The HubHeroes Podcast

Months ago, when we were first brainstorming topics for what would become the HubHeroes Podcast , Max threw out a term he was really excited about that made me go, "Wait a minute, what did you just say?" (But in a good way!) Inbound physics ! ⚛️ What the heck does inbound physics mean? I'm glad you asked, because that's exactly what we're digging into, in this very special episode of HubHeroes. ...

Months ago, when we were first brainstorming topics for what would become the HubHeroes Podcast , Max threw out a term he was really excited about that made me go, "Wait a minute, what did you just say?" (But in a good way!)  Inbound physics ! ⚛️ What the heck does inbound physics mean? I'm glad you asked, because that's exactly what we're digging into, in this very special episode of HubHeroes. ...

  I am so excited about this week's episode topic — the absolute mission-critical necessity of creating content like a human , because the days of being able to phone it in with sterilized, corporate robot speak are long gone, my friends. That's right! You see, back in the day, when inbound was still a fairly fresh concept about 10 years ago, it was much easier to climb to the top of content ROI m...

You see, ever since discovering the Big Orange Sprocket in 2012, HubSpot's annual INBOUND event has played host to some of the most powerful, super impactful memories I've had in my life. A couple cool gals from the Philippines bringing me a gift of an orange ukulele keychain. Another dope guy brought me a prayer charm. And of course, having real-life, intimately human conversations while sitting...

Even though we've had a conversation already on this podcast about HubSpot reporting not too long ago — which you should 100% check out if you haven't already — we're back at it again. This time with special guest, HubSpot Inbound Professor Jorie Munroe , because this topic is so stinkin' important. You see, one of the things that makes HubSpot so freakin' powerful extends far beyond the marketing...

If you want to shine a spotlight on the part of HubSpot that exemplifies the awe-inspiring automation superpowers it can offer you, look no further than HubSpot Workflows in the HubSpot Marketing Hub. For all of their might, however, Workflows may be the most singularly misunderstood tool within the Marketing Hub — or, at the very least, it's the tool that can cause the most anxiety. Stop me if yo...

No, you're not imagining things, HubHeroes universe! This is a third episode dedicated to the awe-inspiring power of the HubSpot Service Hub. We've talked with Eric Brenner about why HubSpot Service Hub is so important , particularly for those of you who are on the fence about investing in the Hub. We've also talked to Christina Garrett about customer delight (the cornerstone of service) , and why...

Hoo boy, do we have a juicy episode for you all this week, because we are talking about one of my absolute favorite parts of HubSpot Marketing Hub — HubSpot campaigns ! And to help us out with this meaty topic, we're joined by Justin Givens, the HubSpot Maximizer at Image In a Box !  What really gets me going about campaigns is how powerful they are, but also how wildly misunderstood they are.  Fo...

Yes, this is the title, and we're sticking to it. Let's boogie, HubSpotters. Now, you might be sitting there, scratching your head, thinking to yourself: "Wait a second — last I checked, it's MAY, and INBOUND isn't until September. Do we really need to be talking about INBOUND this early ?" Yes. Yes, we freakin' do. You see, right now, thousands of HubSpotters scattered around the world (including...

Someone crazy smart once said, "If you can't measure it, you can't manage it." That couldn't be more true in the inbound space, when you're using HubSpot. You see, as all of us are spinning around the HubSpot Flywheel — attracting , engaging , and delighting customers (new and old) along the way — we need to measure how effective our collective marketing , sales , and service efforts are.  Now, we...

Ahhhh, social media. We love it, we hate it, we hate to love it, and we love to hate it. Still, it doesn’t matter if you consider it absolutely essential or a necessary evil — or maybe you’re somewhere in between, but the algorithms totally get you down — social media is an essential component of your inbound strategy .  🔎 Related: 8 mind-blowing social media tools for brands (+ examples) Social...