The How of Business - How to start, run, grow and exit a small business.

Latest COVID-19 Relief update for Small Business Owners with Gerri Detweiler. Updates on the PPP loans and EIDL. Gerri is a credit expert and the Education Director for NAV. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Delivering Exceptional Customer service to grow your small business with Dr. Kelly Henry. Dr. Henry shares his experiences and tips on how to Define and Delivery Exceptional Customer Service. He is the author of "Define and Deliver Exceptional Customer Service." Dr. Henry is a retired chiropractor turned consultant and coach. Henry Lopez is a serial entrepreneur, small business coach, and the host...

Focus on your most profitable offerings and narrow your geography to help you grow your small business. Henry Lopez shares the benefits of Niching Down the focus of your business to help you grow faster. Narrowing your focus and offering allows you to better leverage your limited resources to help grow your business faster, particularly in the early phases of your start-up. Henry Lopez is a serial...

A glimpse of Entrepreneurship - possible dream or the unfortunate nightmare. Before you take the leap of entrepreneurship, glimpse into what the future may be like for you. This is the third in a special series of episodes related to the Entrepreneurial Leap – focused on helping you determine if you have what it takes to become a successful entrepreneur. This content is inspired by the book "Entre...

A Business That Can Thrive Without You with entrepreneur, author, and speaker John Warrillow. Whether you have an existing small business, or are planning to launch your first business, it's critical that you build your business to be ready to sell. John is the author of "Built to Sell: Creating a Business That Can Thrive Without You". Henry Lopez is a serial entrepreneur, small business coach, an...

How to Find the Right Business for You - considering the Industry, Business Type, and Size of Business. This is the second in a special series of episodes related to the Entrepreneurial Leap – focused on helping you determine if you have what it takes to become a successful entrepreneur. This content is inspired by the book "Entrepreneurial Leap" by Gino Wickman, and Henry Lopez' experiences as an...

How to maintain your Credibility during your Virtual Meetings with Kim Foley. Tips & techniques to improve your next virtual meeting. How you are perceived in online meetings, is critical for your credibility - whether it's a Zoom or Teams video call with just one other person, or a more formal online presentation to a group. Kim shares her tips, techniques and experiences to help us make a better...

Do you have what it takes to be a successful Entrepreneur? What's the difference between being an Entrepreneur and Self-Employed? The 6 Essential Traits of Successful Entrepreneurs to help you determine if you have what it takes to become a successful entrepreneur. Based on the book "Entrepreneurial Leap" by Gino Wickman, and Henry's, host of The How of Business podcast, experiences as an entrepre...

Avoiding the Deadly Sins of Bookkeeping (14:55) with Matt Remuzzi, and his entrepreneur journey. Are your financials a mess? Or perhaps you are one of the few small business owners who are caught up on their bookkeeping and everything is up to date. Whether you are planning to start your first business, or you are an existing small business owner, Matt is going to share some valuable tips and advi...

From idea to fashion product - how to launch your fashion business. Do you have an idea for a garment or clothing item, but are stuck with how to get it designed and made without significant investment and risk? Zack Hurley shares his entrepreneur story, and how he is helping fashion entrepreneurs achieve their dreams. Henry Lopez is a serial entrepreneur, small business coach, and the host of thi...

Growing a lawncare business with Bryan Clayton. Bryan shares his entrepreneur journey and insights and experiences building small businesses. Bryan is CEO and co-founder of GreenPal - an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the "Uber for lawn care" by Entrepreneur magazine and has over 100,000 active users completing thousands of...

Developing your Know, Like and Trust Factor to help you increase your impact and influence, and grow your small business, with Erica Castner. Erica is a business owner, brand strategist, podcast host, and community builder. She helps business owners & leaders elevate their impact and influence with their ideal clients and teams. Henry Lopez is a serial entrepreneur, small business coach, and the h...

