Cristian Ungureanu

The Hive Mind: Book Marketing for Experts

Business EN ↓ 3 episodes

Hive Mind is the podcast for established experts and founders who want their book to grow their business — not just sit on Amazon. Hosted by Cristian Ungureanu, founder of Beehive Book Marketing, each episode features candid conversations with publishers, ghostwriters, marketers, and authors about what actually makes a book work as an authority asset — the kind that fills your pipeline with premium clients, raises your speaking fees, and opens doors a LinkedIn profile can't. No bestseller-list vanity metrics. No "secrets of viral book launches." Just honest tradeoffs, real outcomes, and conver...

Author

Cristian Ungureanu

Episodes

Why Most Business Books Never Grow the Business 25.06.2026 21:40

Most experts treat their book as something to promote. Kory Kirby — a publishing strategist who's taken 100+ books across the finish line — treats it as a product to design first. We get into why product comes before promotion in the four P's, the "five parts of you" system that turns a book into consulting conversations, and why price and placement (boardroom-only distribution, $300 direct-sold e...

Why Write a Business Book? Leads, Leverage, Legacy 17.06.2026 24:51

Why write a business book — and what does it actually do for your business? Marina Aris, founder of hybrid publisher Brooklyn Writers Press, makes the case that a book is a funnel, not a keepsake: a way to generate leads, leverage your expertise, and outlast a social feed that forgets you in a day. In this episode she breaks down her "three L's" — leads, leverage, and legacy — how to plant lead br...

How to Run Amazon Ads for a Business Book (Without Wasting Your Budget) — Michal Stawicki 18.05.2026 33:46

Most authors waste money on Amazon ads. Here's how to run them properly for a business book. In this episode, Cristian Ungureanu sits down with Michal Stawicki, an Amazon ads specialist who has managed campaigns for hundreds of authors since 2017, to break down exactly how consultants, coaches, and agency owners should approach Amazon advertising when the goal isn't book sales — it's clients, spea...