JinJa Birkenbeuel, Host, The Honest Field Guide

The Honest Field Guide®

Business EN ↓ 107 episodes

The Honest Field Guide presents intimate conversations with entrepreneurs and business owners that share their origin stories, startup strategies and their surprising discoveries during their journey to success. The podcast is produced by Birk Creative, a research and creative strategic consulting agency that designs and implements social and digital media solutions, develops brand and visual identities and implements multichannel strategies for business. Intro theme song "Sam's Ranch" provided courtesy Utah Carol(ASCAP). All content ©Birkdesign Inc.

Author

JinJa Birkenbeuel, Host, The Honest Field Guide

Category

Business

Podcast website

www.thehonestfieldguide.com

Latest episode

Apr 14, 2026

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Episodes

From Starry Dreams to Space Innovation - The Journey of Dr. Roberto Albarran 14.04.2026

In this episode, Dr. Roberto Albarran shares his journey from childhood curiosity about space to becoming a pioneering space scientist and entrepreneur. Discover how his early interests, academic challenges, and innovative ideas led to the founding of Electromancer Space Corporation, focusing on advanced space weather protection technologies.

Ep. 85 - Ada Polla, Alchimie Forever - Women and Ownership Mindset 10.03.2026

In this engaging interview, Ada Polla, co-founder and CEO of Alchimie Forever, shares her journey from Swiss roots to building a sustainable, innovative skincare brand. Discover her insights on beauty, ownership, working with woman partners, entrepreneurship, family legacy, and the importance of natural ingredients and long-term vision. Alchimie Website: https://www.alchimie-forever.com/ Ada's...

Ep. 84 - Becoming Michael Bierut, Partner, Pentagram 10.10.2025

Ep. 84 - Becoming Michael Bierut, Partner, Pentagram

How To Be An Artist And Stick To It. With Giampiero Alcozer, Florence, Italy 19.09.2025

We explore the journeys of Italian entrepreneurs. We journey to Italy during peak tourist season to uncover strategies focused on excellence, beauty, and patience for business success. Today, we are learning from Giampiero Alcozer, founder of Alcozer Jewels, Florence, Italy.

Perfume, Passion, and the Italian Perfumery Landscape with Sara Phillips Chiapetta 26.08.2025

Exploring Italian Entrepreneurship and Botanical Perfumery with Sara Phillips Chiapetta on The Honest Field Guide In this special episode of the Honest Field Guide podcast, host JinJa Birkenbeuel travels to Italy to dive into the world of Italian entrepreneurship and artistry. This is part three in a five part series! Joined by Sara Phillips Chiapetta, an Italian-American entrepreneur and founder...

Art, Passion, and Resisting AI - An Intimate Conversation with Ceramicist Fausto Salvi 19.08.2025

In this special edition of the Honest Field Guide podcast, host JinJa Birkenbeuel travels to Italy to speak with renowned ceramic artist Fausto Salvi. Fausto shares his journey from working in small studios to becoming a celebrated artist with showcases around the world. They discuss the influence of culture, the challenges of maintaining creative integrity, and the importance of patience in worki...

The Honest Field Guide Italia! With The Romanelli Family and Hotel Flora, Venic, Italy 12.08.2025

In this episode of the Honest Field Guide Podcast, host JinJa Birkenbeuel introduces a special edition titled 'Honest Field Guide Italia,' where she travels to Italy to engage with prominent entrepreneurs and business owners. The episode features an in-depth conversation with Gioele Romanelli, the third-generation owner of the Hotel Flora in Venice. They discuss the hotel's history bei...

Special Edition - Italia! The Honest Field Guide Goes Global! With Design Firm Zeta Lab - Milan, Italy 05.08.2025

Let's go to Zeta Lab from Milan, Italy and meet with the founder Lucio Lazzara! [Part 1 of a 5 Part Series!] Welcome to my show, the Honest Feel Guide podcast, where I feature intimate conversations with entrepreneurs and business owners sharing their origin stories, startup strategies, and the unexpected discoveries they make on the road to success. My name is JinJa Birkenbeuel, and I'm y...