How to start Selling with Noble Purpose to grow your small business with Lisa McLeod. She also shares her entrepreneur story. Lisa is a sales expert with a focus on purpose-driven business. She is the bestselling author of "Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud." Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of...

Scaling an eCommerce Small Business Brand with Jordan West (starting at 15:32). Jordan is an entrepreneur who started his career as a paramedic. He is currently the co-owner of Little and Lively Clothing, and the owner of Mindful Marketing Co a marketing agency. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helpi...

6 Essential Traits of an Entrepreneur – before you take your Entrepreneurial Leap with Gino Wickman. If you are dreaming of becoming an entrepreneur, you must first understand that there's a lot on the line when you take the leap and launch your first small business, and you have to ask yourself difficult questions including: Do I have what it takes? Gino is the author of "Traction", "Entrepreneur...

Start smaller to help with overcoming the overwhelm that leads to paralysis and keeps you from launching your first small business. Henry Lopez, host of The How of Business podcast, shares his insights, experiences and tips to help you overcome the seemingly overwhelming process of starting your first business. By starting with a Lean Canvas approach to planning, and the MVP approach to launching,...

Ramping Your Consumer Goods Brand with Dr. James Richardson. How do you realize exponential growth with your consumer brand, and yet not try to grow too quickly and fail? Dr. Richardson shares his unique insights and approach to ramping your CPG brand, and the story of how he leveraged his Ph. D in Anthropology to help companies achieve exponential growth. He is the author of "Ramping Your Brand:...

8 Unbreakable Rules for Small Business Success with Sean Castrina. Sean shares his entrepreneur story and the rules for achieving success with starting and growing your small business. Sean is a serial entrepreneur, having started more than 20 companies over the last 20 years, and still seeks to launch a new venture annually. He is a serial entrepreneur, author, speaker, and podcaster. Henry Lopez...

Growing an online party supply and stationary small business with Amanda Wittenborn, founder of Amanda Creation. She shares her small business journey, how she launched and grew her creative products business, and how she has successfully adjusted her business during the current COVID-19 pandemic. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How o...

Shipping Products Brokerage Business - John Wilker shares the Simplest Biz business model, a client case study example, a special webinar invitation, and a special offer for you. John has developed a simple yet effective business model for providing middle-man services for businesses that ship and receive products. He acquires industrial byproducts like pallets, cardboard boxes, and crates, and se...

Coffee Shops – how to start and grow and coffee shop or café small business. Chris shares his tips, advice and experience from his years in the coffee shop business. What should you consider before starting a coffee shop, and what should you be focused on to grow your existing shop? He is the founder of Keys to the Shop – a podcast and training company dedicated to advancing coffee service profess...

How Eddie Uribazo launched a franchise location of Office Evolution in Plantation, Florida. He also shares his entrepreneur story. After serving in the Navy and working for a large corporation for 24 years, he decided it was time to be his own boss. Recently he launched his latest small business venture - an Office Evolutions franchise small business in Plantation, Florida. Henry Lopez is a serial...

(rerun) How to deliver Remarkable Customer Service at your Small Business. It starts with the business owner & requires dedication and a culture focused on customers. Henry Lopez and David Begin define Remarkable Customer Service on this episode of The How of Business podcast, share tips and techniques for delivering it consistently, and the challenges faced by most small businesses on this topic....

Using Subconscious Buying Triggers in Marketing your Small Business (starting at 16:34) with Leslie Zane. She also shares her entrepreneur story, from her successful career in brand marketing and management to launching her own firm. Leslie Zane is an expert on consumer behaviors, and the President & Founder of Triggers Growth Strategy. She helps her clients change customer behavior at the instinc...

Coaching and developing your small business employees (starting at 18:52) with HR specialist Laura Tolhoek. She also shares her entrepreneur journey. Laura is an experienced Human Resources professional and the owner of Essential HR –they work with small businesses to help them implement HR strategies that attract and retain the best talent. Henry Lopez is a serial entrepreneur, small business coa...