The IAB UK Podcast

With the majority of the digital ad industry decamped to their studies - makeshift or otherwise - how are we all adapting to a new 9-5? And, from Zoom Zumba to Slack contests, what does the WFH routine consist of?  James Chandler sat down with Digiday’s Senior Correspondent Lara O’Reilly to discuss how companies are coming up with innovative ways to engage and motivate their staff remotely. P...

As the digital ad industry navigates the COVID-19 outbreak and establishes a new WFH routine, we’re taking a break from our usual podcast format to bring you shorter, more regular episodes for the next few months. Coming to you from his makeshift recording setup in Berkshire, James Chandler will be getting news, views and advice from across our sector, starting with IAB UK’s CEO Jon Mew.  Jon...

Where can you get expert insight on content verification practices, the biggest industry news from the past week and a quickfire Q&A with Reach’s Piers North? Look no further.  In this week’s episode of the podcast, we sit down with GSK’s EMEA Senior Media Director Jerry Daykin and Katie Grosvenor, Head of Sales for Northern Europe at Integral Ad Science, to talk safety, suitability and h...

Does the Digital Skills Gap really exist? How can you avoid being a #clickhead? And just what do Paul Gubbins and Hugh Grant have in common? Some big questions on the IAB UK podcast this week and a host of wonderful guests to answer them.  Following the launch of our  Digital Skills Gap  research with Middlesex University, we’re joined by MG OMD’s Kat Bozicevich and - from our new c...

They say good things come in threes and they’re obviously right – season three of the IAB podcast kicks off with three fabulous guests in the form of futurist Tracey Follows, IAB UK chairman Richard Eyre and Buzzfeed’s Head of Buzz Remee Patel (who possibly has the best job title in existence). From space travel to the tech due a comeback, Tracey chats to host James Chandler about what digital inn...

Season 2 Episode 10: Emerging Digital   The IAB’s Head of Marketing Tom Stevens takes the reins in the final episode of season 2, with a roundtable looking in more detail at two areas of emerging digital: emotional targeting and camera marketing. Unruly’s Becky Waring and Snap’s Ed Couchman help us understand these two areas in more detail and what to expect in future. Charlie Glynn from Hava...

“Know more than the next person.” So said Alex Jenkins, Editorial Director of Contagious at IAB UK’s Engage on Wednesday 5 June. And if you missed it, there’s no better way to know more about what happened there than the next person than by listening to this special episode of the IAB Podcast. Recorded on-site at the Barbican, host James Chandler, CMO at IAB UK, catches up with speakers from the d...

Since Coca Cola used Santa Claus to help sell Coke in the 1920s, advertisers have looked to trusted and influential faces to promote their products. 100 years on, influencer marketing looks very different and seeing #spon on more and more posts and platforms can be confusing. Luckily for us, we’ve got Olly Lewis, MD at THE FIFTH and Alice Audley, Founder and CEO of Blogosphere on this episode to h...

Tick, tock, tick, tock. There are just twenty short days until over 1,000 of media and adland’s finest minds gather at the Barbican for IAB UK’s annual event, Engage and in this episode James speaks to one of the speakers, Natalie Bell. The Managing Director of MG OMD gives us a sneak peek into the talk she’ll be giving on stage, “Advertising to four year-olds”.   With more chat about the top...

In episode 6, George Bettany, Founder of Sanctus and Eva Grimmett, Group Chief Strategy Officer at Havas join the IAB’s James Chandler to talk mental health. In this frank and open conversation, George and Eva talk about their own struggles with mental health issues and the incredible work both have done to open up the conversation around mental health, especially in the workplace. Jon Hatfield, H...

“In diversity there is beauty and there is strength”, said Maya Angelou. Building a strong, sustainable and – frankly – beautiful digital advertising industry is a priority for the IAB, and in this episode we focus on Diversity, Equality and Inclusion. James is joined by Sarah Barnes, People & Culture Director at Bauer, and Rak Patel, Head of Sales at Spotify for the roundtable, while the IAB’...

Ad tech, advertisers, agencies, lend us your ears for Episode Four, as host James Chandler turns his attention to all things aural. Global’s Guy Jones and Acast’s Chris Wistow join our roundtable to talk all things audio, while sound connoisseur Sam Crowther gives us a whirlwind explanation of Sonic Branding in  Two Minutes On . We can confirm that no blue hedgehogs were hurt in the making of...

Order! There may be mayhem in the Houses of Parliament, and at the time of writing we do not know exactly when Britain will leave the EU, but this Brexit episode of the IAB UK podcast will be sure to bring a bit of calm into your lives. We should probably clarify this was recorded on 18 March and frankly by the time you listen, anything could have happened.   We couldn’t bring ourse...

