The Highlight | A Business Podcast for Business People

High Beam Marketing can help you grow your digital revenue. Learn more 👉 https://bit.ly/work-with-high-beam-marketing Today’s Highlight:Will Leach · Author of Marketing to MindstatesFounder of The Mindstate GroupWebsite: https://mindstategroup.com/ LinkedIn: https://www.linkedin.com/in/will-leach/ Discover how to use behavioral science to transform your branding strategy and boost sales. Chandler...

High Beam Marketing can help you grow your digital revenue. Learn more 👉 https://bit.ly/work-with-high-beam-marketing Today’s Highlight:Charlie Sells· Brand Strategist & Copywriter· Website: https://www.clarityovereverything.com · Instagram: https://www.instagram.com/chucksells/ In this episode of The Highlight, Chandler Lyles sits down with brand strategist Charlie Sells to break down 5 reas...

High Beam Marketing can help you grow your digital revenue. Learn more Today’s Highlight: Brad Imburgia · Founder of Ember Brand Co.· Website: https://www.emberbrand.co · Instagram: https://www.instagram.com/bradimburgia/ In this episode of The Highlight, Chandler Lyles sits down with branding expert Brad Imburgia to explore why most ecommerce brands send the wrong signal and don’t even realize it...

High Beam Marketing can help you grow your digital revenue. Learn more Send me your questions on Instagram . Today’s Highlight: Dan ManningOwner of Build the Story LinkedIn Website Why is storytelling the secret weapon in modern business? In this episode of The Highlight, Chandler Lyles sits down with storytelling expert and former Air Force pilot Dan Manning, founder of Build the Story. Together,...

Ready to scale your CPG business? Get an agency built to help. 👉 Learn More Today’s Highlight: Caleb MajorsCo-Founder & CEO of Brothers Nuts LinkedIn Instagram Website Amazon Caleb Majors isn’t your typical CPG founder. He and his brother started Brothers Nuts at just 14 years old. All while his family was navigating the heartbreak of his dad’s terminal cancer diagnosis. Instead of folding, h...

Send me your questions on Instagram. 👇 https://www.instagram.com/chandlerlyles/ In this episode, Chandler Lyles sits down with Pete Canalichio—a Navy pilot turned branding expert—to explore the untold truth behind brand equity, licensing, and emotional loyalty. From Coca-Cola’s licensing empire to how Apple maintains authenticity, this conversation breaks down what every business needs to know to...

Send me your questions on Instagram. 👇 https://www.instagram.com/chandlerlyles/ From Health Scare to Skincare: How Barbara Jacques Built Jacq's Skincare From Scratch In this episode of The Highlight, Chandler sits down with Barbara Jacques, founder of Jacq's Skincare, to talk about the inspiring (and gritty) journey behind building a clean beauty brand. 🚀Barbara is the Founder and CEO of...

Send me your questions on Instagram. 👇https://www.instagram.com/chandlerlyles/The Secret to Building E-Commerce Sites That Actually ConvertMost e-commerce websites are beautifully designed… and completely broken. In this episode, I sit down with Nicholas Reed, founder of 253 Media, to unpack what really makes an e-commerce site successful. From his start selling cycling socks to building a web de...

Send me your questions on Instagram .AI Won’t Replace You… But This Might (with Andrew Davis)In this episode of The Highlight, I’m joined by Andrew Davis—TV producer turned marketing legend—to unpack the real implications of AI in your business, career, and creativity.🔥 Here’s what we cover:✅ Why people are afraid of AI—and how to get over it✅ The power of mimicry and training AI to reflect you...

Send me your questions on Instagram . The 5-Part Framework for Running a Successful BusinessRunning a small business isn’t just about hard work—it’s about working on the right things. In this episode, I sit down with Zack Estes to break down his 5 Functions Framework—a simple but powerful approach to eliminating waste, acquiring customers, and scaling a business effectively.🔥 Here’s what we cover...

Send me your questions on Instagram. Most marketing campaigns fail—not because of bad products, but because of bad strategies. In this episode, I sit down with marketing expert Ed Poppe, founder of Poppe Marketing, to break down the real marketing playbook that drives long-term business growth. Here’s what we cover:✅ Why acquisition vs. retention is the ultimate marketing debate ✅ The biggest ma...

Send me your questions on Instagram. Most small business owners don’t think about succession planning—until it’s too late. In this episode, I sit down with Tim Metzner to discuss why failing to plan your exit strategy could cost you everything you’ve built.🔥 Here’s what we cover:- The real reason succession planning is crucial for SMBs- How to create a ‘fires burning list’ to prioritize urgent is...

