The Higher Enlightenment Cannabis Podcast

Cannabis has been popularized globally by Amsterdam and the US, but there are numerous other markets out there doing interesting things to further the industry. In this episode, we speak to Yogesh Jhamtani of Buffalo Extract Systems, Dr. David Katerere, a pharmacist and researcher at Tshwane University of Technology in South Africa, and Cory Waggoner, CEO of Higher Yields Consulting and cannabis i...

Cannabis cultivations don't often think about air quality until there's a problem. Yet, air quality affects everything within your cultivation, including your plant health, your staff's health, and your operating efficiency and costs. In this episode, we'll dive into how air quality can impact your operational efficiency and what technology you should have in place from the ver...

Currently, there are billions of grams of product sitting in surplus in Canada. On the surface, this may look like a great situation for Canada to be in – having a stockpile of in-demand product. But the reality is much less hopeful. In this episode, we'll dive into the details of the Canada situation, how it's affecting cannabis businesses around the world, and what possible ramificatio...

In the cannabis industry, it's important to take advantage of opportunities as quickly as they arise and solidify your foothold in emerging markets. Minnesota is one such emerging market that you want to be aware of. Tune in to this episode where we speak with HYC's startup and applications expert, Shannon O'Mara, and Dutchie's Director of Market & Sales Intelligence, Matt...

Now in our 50th episode of the Higher Enlightenment Podcast, Higher Yields Consulting is announcing new initiatives, new innovations, and new ways to help elevate the cannabis industry to all facets of higher yields! In this episode, we speak with our CEO Cory Waggoner, our CRO Anthony Adkins, and our COO Tom Waggoner about what "higher yields" really means and what you can leverage from...

There have been a number of recent changes in states around the country that are dramatically impacting indoor agriculture, including California Title 24. While these measures aren't specific to cannabis, they're impacting cultivations in a severe way by imposing new requirements for energy efficiency and indoor air management.  On this episode, we talk with Ryan Doyle of Agxano, Dan Col...

Recently, several states around the country have made legislative changes requiring businesses to lower their energy demands by improving the efficiency of their operations – including cannabis cultivations, which require a great deal of energy. Whether you need to meet the latest requirements implemented in California, Illinois, or Massachusetts, or you want to cut back on your energy demands in...

Every cannabis business – whether it's a cultivation, extraction facility, manufacturing operation, or retail dispensary – depends on a healthy and plentiful grow. In this episode, we dive into the latest technology that is advancing cannabis cultivation and allowing growers to achieve higher yields than ever before.  With the lighting experts at Fohse, we will introduce you to the Pisces, Co...

From startup cannabusinesses to multi-state operators, finances and investing in the business's growth are universal concerns. However, many cannabis operators aren't aware of or don't understand the financial opportunities that can help them level-up their operation without such a heavy monetary lift.  On this episode, we'll talk to tax experts, solar experts, and energy effic...

We all know the cannabis industry is changing at a rapid pace. But so are the industries surrounding cannabis that have a direct impact on costs, compliance, and quality control. Most people who jump into the cannabis industry are shortsighted and focus too much on immediate rewards and profits – including MSOs. But if you want to succeed long-term, then you need to future-proof your business.  Th...

Improving the analysis of testing can dramatically increase consumers' experiences, as well as operators' return on investment. But most cannabis business owners are intimidated by the data and don't know how to use it to drive smart, leading edge business growth.  In this episode, we talk to Len May of Endocanna Health and Matt Kurtzman of Canold about how data can support business...

The cannabis industry is booming with opportunity – and as small businesses gain their footing, grow, and scale, company leaders are able to step out of the day-to-day operations and into true executive roles. But what does it really take to be an executive in the cannabis industry? How does one get started? And what should existing businesses look for when choosing to bring a new voice of leaders...