To quote Jimmy Cliff, “I can see clearly now, Episode 2 of the IAB podcast is here”. Yes, we’re tackling a big issue in digital advertising: transparency. Where is your money going when you buy ads online, and who is adding the most value? There’s plenty being done by the IAB to tackle it, but this episode gets the view of Rowly Bourne from Rezonence and Lauren Dick from MailMetroMedia to hear why...

The IAB UK Podcast returns for 2019 and the only difficult thing about this ‘difficult second album’ will be getting your head around econometrics. In this first episode of Season 2, host James Chandler from the IAB tackles all things Measurement, chatting to Lolly Mason of Celtra and the IAB’s Hannah Bewley about our new Measurement Toolkit and the need to move on from click-through rates. Mindsh...

In this special one-off episode we bring to you the best of Nonference – hot off the press. Hear from the quiz masters at BuzzFeed on how they tackled running a session at Nonference, getting punters to make their own quizzes on crucial topics like ‘what type of garlic bread are you?’ for their different media brands.  We caught up with Kathleen Moroney of Red Apple Creative and Jamie Morton...

Explore all the sounds of Nonference in true binaural style in this special one off episode produced in partnership with Acast. Hear interviews with Jamie Morton of My Dad Wrote A Porno fame, Spotify, RYOT Studio, Voxly, dunnhumby Media, Mindshare and many more of the session hosts and attendees from our first ever Nonference at London’s Tobacco Dock. If it’s voice assistant fantasies, liquid nitr...

In this special one-off episode, we look back on the best bits from Engage 2018 while they’re still fresh in our memory. Christie & Jon sit down with James to reveal who impressed them the most on the Barbican stage and share their takeaways from another stellar IAB Engage. We also hear from a selection of speakers from the day including Polly Curtis, Tom Goodwin, Simon Gosling, Fleur de Force...

In the final episode of Series One, we hark back to the best bits from Engages in years past with IAB UK BFF’s Amy Kean from Starcom and News UK’s Milton Elias. We reminisce about the inaugural Engage in 2005 with Bill Gates and discover something new about our CEO Jon Mew’s Mobile Engage event feedback scores. Our ad tech supremo Tina Lakhani gives a two minute explainer on RTB 3.0 whilst Sophia...

Hear a selection from our stellar line up of speakers that included rentalcars.com, Global’s DAX and the brilliant Tracey Follows. Plus we chat about the incredible power of voice, how DOOH is being weaved into the fabric of Manchester City Centre and how Dr Peter Day of Quantcast reached legend status on the day. Tw: @iabuk Insta: @iabuk podcast@iabuk.com -- Refresh your memory on who talked abou...

This week GroupM’s Bethan Crockett and Justin Taylor from Teads join our roundtable to debate whether digital advertising can ever be 100% brand safe. We cover the yeses, nos & maybes and get into the specifics on what can be done to make sure brands make informed choices about where their ads appear online.

 Unruly’s programmatic supremo Paul Gubbins fully dissects header bidding before serving...

In Episode 7, Rak Patel from Spotify & Clear Channel’s Cadi Jones join us to talk about the new spaces in which digital innovation is thriving. We talk data vs. creativity, what’s currently being over-hyped and some predictions for the future.

 Jon Markwell from our Industry Initiatives team sums up Blockchain in just two minutes whilst our measurement supremo Hannah and CEO Jon drop in to talk (...

This week we’re joined by Creative Equals Advisory Board members Pip Jamieson (Founder of The Dots) and Cheyney Robinson to discuss how diverse digital advertising actually is. We get into their own stories, stats and ambitions for making diverse teams and diverse thinking a bigger priority for the industry.

 Our very own public policy maestro Christie Dennehy-Neil sums up the Digital Charter in...

In episode 5, we change up the format and hand the mic over to some of the industry’s leading lights who were in attendance at the IAB’s third annual Leadership Summit in February. Hear from a glittering line up of speakers and attendees that include Uncommon’s Lucy Jameson, Andy Sandoz from Deloitte Digital and Natalie Bell from MG OMD. Plus Nigel Gilbert from AppNexus talks collaboration and Twi...

In episode four, L.A. Ronayne from Stink Studios and Art Tindsley from RYOT join us to talk creativity and debate whether or not digital advertising has overdosed on the science and forgotten about the art. Adland legend and CAP Chairman James Best gives us a specially extended ‘two minute’ lowdown on the ASA and CAP code whilst George & Amanda from the IAB drop in to talk Keith Weed, Adspend and...