Tired of ad agencies that overpromise and underdeliver? See how we're different. Schedule your discovery call today. Sign up for the best marketing newsletter of all time. Send me your questions on Instagram. 👇 @chandlerlyles Get The Highlight on Apple Podcast Get The Highlight on Spotify Podcast Del Reid is a passionate community advocate, entrepreneur, and life-long Buffalo Bills fan. Born...

The cereal market is worth over $35 billion a year and is full of established players. Eoin Carrol and Truely Cereal are eating the market one bite at a time. In this episode, Chandler Lyles interviews Eoin, co-founder of Truely Cereal about his entrepreneurial journey, why his first business didn't take off, how customers are driving this new business, and his marketing strategies for any new e-c...

Need help growing your business? Reach out! 👇 https://www.highbeammarketing.com/contact-us Sign up for the best marketing newsletter of all time. 👇 https://www.highbeammarketing.com/hightlight-newsletter Connect with Jason on LinkedIn 👇 https://www.linkedin.com/in/jason-soejoto/ Learn more about Duke Cannon 👇 https://dukecannon.com/ Connect with Chandler on LinkedIn 👇 https://www.linkedin.com...

Join Matt and Chandler at DealCon 2024, The Brand and Agency M&A Summit! Matt Bodnar, founder of Eidolon Capital, joins the show to talk about the pros and cons of growing a business with M&A. We can hear you now, "Private Equity and Venture Capitalist are bad for business. Why would we work with them or even consider selling?!?" Matt shares how he's building Eidolon Capital...

In this video, Chandler Lyles interviews Ari Sohn from TxtCart. They discuss his entrepreneurial journey and how he ended up with TxtCart. Then Ari reveals his key to finding and connecting with prospective clients. What's the key? Events. We're not talking about boring old networking events here! We're talking about highly curated experiences with like-minded people where connection i...

Apply for the Bevanda Nexus Event featuring John Delony 👉 https://bevandaproducts.com/pages/bevanda-nexus-signup Jonathan Fisher, owner of Bavonda, shares his journey as an entrepreneur and how his Amish background and strong work ethic have influenced his success. He discusses how Bavonda started and shifted from B2B wholesale distribution to the promotional space. Jonathan talks about the impor...

Want to schedule a virtual coffee with Chandler? Schedule your virtual coffee here. Chandler sits down with Craig Whitely, AKA Craig the Barber, to dive into his fascinating journey from barber to e-comm entrepreneur. They cover the pivotal moments and decisions that led Craig down this path and the detailed decisions he's made to build Burke Avenue into what it is today. Craig founded Burkey...

Join Chandler Lyles, co-owner of High Beam Marketing, as he sits down with Kacy Maxwell, the CMO of Provisions Group. Dive deep into the world of B2B marketing, discover the strategies that industry leaders swear by, and understand why a clear message is the cornerstone of any successful campaign. Don't miss out on these insights that can revolutionize your B2B marketing game in 2024. ____ Nee...

Steve Nissim is the Chief Storyteller at the Studer Family of Companies. Steve and the team at Studer will be putting on EntreCon 2023 in a few short weeks. Chandler Lyles will be joining them as a speaker this year as well. At EntreCon 2023 you will be challenged to think differently and reassess old ways of doing things. You will leave feeling more equipped to: 👉 Tackle tough challenges. 👉 Emb...

Chandler Lyles, co-founder of High Beam Marketing, delves deep into a transformative conversation with the dynamic entrepreneur and bestselling author, Nick Leighton. Drawing insights from his book "Exactly Where You Want to Be", Nick shares his journey, actionable strategies, and the principles that can guide any entrepreneur to both professional success and personal fulfillment. ____ N...

Public speaking may be America's number one fear BUT it's also the most under utilized resource for growing a business. In this interview, Chandler Lyles is joined by Grant Baldwin, the founder of The Speaker Lab. They dive into the world of public speaking, what it takes to build a successful speaking business, and how you can use it to grow your core offering. Grant is a speaker, podcast...

Bump into any random marketer in the street and they will all basically preach at you about how you should be incorporating content marketing into your business growth strategy. The problem is getting them to all agree on what exactly content marketing is, what it isn't, why it works, how it works, and how it should drive sales. In this video, High Beam Marketing co-founder Chandler Lyles brea...

Need help growing your revenue? Reach out! 👉 https://www.highbeammarketing.com/ Wondering why you should work with us? Check out these case studies: 👉 https://www.highbeammarketing.com/case-studies Listen to the show on the go! Spotify 👉 https://open.spotify.com/show/7keJX3OCN7tAta3UVC0rw4 Apple 👉 https://podcasts.apple.com/us/podcast/the-highlight-a-business-podcast-for-business-people/id1633...