The How of Business - How to start, run, grow and exit a small business.

Mobile Apps marketing and how to use mobile apps to help grow your small business with Sean Casto. Sean is the founder of PreApps - the premier app marketing agency. Sean also shares his entrepreneurial journey. Sean is the author of "App Secrets" an Amazon best seller. He helps his clients market their apps effectively so that they get found among the thousands of other apps that are released eac...

Bootstrapping (21:08) a small business and his entrepreneurial journey, with Abdo Riani. Abdo is an entrepreneur and founder of StartUpCircle.co - helping connect successful entrepreneurs with new founders to help them develop their business ideas. Abdo shares his personal entrepreneurial journey, and specific tips and advice on how to start a small business and grow through bootstrapping or reinv...

Launching a catering business with DeAndre Wilson. DeAndre is a young entrepreneur and the co-founder of Turn Table - a catering business serving the Evansville, Indiana area. DeAndre and his partner Chef Jeff started developing their business while they were both in college. He shares the need to be emotionally prepared for the challenges of entrepreneurship, and the value of a solid business pla...

Legally protect your small business (7:37) with Scott Reib, an attorney, popular speaker, coach and the author of "5 Proven Strategies to Shatterproof Your Business." Scott shares why he decided to study law, his small business experiences, and growing his practice to his currently leveraged model. He also shares practical tips & advice on how we can legally protect our small business (starting at...

Building a Coffee House and (23:45) Small-Town Business opportunities with Colby Williams, a small business owner and the founder of Parengo Coffee. We chat about launching and building a coffee shop (Parengo) and then we (23:45) discuss the topic of his book "Small Town Big Money", which is about the opportunities which exist in small towns for small business. Colby founded Parengo Coffee in Sike...

Financial Review for your small business. Henry Lopez shares his insights and actionable tips for conducting a Financial Review of your small business. Henry explains the importance of knowing the financial metrics of your small business, and how to review your Profit & Loss Statement for potential issues and trends. Henry Lopez is the host of this episode of The How of Business show – dedicated t...

Building Animoto, developing Culture (12:00) and using Video Marketing (18:00) for your small business, with Jason Hsiao. Jason is an entrepreneur and the co-founder of Animoto - an award-winning online video maker that makes it easy for anyone to create professional-quality marketing videos. Jason shares why and how he left his corporate job to launch Animoto, and continue to explore his passion...

Launching & growing a small business with Kelly Carden, an entrepreneur and the owner and founder of Cryo1one - a provider of cryotherapy services. She shares how she transitioned from a successful corporate marketing career to starting her first small business. From one small location to soon opening her third location, she shares how she has rapidly grown her business. Henry Lopez is the host of...

Goal Setting with Henry Lopez. Henry shares his insights and actionable tips for goal setting, to help you achieve more in the coming year! He explains why goal setting so important and powerful, and how to set S.M.A.R.T. goals that are in alignment with your long-term vision for yourself and your small business. Henry Lopez is a Serial Entrepreneur and Business Coach with over 35 years of diverse...

Tyler's start-up experience with his travel business CooMo Travel. Tyler Moyer is an entrepreneur and the founder and CEO of CooMo Travel - a website that lets you easily plan, book and share a trip.  Tyler is a veteran who served in the US Army and also in the Virginia National Guard. He shares his personal story, and the tremendous challenges he had to overcome with launching his small business....

Business on Purpose (17:45) with Dr. Ken Keis, an entrepreneur, speaker, consultant and author. He shares his interesting journey, from his family farming business to building an international consulting firm. Then we chat about how to conduct our small business with purpose (17:45). Ken's purpose is to help others to Live, Lead and Work On Purpose. Is your small business serving you? Henry Lopez...

Facebook Bots (18:05) for small business owners with Garrett. Kelly is an entrepreneur, developer, designer and marketing strategist. Kelly shares her entrepreneurial journey and then we discuss Facebook Bots (starting at 18:05) and how small business owners can use this tool on Facebook to connect and communicate with customers. Henry Lopez is the host of The How of Business podcast – helping you...

