The High Performance Marketing Podcast

Referrals are the golden goose of marketing. Real Estate agents thrive when friends and family keep you top of mind and send a potential prospect your way. On today's episode of The High Performance Marketing Podcast, I'm sharing loads of proven practices for staying top of mind to increase and generate more referrals.

Shiny objects abound when it comes to ways you can stay top of mind and communicate to the heart of your clients. There's a major winner in the space that is often overlooked, wins double the business at 33% less the cost. Learn what it is on today's episode of The High Performance Marketing Podcast.

What happens when leaders fail to lead?  Key team members can get frustrated with the lack of proper, needed action and leave the organization.  On this episode of the High Performance Marketing podcast, I'll share insights to help you understand what you can can do to cast an inspiring vision to drive your organization forward, so you show up as a leader who impacts the people arou...

How do you communicate with your ideal client in a way that connects with their core desires? When the words you use (in emails, social content, videos, etc.) speak to the heart of you customers in a way that helps them see that you can help them live better and become a better version of themselves, you have customer loyalty!  

Wouldn't it be great if you could read your clients mind and understand exactly why they choose to make a purchase? On today's episode of the podcast you'll learn 5 key factors that influence buying decisions in real estate.  Understanding why your clients make these decisions will help you communicate with them on a deeper level.

Charging what you're worth matters to your bottom line. Realtors who position themselves as a commodity will struggle to make ends meet in a business that already thinks agents are overpaid.  On today's episode of the High Performance Marketing Podcast, I'll share insights on how to add value to the life of your clients in order to position yourself as a Realtor® worth paying top dollar for.

How do you transition from being good real estate agent to becoming great? On today's episode of the High Performance Marketing Podcast, I'm going to dive into helping you reflect on the tiny incremental pushes in the right direction that lead to more success in your business. 

What if you could grow your brand by committing to only small snippets of video content? If the long form video stuff has been holding you back, you're going to love Instagram Reels. On today's episode of the podcast I'll share a simple content strategy, help you brainstorm creative ideas, and break down your content buckets so you increase brand awareness and attract more of your ideal client.

You've heard it a million times, people want to work with those they know, like, and trust. But trust is expensive and has to be earned. What are the concrete things you're doing each day in your business to earn the confidence of the people around you? My guest today, Tony Farias , is going to teach you just that. His genuine ability to build meaningful relationships serves as the driving force f...

In a digital world where human attention is a scarce commodity, your visual brand presence matters more than ever. My guest today, Megan Giles , owner and head Graphic Designer at MG Graphics , lasers in on attention as a resource which your clients don't have much of to give.  She'll teach you why good graphic design can help  keep your branding consistent so you  bu...

Want to be more strategic with the way you connect on Facebook Messenger so you drive more referrals? Could an insider secret to the information you keep in your CRM help you sell more to even the clients who've said they'll never move? Today's episode of the podcast has me connecting with fellow marketer and author Matt Muscat. His new book is an Amazon best seller because the chapters are short...

Do you have a goal for your social media channels? Are you clear about how you want the investment of time and money marketing in this space to help you grow your business? On today's episode of the podcast I'm sharing two simple tweaks you can make with your social media marketing to help you get more people to work with you.

Major brands leverage story telling as an easy to way to deliver a memorable and repeatable message. Brands who communicate clearly not only survive, they also thrive as industry leaders. On today's show I'll talk you through how big brands do it so you can use story to grow your business.  

Without a clearly written and compelling message, your clients don't understand why NOT doing business with you matters. Help use the framework of story to guide them along the buyers journey, so they take action and see you as the trusted authority to help them get what they want most.

In a competitive service industry like Real Estate, Digital Assets are a valuable content piece you may have overlooked as way to stand out and set yourself apart from the average agent. On today's show I'm talking to Ben Accinelli - Real Estate Photographer and Videography ninja and owner of Shoot To Sell Ben's talents as a top notch photographer and videographer aren't just about what type of ca...

Brands with powerful purposes know why they do what they do and they bring along a tribe of people who want to support them in their mission. When you can clearly communicate your brand purpose, your clients understand how you do business, why you do business as well as the operating values you live by. 

Catherine Brown , Founder of ExtraBold Sales , polled over 200 sales professionals across a wide range of industries and found that across all age groups, people hold a lot of negative views about the sales process.  No doubt you’ve worried before, that you were coming across too pushy in a listing appointment, or that you were going to ruin a relationship if you used aggressive or sleazy tac...

Are you using your client events as a way to make your sphere feel seen and special? Are you optimizing your client touch points throughout the process in order to give you the maximum number of opportunities to connect with them in a meaningful way?  Alexandra McEwen is my guest today and she's sharing all about how client appreciation events allow her to have an increased impact on the peop...

Create a customer-focused culture within your Real Estate practice by helping clients define value and help assess how you bring that to them. Episode 18 will help you answer the question, "How can I make life easier for my ideal client today?" with five, easy, manageable tips. Start creating a growth framework today by focusing on these time-proven, simple customer-driven practices.

Do you ever find yourself stressed out about where your next commission check is coming from? Or feeling like there's so much outside of your control in a business that has you a little drained from that always "on call" feeling?  You're not alone.  Even the best real estate leaders find themselves battling between the daily decision to focus on what's important and what's urgent. On tod...

Growing your real estate business by developing consistent and relevant content is a sure fire way to leverage your time and money. Content allows people to share your ideas and find you on social media or search engines. The best part is it’s totally FREE. On today’s show learn the 5 ways content is the currency of the current digital marketing landscape.       

In a business where relationships and a good name are everything, presenting the world with your most genuine self, will help you attract the attention of only the best people in your life and repel the wrong ones. Authenticity can be difficult though, it requires a certain amount of self confidence in dealing with the potential for rejection.  Today's pod guest is Ch...

The world we live in leads you to believe everyone has it together except you. This can often lead to battling feelings of self doubt or insecurity, which can hold you back from taking chances on your dreams. Whether that’s growing your business or pursuing passion projects, there’s a voice inside of you telling you you’ve got greater potential inside waiting to be unleashed. On today’s show my gu...

What if you could gain access to more people in less time? What if you could share content that didn't make you look just like every other agent? What if you staying top of mind was as simple as using your natural talents? On today's episode I'm talking about how you can create amazing real estate content with Realtor, Coaching Superstar, and YouTube Host Alisia Krastel . 

On today's show I want to talk to you about what identity transformation, what home ownership really means to your clients, and why you should be talking more about it in with the content you're creating.