The Higher Education Circuit: Behind the scenes of Applications, Marketing, and Growth

In the latest edition of #EducationCircuitByMeritto, we sat down with Prof. Rick Bennett, Deputy Vice-Chancellor and Vice-President at British University Vietnam (BUV), to discuss what it takes for universities to build credible transnational education models across Southeast Asia. As international institutions expand beyond their home countries, delivering a global degree alone is no longer enoug...

In the latest episode of The Higher Education Circuit , powered by Meritto, we sat down with May Tan Mullins, Provost and CEO of the University of Reading Malaysia, to understand how international universities can build credibility beyond rankings in emerging markets. Recorded as part of #EducationCircuitByMeritto, this episode highlights why governance, academic standards, admissions, communicati...

In the latest episode of The Higher Education Circuit , powered by Meritto, we sat down with Dr. Lolowa AlMarzooqi, Associate Vice Provost for Undergraduate Education at NYU Abu Dhabi, for a focused discussion on institutional leadership in undergraduate education.  Recorded as part of #EducationCircuitByMeritto, this episode explores how universities can strengthen governance, align academic poli...

In the latest landmark episode of The Higher Education Circuit, powered by Meritto, we sat down with Miloš Topić, VP & Chief Digital Officer at Grand Valley State University, to unpack how U.S. higher-ed institutions are approaching Fall 2025 with trust and efficiency at the forefront. This episode explored how AI is reshaping the way universities attract, assess, and support students, guiding...

In the latest landmark episode of The Higher Education Circuit, powered by Meritto, we sat down with Jan Horn, Managing Director at SAE University College UAE, to unpack how the UAE is boosting its global appeal in Fall 2025. This episode explored how institutions are leveraging the STEAM model to attract international talent and build meaningful career pathways, adopting AI to strengthen strategi...

In the latest landmark episode of The Higher Education Circuit , powered by Meritto, we brought together eight education leaders from the USA, UAE, Malaysia, and India for a rare cross-continental conversation on the future of student recruitment and enrollment. Together, we explored how institutions can adapt to shifting student expectations and competitive pressures, while navigating regional re...

In the latest episode of The Higher Education Circuit, powered by Meritto, we explored how strategic marketing and communication have become essential leadership tools in the U.S. higher education landscape. The conversation features leading voices from the education sector as they shared actionable insights on how presidents, trustees, and senior leaders can master data-driven storytelling, integ...

The AI wave isn’t coming, it’s already here. But while most institutions are experimenting with tools like ChatGPT, only a few are building real, scalable systems around it. In this must-listen episode of The Higher Education Circuit by Meritto, we cut through the hype and show how ChatGPT can be a strategic force in higher education, helping enrollment teams personalize outreach, scale content pr...

In the latest episode of The Higher Education Circuit, powered by Meritto, we explored how in today’s U.S. higher-ed landscape, staying competitive means adopting smarter, student-first strategies that truly drive results for your admissions office. Recorded during our recent edition of #EducationCircuitByMeritto, this conversation features leading voices from the education sector as they shared a...

In a time of enrollment cliffs, rising expectations, and financial strain, higher education leaders can no longer rely on tradition alone. This episode explores what it truly means to lead, not just manage, in today’s dynamic academic environment. From boardroom decisions to campus-wide transformation, we dive into strategic frameworks and bold approaches that empower presidents and trustees to sh...

In the latest episode of The Higher Education Circuit, powered by Meritto, we dive into the most pressing challenges U.S. institutions face today on how to recruit and retain the right students in an era marked by budget cuts, evolving visa regulations, and shifting student expectations. Recorded during our recent #illuminateByMeritto webinar, this conversation features leading voices from the edu...

Graduate enrollment in the U.S. is under pressure as student attention spans are shorter than ever, and admissions teams are being asked to do more with fewer resources. In this episode of The Higher Education Circuit, powered by Meritto, we unpack how conversational AI is helping the U.S. institutions meet students where they are, across channels, around the clock, and with the personalization to...

U.S. institutions are facing a tough reality: higher student expectations, tighter budgets, and teams stretched thin. But AI is offering a new path forward, one that’s practical. In this episode of The Higher Education Circuit, powered by Meritto, we dive into how AI is helping U.S. colleges and universities transform the entire student lifecycle, from inquiry to enrollment without overwhelming th...

Choosing a CRM for your institute shouldn't feel like a gamble, so we did the digging for you. In this episode of The Higher Education Circuit, powered by Meritto, we break down real reviews from platforms like G2, Capterra, and Software Advice to reveal what users are actually saying about Salesforce Education Cloud, Slate, Element451, and more. From enrollment management to AI-readiness and...

International students still want a U.S. degree, but how they explore, evaluate, and engage with universities has completely changed. In a world where digital-first interactions are the norm, traditional recruitment tactics like costly travel and blanket marketing just don’t cut it anymore. In this episode of The Higher Education Circuit, powered by Meritto, we dive into the real challenges U.S. i...

Higher ed in the U.S. is at a turning point. Traditional admissions processes are struggling to keep up with rising expectations for speed, personalization, and meaningful student engagement. But institutions leaning into AI? They’re already seeing faster response times, better conversion rates, and smoother enrollment experiences. In this episode, we break down how AI can transform your admission...

In the latest episode of The Higher Education Circuit, powered by Meritto, we take you inside the record-breaking admissions success of the U.S. based Clark Atlanta University, an institution that received over 46,000 applications for a freshman class of just 1,200 seats, outpacing even the University of Georgia. Recorded during our exclusive #illuminateByMeritto webinar, this conversation feature...

In this latest episode of The Higher Education Circuit , powered by Meritto, we delve into how student engagement is reshaping the transnational education landscape in the UAE. Recorded during our exclusive #IlluminateByMeritto webinar, this conversation with Dr. Adham Fayad from De Montfort University Dubai examines how universities can enhance student experiences, streamline enrollment processes...

In the premiere episode of The Higher Education Circuit , powered by Meritto, we explore how the graduate and professional education landscape in the U.S. is evolving — and what that means for institutions aiming to stay ahead. Recorded during our exclusive #IlluminateByMeritto webinar, this conversation dives into the challenges and opportunities that enrollment leaders face today. From shifting...