Katherine Naylor Pullman - How Busy Working Women Can Make Brand New Friends 08.07.2025

In this episode of The Honest Feel Guide Podcast, host JinJa Birkenbeuel sits down with Katherine Naylor Pullman, the visionary behind The Media Dinner Club. Discover how Katherine is redefining networking by fostering genuine connections and building communities centered around friendship. From her journey in brand partnerships to founding a global dinner series, Katherine shares insights on the...

Ep. 82 - Micah Clasper-Torch, Author, "Punch Needle Fashion" 20.06.2025

Micah Clasper-Torch shares her journey as a punch needle artist and educator, discussing the importance of curiosity, mentorship, and community in the creative process. The Honest Field Guide podcast serves as a platform for exploring creativity and entrepreneurship, highlighting the organic evolution of Micah's business, Punch Needle World, and the significance of collaboration in the arts. I...

Ep. 81 - How Did the Chicago Sky Get Started? Fueled by Great Women In Sports and Business by Michael Alter 17.05.2025

The Honest Field Guide Podcast, is a production by Birk Creative and hosted by its President JinJa Birkenbeuel. The show is for people in all dimensions of business, from the C-Suite to the entrepreneur and small business owner. The show shares tools and value to help you navigate the complexities of being a person that uses business to lead. Conversations about business include some of the world’...

Ep 80 - Alfie Koetter - So You Want To Work In Hollywood? Here's how one architect did it 01.05.2025

JinJa Birkenbeuel explores the intersection of creativity, entrepreneurship, and design with guest Alfie Keotter, a designer and architect. They discuss the evolution of the Sundance Film Festival, the often-overlooked role of graphic designers in film, and the importance of storytelling in architecture. Alfie shares his journey from a creative childhood to his experiences in the film industry, em...

Ep. 79 - Tracey Panek, Levi's Historian on The Power of Listening and Creating Surprising Connections For Business Growth 02.04.2025

In this episode of The Honest Field Guide, host JinJa Birkenbeuel interviews Tracey Panek, the historian and director of archives at Levi Strauss & Co. They discuss the importance of curiosity, the role of an archivist in preserving history, and how fashion intersects with personal identity and culture. Tracey shares her journey from a curious child to a professional archivist, emphasizing the...

Ep 78 Lisou Brand - Creating Vibrant Beauty and Fashion with Textile Designer Rene Macdonald 19.03.2025

In this episode of The Honest Field Guide, host JinJa Birkenbeuel engages in a heartfelt conversation with Rene Moshi Macdonald, the founder of Lisou, a luxury women's wear brand based in London. They discuss the challenges of motherhood, particularly for Black mothers, and the importance of community support. Rene shares her journey from Tanzania to the UK, her upbringing in a family dedicated to...

Ep. 77 - How To Empower Yourself - Shana Stephenson, Chief Brand Officer, the WNBA's New York Liberty Shares Her Story - and She's Sticking To It! 27.02.2025

Host JinJa Birkenbeuel welcomes Shana Stephenson, Chief Brand Officer at the WNBA's New York Liberty, to discuss her journey in sports branding, the importance of storytelling, and the challenges of navigating a career in a male-dominated industry. Shana shares her experiences from her early days in fashion to her current role in sports, emphasizing the significance of representation and the e...

Ep. 76 - Who Is Joe Favorito, Author, Sports Broadcaster and Consultant to “Creed?” How To Become an Entrepreneur in Sports 04.02.2025

In this episode of The Honest Field Guide podcast, host JinJa Birkenbeuel engages in a dynamic conversation with sports entrepreneur Joe Favorito. They explore the intersection of sports, family dynamics, and entrepreneurship, discussing how personal experiences shape perspectives on sports. The conversation delves into the importance of showing up in the business world, the evolving landscape of...

