The How of Business - How to start, run, grow and exit a small business.

Launching and growing MaidThis, a fully remote cleaning business and franchise, with entrepreneur Neel Parekh. Neel shares the story of how he launched MaidThis – a business that specializes in cleaning services for residential homes and short-term/vacation rental properties – and grown it into a fully-remote local business and how he helps others do the same through franchising. Henry Lopez is a...

Start-up funding for small business owners – how to find and get - with Hall Martin, an entrepreneur and angel investor. Getting the money to fund our small business start-up is often where we hit a wall. We may not qualify for traditional lending, and we may not have the cash to fund the business ourselves. We hear of tech companies and other entrepreneurs who use Angel Investing or Venture Fundi...

Improve Search Engine Optimization (SEO) and use your Google My Business Page to help your small business get found online. Adam Kirk, founder of Oostas, shares his tips and advice, and a special offer for a new small business website and SEO Package. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping...

Launching and growing TerraSlate Paper with Kyle Ewing. Kyle is an entrepreneur and the President and Founder of TerraSlate Paper - TerraSlate Paper is a tear-proof & waterproof laser printer paper. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowO...

Overcoming the fear of financials and how to use bookkeeping and budgeting for small business financial planning with Mark Butler, founder of Let's Do the Books. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

How to create an effective Elevator Pitch to help you grow your small business, with Henry Lopez. Every business owner should have an Elevator Pitch – a brief but effective answer to the question, What do you do? Or, Tell me about your business. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you st...

Launching Proper Good, a direct-to-consumer food company specializing in quick healthy meal options, with entrepreneur Christopher Jane. He also shares his entrepreneur journey. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Entrepreneurship success story, including transitioning from a corporate career to building a highly successful car wash business. David built one of the top performing carwash businesses in the country – through hard work, perseverance, determination, and smarts. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicate...

Financial Planning and goal setting to help you grow your small business with Danielle Hayden. Danielle is a CPA, author and the Co-Founder of Kickstart Accounting, Inc. She shares her tips & strategies for budgeting and developing a curiosity for your financial numbers. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – d...

How to get the Employee Retention Tax Credit (ERC) refund for your small business (starting at 18:58) with Brad Mewes. Small businesses impacted by COVID-19 may be eligible for a payroll tax credit refund from the IRS. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your smal...

Marketing Planning to help you launch and grow your small business. Why do you need a small business Marketing plan and what it should include? Henry Lopez shares a high-level process for creating and executing on an effective marketing plan for your small business. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedica...

Developing, launching, and growing the Nuudii System garment with founder Annette Azan. She shares her entrepreneur journey and the story of how she developed her idea, becoming a manufacturer and retailer of undergarment solutions for women. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start...

Tax Structuring and planning for Wealth Building for small business owners and entrepreneurs with Sharon Winsmith. Sharon is an experienced tax attorney and the founder of Winsmith Tax – helping her clients develop sustainable tax strategies for building more wealth. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedic...

Franchises with Giuseppe Grammatico - Franchise Coach, Consultant, Speaker, Author, and the host of The Franchise Freedom podcast. He is the author of "Franchise Freedom – A New Manifesto for Your Financial and Time Freedom." Giuseppe explains why a small business franchise can be a great option for someone transitioning from a corporate career to business ownership, leading to potential financial...

Grow a Natural Products Brand with Elliott Begoun. He shares his insights and experiences with starting and growing a natural products brand, and his personal entrepreneur journey. Elliot is the founder of TIG (The Intertwine Group) – an accelerator focused on helping emerging natural product brands grow. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of T...

Embracing continuous transformation and capitalize on opportunities by future proofing yourself with serial entrepreneur Jay Samit. Jay Samit is an entrepreneur and the international bestselling author of "Future Proofing You: Twelve Truths for Creating Opportunity, Maximizing Wealth, and Controlling your Destiny in an Uncertain World." Henry Lopez is a serial entrepreneur, small business coach, a...

How to automate and outsource your administrative tasks, allowing you to work on growing your small business, with Michelle Thompson. The key to working ON your business is to automate, and wherever possible to delegate. And delegated repeatable tasks are often best handled by a Virtual Administrative Assistant. Michelle shares her experiences, and how she now helps her clients automate and outsou...

How to bootstrap a small business with Tyler King, co-founder of Less Annoying CRM. Tyler also shares his interesting journey to entrepreneurship, and insights into how he bootstrapped the launch and growth of his software business. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and...

Generating sales and driving results for your small business using conversion copywriting with expert copywriter Kira Hug.  Kira is a business owner and copywriter, founder of Kira Hug Media, co-founder of The Copy Writer Club, and co-host of The Copywriter Club Podcas‪t. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show –...

Improve your speaking skills to help you grow your small business with attorney Robbie Crabtree. Whether it's an important presentation, sales, or convincing partners or investors – the success of an entrepreneur often depends on their ability to communicate effectively and persuasively. Robbie shares a speaking technique and approach he calls Performance Speaking. Henry Lopez is a serial entrepre...

Achieving Flow states to grow as an entrepreneur and become a FlowPreneur and Unshakeable Bold Leader with Bruce Ross. FlowPreneur enables us to perform under pressure, recover rapidly, unlock creativity, and take bold action in our small business - plus savor the magic moments with family, friends and ourselves. Henry Lopez is a serial entrepreneur, small business coach, and the host of this epis...

Eradicate the chaos in your small business to help you grow your business and enjoy your life. Susan Fennema is the Chaos Eradicating Officer of Beyond the Chaos, a consultancy helping small business owners simplify their operations and manage their projects so they can grow their businesses and get their lives back. She is the author of "3 Ways to Control Chaos in Your Small Business". Henry Lope...

Moments of serendipity or convenient coincidence to help you grow your life and small business. Joan Sotkin and Henry Lopez chat about Conscious Synchronicity. How to control your fears, and get more from the opportunities that are presented to you in life. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to he...

Delegate to facilitate the growth of your business, leverage the great ideas and skills of others, develop your team, be able to take time off from the business, and be able to sell your small business. Henry Lopez shares insights on why you should learn to delegate, and tools to help you do so effectively. Download the free Delegation Worksheet, and the 4 Reasons to Get Better at Delegating. Henr...

Client Experience Automation (starting at 12:30) - everything from Customer Relationship Management platforms to online billing and payment solutions, to online reputation management – to help us grow our small businesses with Gordon Henry. Gordon also shares his entrepreneur and corporate career journey, and insights on the need for small businesses to always be ready and willing to pivot or adju...