The Hotel Florist

Whether you are a new florist or 30-year season florist self-doubt can still creep up and threaten the success of your business.   In this episode with Amy from the Floral coach, we chat about practical ways you can get your mindset back in check which is critical to real growth as a florist. 1:44 Journey of mindset 12:45 How to get your mindset back in check 18:30 Getting over victim mentali...

Lizmarie has been a hotel florist for 6 years. She focused on specializing in hotels because that is where there was a strong demand for high-quality service and they are dependable clients that always pay well. In her first 3 months, she landed a 15k holiday account, and in her first 6 months, landed a 96k account.  1:47 Getting started as a hotel florist 5:50 Hotels want to know where your...

Kelly Shore is the owner and lead designer of Petals by the Shore, a wedding and event floral design business. She founded the Floral Source to celebrate community, connection, and confidence in U.S. floral sourcing. She believes that the origin of flowers matters and regularly works alongside flower farmers in her community to bridge the gap 1:50 What inspired Kelly to source local 7:30 How to so...

In this episode, I am going to be sharing with you all my secret to running a profitable business. This episode centers around one piece of framework that I have implemented in my business(es) that has, in turn, allowed me to profitable year after year. 1:00 Being Profitable is the key to being sustainable 3:45 5 Business Bank Accounts 4:00 Income Account 4:40 Profit Account 5:45 Owners Comp 6:25...

In this episode, I am reading to you an email I received from someone interested in the course but wasn't actually sure what $149 would get her.   If you're curious as to what your going to be paying for, what all it includes, and how it ensures your success as a hotel florist, then this episode is for you. 3:00 Why I created the Hotel Florist Profit Method 5:17 Bird's eye view & course s...

In this episode I am talking with Dimyena, a student of HFPM an event florist turned hotel florist all about the hard lessons she learned starting out as a new hotel florist and the importance of protecting your assets. 1:30 Importance of Reoccurring Revenue 5:41 Skills learned from tough experiences 7:24 How she found the HFPM 8:54 Biggest takeaways 10:30 The Ups & Downs 16:00 Lessons learned...

Morgan is an accountant and finance guru passionate about helping small business owners & digital nomads manage their money and lead them to the financial freedom that that brings.  She has experience scaling businesses around the world from 4-digits to 6-digit figures a month. 2:04 How she started her financial journey 3:25 Financial advice for florists 6:23 Becoming profitable 10:17 Set...

Today's topic is one of my favorites and it's all about what you do NOT know about landing hotel partnerships. We go over 4 things that you probably didn't know when it comes to landing hotel partnerships and exactly how you can get started. 1:00 What you don't know about landing hotel partnerships 1:59 What is the HFPM? 4:45 Why I started the HFPM 7:35 We are meant to do big things 11:30 Automati...

Today I'm chatting with Chelsea, a student of the HFPM who after exploring some of the different avenues to take inside the flower industry, has found that her true calling combines her exceptional customer service expertise along with extensive floral knowledge into providing tailored solutions to local businesses to elevate the experience they provide their customers and guests. 1:40 Floral Jour...

In this episode, I am going over how to successfully pitch to hotels for the first time.   This is one of my most asked questions as a lot of you are wondering exactly how to get started and how to get your foot in the door.   This episode will break it down for you in 9 fail-proof steps. 1:06 - Research 2:38 - Visit 5:29 - Inquire 9:15 - Follow Up 10:30 - Walkthrough 12:18 - Proposal 13...

In this episode, I'm talking with Patrick Dahlson, the CEO of Mayesh Wholesale since 1985, a family-owned & operated wholesale florist company.   We chat about the floral supply crisis and the impact of it as well as where this wholesale company sees the industry heading. 1:20 How has 2020 changed the way you do business in 2021 5:30 What advice would you give florists regarding their buy...

Christi Lopez is a floral entrepreneur, who has learned that a healthy, thriving floral business doesn't have to be time consuming or stressful. Over her 30+ years in the industry, she's been a multiple 7-figure business owner, with experience in floral retail shops, floral event business and in-house hotel florals. 2:00 Where the industry is heading 4:26 What she wished she knew then 6:20 Show st...