Drop-Ship online business & his entrepreneurial journey with Anton Kraly. Anton is an entrepreneur and eCommerce expert. After his experiences with various small businesses, he now focuses on helping other entrepreneurs start and grow an online commerce business using the drop-ship model - specifically high-ticket drop-shipping. Anton is the founder and CEO of Drop Ship Lifestyle & eCommerce Lifes...

Social Media Marketing basics for small business with Henry Lopez and Adam Kirk. Their conversation includes an introduction to social media marketing. Social Media is here to stay, and it's about building effective relationships, getting feedback, and building your brand. Henry and Adam review the major social media platforms including Facebook, Twitter, Pinterest, LinkedIn, and YouTube. Henry Lo...

Conversational Copy Writing for your small business with Nick Usborne, an expert in copywriting and web writing. He shares his personal story about becoming a copy writer, and how to improve your copy writing skills to make your online content more effective for your small business. When his book, "Net Words", was published in 2002, it was one of the very first to address the new profession of wri...

Search Engine Optimization (SEO) for small business, with Henry Lopez and Adam Kirk.  SEO is all about how to get found online, particularly on Google. Henry and Adam share practical and non-technical tips to help you begin to understand SEO and take immediate action to improve your online search results for your website. Our conversation includes the top 5 things you can do to improve your organi...

Instagram for small business marketing with Viv Conway and Tash Meys, two millennial entrepreneurs and Instagram marketing experts. They share their journey, including starting a business while still in college. We chat about their views as millennial business owners, and how they are helping small business owners use Instagram for marketing. Their current business is Ace The Gram, and they are th...

Targeted cost-effective marketing tactics for small business owners with Louis Gudema. Louis is an entrepreneur, marketing strategist, keynote speaker, and author. He shares his entrepreneurial journey, and then we discuss highlights from his new book, "Bullseye Marketing - How to Grow Your Business Faster." Louis introduces the bullseye approach to marketing - allowing for fast results for small...

Start & grow a Consulting Small Business with Michael Zipursky, an entrepreneur, author and podcaster. He shares his life journey, working with family, and how to start and build a successful consulting business. Michael is the author of 4 different books, and his latest is the Amazon Best Seller "The Elite Consulting Mind". He is also the host his podcast show, "Consulting Success Podcast". Henry...

Marketing funnels that work for small business with Michelle Evans, an entrepreneur, marketing expert and podcaster. She helps her small business clients develop their effective Strategic Marketing Funnels, and in this episode, she breaks this down step by step. Michelle also shares how she transitioned from a highly-paid successful corporate marketing career to starting her own marketing consulti...

Using your Power to lead your small business with Ron Carucci. Ron is an entrepreneur and author. Ron shares his journey to starting his own firm, and how we can become Powerful Leaders and small business owners. To grow our small businesses, we need to leverage and actually use our power in a positive way. We can't surrender our power, particularly in the face of abuse of power. Ron is the author...

Google & Chrome blocking your site? Do you have an SSL Certificate for your small business website? Adam Kirk, an entrepreneur and small business marketing expert. Adam shares his interesting background, what led him to launch his business, and then we chat about SSL Certificates - what are they and why do we need one for our website? If your website is not secured with an SSL Certificate, then Go...

7 factors that drive profits in your small business with Pete Williams, an entrepreneur, adviser, marketer and the author of "Cadence - A Tale of Fast Business Growth". Pete shares his unique entrepreneurial journey - from Australia, to working for an athletic shoe retailer in South Florida, and back to Australia to begin his entrepreneurial career. We then chat about some of the key lessons to he...

From Harvard-educated Management Consultant to Wellness Coaching, Megan Lyons shares her entrepreneurial journey and advice on how to start a small business. Megan is an entrepreneur, coach, speaker, author and the founder of The Lyons' Share Wellness. She shares her career experiences, from her Harvard and Northwestern education to a successful corporate management career. She left her corporate...

2018 Tax Update for Small Business owners with business tax expert Diane Gardner. Diane is a Certified Tax Coach and an expert at helping small business owners take full advantage of the tax laws. She shares specific examples of how the recent changes to the tax law will impact your small business this year. Diane is the best-selling author of "Stand Apart: The World's Leading Experts Reveal Their...