti broadcasts from Zebra Studios in Podgorica, Montenegro, to provide newcomers and even seasoned professionals with a comprehensive roadmap for their first 90 days in the iGaming industry. Bhatti elaborates on essential practices to transition from feeling overwhelmed to thriving in the sector by focusing on understanding the business struct...

In this episode of The iGaming Experience, host Sam Bhatti, broadcasting from Zebra Studios in Podgorica, Montenegro, delves into the essential components of successful iGaming operations: acquisition and retention. Sam explains the intricacies of obtaining new players and keeping them engaged, emphasizing that these two facets must work in harmony. He covers methods such as paid ads, SEO, influen...

Understanding the Flow of Money in iGaming In this episode of The iGaming Experience, host Sam Bhatti explains the intricate flow of money within the online sportsbook and casino industry, from player deposits to bet placements, and how operators earn revenue. Sam delves into the roles of payment providers, operator wallets, game providers, and the challenges faced with withdrawals and fraud preve...

In this episode of 'The iGaming Experience,' host Sam Bhatti, recording from Zebra Studios in Podgorica, Montenegro, delves into effective strategies for navigating meetings in the fast-paced iGaming industry.  Sam provides actionable advice on how to prepare for meetings, contribute meaningfully, and avoid common pitfalls. He emphasizes the unique cross-functional nature of iGaming meetings, the...

In this episode of The iGaming Experience, host Sam Bhatti discusses the pervasive issue of imposter syndrome within the iGaming industry. Broadcasting from Zebra Studios in Podgorica, Montenegro, Sam explains why feelings of inadequacy and self-doubt are more pronounced in this field. He breaks down the various complex facets of iGaming, from product development to compliance, underscoring that n...

In this episode of 'The iGaming Experience,' host Sam Bhatti delves into effective marketing strategies for iGaming brands, focusing on player acquisition and retention. Broadcasting from Zebra Studios in Podgorica, Montenegro, Sam outlines the challenges and unique aspects of iGaming marketing, such as strict regulations and competition with large-budget brands. Key marketing channels discussed i...

In this episode of The iGaming Experience, host Sam Bhatti discusses the stark contrasts between launching an iGaming brand and an e-commerce store. Broadcasting from Zebra Studios in Podgorica, Montenegro, Sam dives into the complexities of the iGaming industry, addressing misconceptions from the tech and marketing world. He explains the critical differences in business models, the importance of...

In this episode of 'The iGaming Experience,' host Sam Bhatti broadcasts from Zebra Studios in Podgorica, Montenegro, to provide an in-depth exploration of sportsbooks.   Sam breaks down what sportsbooks are, how they function, key components such as the front end, odds feed, and trading desk, and essential features like pre-match and live betting, bet slip functionality, and cashout options. He al...

Unveiling AI's Game-Changing Role in iGaming In this episode of The iGaming Experience, hosted by Sam Bhatti from Zebra Studios in Podgorica, Montenegro, dive into the profound impact of artificial intelligence (AI) on the iGaming industry. Sam demystifies AI, explaining its operational function and current applications in personalized marketing, fraud detection, responsible gaming, and customer s...

In this episode of the iGaming Experience, Sam Bhatti explains the basics of blockchain and cryptocurrency within the iGaming industry. He discusses how the blockchain functions as a ledger for recording transactions, the role of cryptocurrencies as tokens that facilitate these transactions, and how these elements are implemented in iGaming. Sam covers key aspects such as how to deposit, play, and...

In this episode of The iGaming Experience, host Sam Bhatti delves into the essential role of managed services in the iGaming industry. Aimed at operators, founders, and dreamers looking to break into or scale within the iGaming world, the episode highlights how managed services can streamline operations, save time, and prevent burnout. Sam uses an analogy of running a restaurant to illustrate the...

In this episode of The iGaming Experience, Sam Bhatti discusses the differences between white label and turnkey solutions in the iGaming industry. Broadcasting from Zebra Studios in Montenegro, Sam explains that white label solutions provide a fully functioning platform managed by the tech provider, allowing operators to focus on branding and marketing. On the other hand, turnkey solutions involve...

In this solo episode of the iGaming Experience, host Sam Bhatti broadcasts from Podgorica, Montenegro, diving into the fundamental concepts and terminology of the iGaming industry for newcomers and outsiders. He highlights key industry terms such as GGR (Gross Gaming Revenue), NGR (Net Gaming Revenue), RTP (Return to Player), betting turnover, LTV (Lifetime Value), CAC (Customer Acquisition Cost),...

In this episode of 'The iGaming Experience,' host Sam Bhatti sits down with Stefanos Karakidis, Head of Business Development at Betby, to discuss his extensive 15-year journey in the iGaming industry. Broadcasting from Zebra Studios in Podgorica, Montenegro, they dive into the intricacies of sportsbooks, the evolution of trading, and the unique features that set Betby apart from its competitors. T...

Join host Sam Bhatti in this dynamic episode of the iGaming Experience podcast, broadcasting from the Zebra Studios in Podgorica, Montenegro. Episode three features a special guest, Artyom Matavosyan from EveryMatrix and PartnerMatrix, who shares his invaluable insights into the iGaming industry's networking secrets and growth opportunities. Discover how summits and personal connections can be piv...

Join host Sam Bhatti at the Zebra Studios in Podgorica, Montenegro, for Episode Two of the iGaming Experience. This episode offers a comprehensive overview of the intricate technology behind iGaming platforms, focusing on online sportsbooks and casinos. Discover the key components that make up a platform, including front end and back end systems, essential integrations like sportsbooks, casinos, p...