In this episode, I am talking all about how florists can build confidence when it comes to working with hotels. From building confidence on how to approach them to how to design for them, this episode will embolden you to be able to confidently approach hotels. 0:57 Know who to talk to 3:50 Determine where you can add value 5:30 Decide what is unique about you & why it matters 7:15   When...

Today I'm chatting with Jon Cummins, COO of Amerimar Enterprises, which is a  real estate development, investment, and management firm, all about how can florists have an edge in the hotel floral industry from an ownership perspective.  1:20 Best advice for creating strong long-term partnerships   between the hotel and florist 4:19 Why are flowers in the hotel lobby so important 7:0...

Today I'm chatting with Kathryn Blanken, a student of the HFPM and florist who works with several hotels in the area to provide their residents and hotel guests with flowers upon arrival. She also offers workshops on floral arranging, wreaths, and terrariums. 1:30   How the Hotel Florist Profit Method changed the game for Kathryn 2:30 3 Biggest takeaways from the HFPM 4:00 Why are flowers in...

In this episode, I am chatting with Emily Ellen Anderson, a business coach for floral and creative entrepreneurs. She helps ambitious business owners transform their mind drama so they can build lives and businesses that are wildly satisfying (and profitable). 1:20 Emily's Floral Journey 6:45 How she broke into the hospitality industry 11:00 What are florist's current stumbling blocks when trying...

In this episode, I'm talking with Beth O'Reilly, a floral artist with 25 years of experience and extensive knowledge in almost every aspect of the industry. From traveling abroad handling product development and design trends for a permanent botanical manufacturer in China, to working and owning a retail shop of her own for many years. Most recently, she honed her skills in the growing, procuremen...

In this episode, I'm chatting with Ryan O'Neil, a thought leader in the floral industry and who from his experiences created Curate, an event software platform that helps manage all the moving pieces. He has personally spoken with thousands of florists since starting Curate and is the lead contributor to The Business Of Events blog that shares all the details of how he and his wife started a flora...

In this episode, I am sharing a real-life scenario that happened to one of the students inside The Hotel Florist Profit Method.  With the change of management one of her hotel contracts was put at risk of another florist in town who was a friend of the new hotel manager and has been eyeing this hotel floral contract for a while.  Tune in to hear the advice I gave her about what she shoul...

Today I'm chatting with Sahid Nahim with New Bloom Solutions. He has 17 years of experience in the wholesale and distribution sectors of the floral industry. He is the founder of New Bloom Solutions a floral industry business solutions company- offering Website development, social media consulting and services, content creation, Business consulting, product procurement, and networking/collaboratio...

In this episode I am chatting with Martin, who is a seasoned hotel development and finance executive, focused on international sustainable strategy and execution. With over 25 years of experience in the hospitality industry, Martin has worked with luxury hotel brands such as Four Seasons, Melia Hotels International, and most recently Corinthia Hotels. In his role as Chief Development Officer, Mart...

In this episode of The Hotel Florist Podcast, I am chatting with Cristina who is a floral designer, educator, mother of 2, and a huge advocate for business streamlining.   She is the founder of FLEURSOCIETY; a community that empowers floral designers and creative entrepreneurs on how to build better businesses that are both profitable and sustainable.  1:45 Best business/floral advice fo...

In episode 7 of The Hotel Florist Podcast, I am interviewing Ace Berry, a Houston-based Floral Artist, and owner and creative director of Fulshear Floral Design. He began his Floral Journey in 2007 but most recently you would've seen Ace on HBOMax's original series Full Bloom where he was a Finalist in the series. 3:05 Journey to starting a floral business 4:40 The year of the pivot - how 2020 cha...

In episode 6 of the Hotel Florist Podcast, I am chatting with Jelle Vanderbrocke the General Manager of the JW Downtown Houston.  If you're looking to start creating partnerships with a hotel, Jelle is giving his best advice from a general manager's perspective on just how you can do that.  Here's a look at what we talked about:  1:20 - A hotel general manager's best advice for crea...

In this third episode of a three-part series, we are talking about mistakes florists make, and a big one being: Depending on seasonal income to build a stable business. Tune in on your coffee break for this bite-size episode and learn what you shouldn't be doing when it comes to landing hotel floral contracts.  To view the full shownotes: https://thehotelflorist.com/2021/11/29/seasonal-floral...