In this episode of the Higher Enlightenment Podcast, we’re talking with facility design, engineering, and construction experts about how to build the best grow houses and manufacturing and extraction facilities that produce higher yields. Taking a cannabis grow house from concept to certificate of occupancy is no small feat; it takes a team of experts working through the theory and transforming gr...

In this episode, we talk with Will Bowden (Grasshopper Farms) and Justine Calvino (Emerald Road) about the challenges of outdoor growing of cannabis. In addition to the environmental challenges these expert growers have to overcome, they’re also both working to alter the misconceptions about outside grow operations by producing a high-quality "craft" product.

With so many cannabis and CBD brands emerging on the market today – and so many consumers reporting mediocre first experiences – quality testing is more important than ever. Not only can quality testing help build trust in your brand’s quality and trustworthiness, but there are many other ways accurate and reliable testing can add value to your brand. Join us in this episode as we discuss cannabis...

Multistate operators often confuse operating the business with developing the business. The two are not the same. In other words, it’s the difference between working on the business and working in the business. In this episode, we’ll talk about when a company can recognize the need to separate its business operations from its business development and how this strategic move can have a dramatic imp...

Branding and marketing in the cannabis industry is a slippery slope. Make one false move and you may have to reorder an entire line of product packaging, pull your advertising, and watch thousands of go down the drain. We’re equipping you to avoid all of those costly pitfalls by telling you what the industry doesn’t: what not to do in marketing and branding!

Cannabis companies with big aspirations inevitably grow to the point that they need business development consultants to come in and see the finer details of optimization, growth, and scaling. During this episode, we cover everything from hiring to scaling, efficiency, logistics, product diversification, ERP, BPO, ROI, and more – all from the perspective of helping you hire the right people who can...

In the final episode of this three-part series, we’re looking at the pressures of the psychedelic market. Like hemp, psychedelics got caught up in the smear campaign waged against cannabis in the ‘60s and ‘70s. But now people around the world are realizing that psychedelics are not only far less harmful than they were once made to believe, but also they can be used for some incredible benefits, in...

In the second episode of this three-part series, we’re looking at the pressures of the hemp market. Historically, hemp went through a terrible chapter where it was falsely equated with cannabis and all the allegedly-harmful effects of cannabis. Fearful parents and community leaders did everything they could to keep cannabis – and, by extension, hemp – out of their communities.  Now, hemp is starti...

In the first episode of this three-part series, we’re looking at the pressures of the THC market. Companies like Budweiser are expanding into the infused drink market with their Beyond Beer product line. While THC has historically been associated with smoking, vaping, and edibles, we’re now seeing major labels expand the marketing into beverages. In this episode, we explore how this expansion will...

Many emerging cannabis businesses treat their branding like an afterthought. Worse, still, they act as though cannabis branding is easy. Because of the industry’s natural association with the plant itself, they assume their brand should include green, a pot leaf, and/or a green cross. Yet, by just slapping the obvious associated symbols together and calling it a brand, you’re missing out on a majo...

In this episode, we’re diving into the mysterious topic of the UN’s so-called “secretive body” and the “cannabis initiative” it’s been tasked with. The UN is a major controlling agency on the global stage.  As such, this new initiative may have far-reaching implications for international cannabis deals, operations, and commerce, particularly in Latin America. Listen to HYC experts Cory Waggoner, A...

The southern states have been hold-outs in the emerging cannabis economy. However, they’re starting to dip their toes in the waters of strengthening their state economies with the help of revenue and stability from cannabis businesses. In this episode, we dive into states like Texas, Mississippi, Alabama, Arkansas, and Louisiana to give you, our listeners, the best guidance possible in choosing wh...

Here at Higher Yields Consulting, we talk a lot about what we do for our clients, what’s going on in the cannabis industry, and how you can stabilize, grow, and scale your cannabusiness – but we don’t talk much about ourselves and why we do what we do! Today, we’re giving you a peek behind the scenes to get to know the origins of HYC and the expertise our team members bring to the table.