Ep. 75 - [Part II] Craig Bauer, Founder, Hinge Studios Conversations on Kanye (Ye), Engineering Excellence, Cultural Humbleness, AI, Business and the Relentless Pursuit of Audio Excellence 07.01.2025
Ep. 75 - [Part I] Craig Bauer, Founder, Hinge Conversations on Kanye (Ye), Engineering, Cultural Humbleness, AI, Business and the Relentless Pursuit of Audio Excellence 16.12.2024
Ep. 74 - Darren McKoy, Creative Director of Dr. Martens - How Sunny Optimism, Mentoring and Team Strategy Can Build an A-List Fashion Career and Transform a Legacy Brand’s Design Culture 15.11.2024

In this engaging conversation, JinJa Birkenbeuel interviews Darren McKoy https://www.instagram.com/d_dot_mckoy , the creative director of Dr. Martens. They explore themes of optimism rooted in upbringing, the influence of music and sport on creativity, and the journey through education and early career choices that led Darren to his current role. The discussion highlights the importance of underst...

Ep. 73 : Lenny Stern, Co-Founder of SS+K, On The Transformative Power of Self-Awareness and Hiring Diverse Leaders 02.11.2024

In this episode of The Honest Field Guide Podcast, host JinJa Birkenbeuel engages in a deep conversation with Lenny Stern, a prominent figure in marketing and communications. They explore Lenny's journey from his upbringing in Queens, New York, to his impactful career in politics and business. The discussion touches on themes of diversity, resilience, and the importance of self-awareness in entrep...

Ep. 72: Kentucky Congressman Morgan McGarvey - How Entrepreneurs and Leading Women Fuel The Renewed American Dream 25.10.2024

In this episode of The Honest Field Guide podcast, host JinJa Birkenbeuel discusses the evolving landscape of entrepreneurship in the U.S. with Congressman Morgan McGarvey. They explore the significance of small businesses, the role of women in leadership, and the importance of HBCUs. McGarvey shares personal stories about his family background, his journey into politics, and his advocacy for educ...

The Birk Creative Reset 9 - Entrepreneurship and Vice President Harris on The Honest Field Guide 22.10.2024

I am here for another of my Birk Creative interludes, to talk about my anxiety and hope around the candidacy and election day, November 5, 2024, as well as Vice President Harris' plans for entrepreneurs and small business owners as we try to elect the first woman President of the United States. Thanks for listening in. JinJa Birkenbeuel, Host All content ©Birkdesign Inc. This podcast represents th...

Ep. 71 - The Honest "Political" Guide - Part III, feat. JinJa Birkenbeuel x Mary Nisi, Two Vibrant Entrepreneurs From Chicago 29.09.2024

The Honest "Political" Guide - Part III, feat. JinJa Birkenbeuel x Mary Nisi, Two Vibrant Entrepreneurs From Chicago I'm back with my little local politics conversations on my show with my fellow outspoken entrepreneur Mary Nisi, owner of Toast and Jams DJs. Mary and I are keeping this political conversation going. So little time left to elect the next President of the United States. And it really...

Ep. 70 - Mr. Ray Chew, A Conversation about How To Be A Music Director and Composer, Dancing With The Stars and Power 2 Inspire Foundation 08.09.2024

Ray Chew, a renowned music director, producer, and composer, shares his journey in the music industry. From being discovered at six years old to working with superstars, Chew's early beginnings and musical education shaped his career. He emphasizes the importance of talent, hard work, and opportunity in achieving success. Chew also discusses the tragic story of a talented musician he used to k...

Ep 69 How To Design and Create Conditions for Liberatory Joy and Not Oppression A Conversation with Dr Dori Tunstall, Author Decolonizing Design A Cultural Justice Guidebook 12.06.2024

Join JinJa Birkenbeuel, host, and Dr. Dori Tunstall, Design Anthropologist, as they delve into the challenging conversation surrounding decolonizing design. Discover how outdated ideologies have hindered progress and learn how to create a more inclusive and just design space. Learn more about Dori here https://dori3.typepad.com/my_weblog/%20(Blog And find Dori's new book "Decolonizing Des...

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