The How of Business - How to start, run, grow and exit a small business.

Attracting great employees with Employment Branding and Culture Marketing (17:45) with Ryan Naylor. Ryan is an entrepreneur and the founder of VIVA HR. They provide a platform to help businesses recruit more efficiently by telling the right hiring story. Ryan is also a popular speaker and has made numerous television appearances sharing his expertise on Human Resources. You may have also seen him...

Overcoming Fear (21:00) to start and grow your small business, with Ruth Soukup - author of "Do It Scared: Finding the Courage to Face Your Fears, Overcome Obstacles, and Create a Life You Love". She shares her entrepreneur story, including working in her father's business, and then becoming a successful blogger, bestselling author and small business owner. She found that she was always "doing it...

From corporate job to launching their first small business, Lauren Clowdus shares the story of how she and her husband started a restaurant franchise business. Lauren explains how they selected the franchise, the challenges they have faced - including working with her spouse - and their plans for growth. She also shares the challenges they have experienced with hiring and retaining employees, and...

Launching & growing a business with Mike McDerment, the Co-Founder and CEO of FreshBooks, the world's #1 cloud accounting software for self-employed professionals and small business owners. Mike shares inspirational stories from his early days as a business owner, and how he launched and grew FreshBooks (19:17) while living in his parent's basement! Mike is an insightful and thoughtful entrepreneu...

Real Estate Business with Greg Dickerson, a serial entrepreneur, real estate investor and developer. From residential handyman services, to larger development projects and joint ventures, Greg shares his experiences from a 20+ year career in real estate. He also shares his early life experiences after serving in the Navy. Greg currently offers coaching and consulting services for other real estate...

Dre's entrepreneurial journey and how to achieve success in small business and life by Working On Your Game. Dre Baldwin, author of "Work On Your Game: Using The Pro Athlete Mindset To Dominate In Sports, Business and Life" is our guest. Dre is a former professional basketball player, a successful small business owner, speaker, podcaster and the author of 22 books! He shares his journey, from prof...

Buying & Selling an Online Business (21:48) with Mark Daoust, the founder and owner of Quiet Light Brokerage. She shares stories from his entrepreneurial journey, and his philosophies on how to run and grow a small business. Then we get into the topic of Buying and Selling an Online Business (starting at 21:48), including what makes for a successful online business and how to make sure it can be s...

Facebook advertisement essentials for small business owners, with Henry Lopez and Adam Kirk. Before spending lots of money advertising on Facebook, Henry and Adam share five things to consider to get the best results. The five things to consider are: 1) Who is your target customer or avatar? 2) Understand Cold, Warm and Hot traffic or audiences, 3) Use Lead Magnets, 4) Start small, test and measur...

Landing Government Contracts and the benefits of MWBE certification for small businesses with Jean Kristensen.  Jean is a small business and MWBE (Minority and Women-owned Business Enterprise) growth specialist, executive coach, and trainer.  She shares her early experiences, including working in her parent's business, and how and why she developed her expertise and focus on government contracts....

Small Wins in life and small business, with Fadi Malouf. Fadi is a master trainer, life coach, international professional athlete, speaker, author, and small business consultant. He shares his entrepreneurial journey, how he built his first business, his recent pivot in his business, and how the "small wins" approach (30:48) to health and fitness translates to effectively starting and managing a s...

B2B Sales skills (14:23) for entrepreneurs and small business owners, with Andy Paul. Andy Paul is an author, speaker, sales acceleration strategist, podcaster and a highly experienced sales professional. Paul shares his interesting journey, from a History degree to a successful sales career. He also shares his insights and tips, and his BALD (Be Human, Ask Good Questions, Listen and Deliver) meth...

Making Decisions and Accepting Personal Mistakes - two responsibilities small business owners must embrace, with Henry Lopez. Henry shares his thoughts and advice on two of the most important responsibilities small business owners and entrepreneurs must accept and embrace. As a successful small business owner, you will be the person responsible for making all of the big decision. Making mistakes c...

