JinJa Birkenbeuel, Host, The Honest Field Guide

The Honest Field Guide®

Business EN ↓ 107 episodes

The Honest Field Guide presents intimate conversations with entrepreneurs and business owners that share their origin stories, startup strategies and their surprising discoveries during their journey to success. The podcast is produced by Birk Creative, a research and creative strategic consulting agency that designs and implements social and digital media solutions, develops brand and visual identities and implements multichannel strategies for business. Intro theme song "Sam's Ranch" provided courtesy Utah Carol(ASCAP). All content ©Birkdesign Inc.

Author

JinJa Birkenbeuel, Host, The Honest Field Guide

Episodes

Ep. 7 - Tales From The Frontlines: Mentor Mentality 29.09.2018 57:58

So, are you starting out your business? Or perhaps you've been going at this entrepreneurship thing for a while now and something is just not quite right? You are searching for answers and solutions: Is it time for a mentor? And what IS a mentor anyway? How do you find one? What do you expect to gain from a mentor? Do you just need a little business boost or do you need 911 life support from a men...

Ep. 6 - State of Diversity: For Suppliers 07.09.2018 49:34

Get ready for a trigger topic! DIVERSITY! Listen in while hosts JinJa Birkenbeuel and Esther Ikoro debate the merits of supplier diversity programs in the United States. What is supplier diversity? What is a diverse supplier anyway? Are diversity initiatives working out for underrepresented businesses? Which companies are representing supplier diversity initiatives well? What is the Billion Dollar...

Ep. 5 - Uh-oh, So This Just Happened!: The Art of the Pivot 02.09.2018 32:18

Launching your idea and making it a business, or remaking your existing business or leaving your job when you recognize it's time to strike out on your own can be considered a pivot. Listen to JinJa Birkenbeuel, CEO of Birk Creative and official Digital Coach for Google, Inc. and Esther Ikoro, Content Strategist and Digital Media Producer for Birk Creative talk about their own honest experiences w...

Ep. 4 - LinkedIn-tervention! The State of: LinkedIn for Small Business 11.08.2018 50:15

Isn’t it time for a LinkedIn-tervention! JinJa Birkenbeuel, CEO of Birk Creative and official Digital Coach for Google, Inc. and Esther Ikoro, Content Strategist and Digital Media Producer for Birk Creative are back sharing insights on how to use LinkedIn for small business. Esther, a millennial, is bored with LinkedIn. But listen to how JinJa, just shy of the millennial generation, gets Esther su...

Ep. 3 - State of: Instagram for Professional Services 08.08.2018 1:03:33

One of the biggest challenges we have as a professional services agency is trying to figure out how social media can be used to promote and advertise our services. Well, now there is an answer! Laywer? Check. Photographer? Check. Management consultant? Check. Listen up and learn how to use Instagram specifically for your Super Pro Services company and start growing your audience quickly. The opini...

Ep. 2 - JinJa Birkenbeuel, Founder and CEO, The Honest Field Guide and Birk Creative 03.08.2018 49:31

You have a dream or an opportunity for changing your career or business. Now what? Get insights and tips from JinJa Birkenbeuel, Chief Executive Officer of Birk Creative and founder of The Honest Field Guide Podcast in this episode while she shares her small business start-up story, successes and of course some of her failures and lessons learned along her journey. The opinions expressed on The Ho...

Ep. 1 - The State of: Instagram 30.06.2018 35:55

On this episode of The Honest Field Guide JinJa Birkenbeuel, CEO of Birk Creative and official Digital Coach for Google, Inc. and Esther Ikoro, Junior Digital Media Producer for Birk Creative discuss how to use Instagram for small business. Get tips on building a profile, creating good content, strategic "liking" and commenting plus how to connect with the right community. The opinions expressed o...