Couples in business - how to own a small business with your spouse or partner, with Dr. Ellyn Bader and Dr. Peter Pearson. Working in business with your spouse or partner can be challenging, and sometimes detrimental to your relationship, or it can be joyful and productive. Ellyn and Pete share stories from their vast experience in helping couples. They are the founder of The Couples Institute whe...

Remote-First small business (26:19) with Liam Marting, a serial entrepreneur, speaker, writer and co-founder of TimeDoctor, Staff.com and RunningRemote. We begin the conversation with Liam sharing his entrepreneurial journey, how he launched his first small business, and his insights on building and growing a remote-first business. Henry Lopez is a serial entrepreneur, small business coach, and th...

Business Systems – developing, implementing and executing on the systems we need to run and grow our small businesses. If you are an existing small business owner, then this episode will help you assess where you are and what you need to improve. If you are planning to start your first business, then this episode will help to prepare you for building your business the right way from the start. Sys...

Logo Design for small business (16:38) with Meg and Josiah Mothershed, the co-founders of Mothershed Design Company. They share their entrepreneurial journey, from working for someone else to launching their own small design firm, and practical tips & advice for designing a logo and other branding insights for small business owners (starting at 16:38). Meg and Josiah recommend that you consider si...

Personal and Small Business Credit with Gerri Detweiler. Gerri is an author and expert on the topic of credit, and currently serves as the Education Director for Nav. She shares tips & advice on how to build or correct your personal and business credit. We also discuss how to manage and leverage debt and how to manage cash flow in our small businesses. Henry Lopez is a serial entrepreneur, small b...

Sacrifice - what are you willing to personally sacrifice to become your own boss and start your first business? If you are already in business, what are you willing to sacrifice further to grow it? Henry Lopez shares his thoughts on the kind of sacrifices that, based on his entrepreneurship experience, you have to be willing to make in order to succeed as a small business owner - particularly when...

Virtual Assistants to help you run and grow your small business with Barbara Turley. Barbara explains how to leverage virtual assistants for your business, including how to work effectively with VAs and the importance of developing systems and processes which a virtual assistant can help you execute. Barbara also shares her interesting entrepreneurial journey, from a highly successful 15-year care...

Telling Your Small Business Brand Story (17:37), with branding experts Emily Soccorsy & Justin Foster. Emily and Justin are the co-founders of the branding practice Root + River. They share their entrepreneurial journeys and then we chat about (starting at 17:37) how you can develop a brand story for your small business that's in alignment with your core beliefs. They introduce the "5 Core Beliefs...

Franchising - 3 critical franchise benefits and common misconceptions with franchising. Henry shares his insights and advice on franchising, including the 3 critical benefits to consider when selecting a franchise business and some of the common misconceptions. He also addresses Franchise Fees, and the invaluable benefit of a strong franchisee network. Many people believe franchising is risk-free,...

SBA loans for small business start-up and expansion, with Mandy Kuxhausen. Mandy is an expert on Small Business Administration (SBA) lending and a Business Development Officer at TBank. We chat about everything related to SBA loans – from the different SBA lending programs available to the basics of credit worthiness – as an option for financing your business development. If you want to learn abou...

Marketing for Services Businesses (10:55) with Steve Gordon. Steve is a bestselling author and the founder of The Unstoppable CEO and host of The Unstoppable CEO Podcast. His firm helps services business entrepreneurs create leverage marketing systems so they can spend less time on business development and more time on what matters most. Steve shares his entrepreneurial journey, including assuming...

Developing Deep Listening skills (starting at 21:57) to help you become a better leader and grow your small business, with Oscar Trimboli. Oscar is an executive coach, speaker and author of "Deep Listening: Impact beyond words, and Breakthroughs: How to confront your assumptions." From his corporate career to launching his own firm, Oscar shares his journey and we discuss his thoughtful insights o...

Systems & tools to stay organized and productive as a small business owner with Henry Lopez. Henry shares his thoughts and tips on personal productivity, including the systems and tools he uses to stay organized and on task. To achieve success as an entrepreneur, you must stay organized and highly productive. The key is to find the tools and systems that work for you, and then use them consistentl...