The High Performance Marketing Podcast

You know how when a business starts doing well, the first reaction is to do more? More marketing, try another channel, reach a new audience. It feels smart. It feels like that’s what you’re supposed to do. But sometimes that’s where things get messy. The message that used to feel really clear starts stretching. You’re talking to more people, trying to say more things, and before you know it, it do...

Think customer satisfaction drives loyalty? Think again. On this episode of The High Performance Marketing Podcast, I'll unpack surprising research (including a 97,000-customer study) that reveals why "delighting customers" isn't the key to keeping them—and what actually is. You'll learn: Why customer service interactions often drive disloyalty, not loyalty The one factor that predicts whethe...

On this episode of The High Performance Marketing Podcast, I'm talking about your company's digital front door.   It's all about websites. Not just how they look, but how they work—or don’t.   Here's what I've learned after reviewing 100 B2B websites - t he 5 silent killers tanking conversions.   Fix them, to win more customers. Bonus:  The Five Marketing Assets That Turn...

If your B2B sales cycle drags on for weeks—or months—I bet you, it’s not your pitch. It’s the way you’re talking about your products and services.  On today’s episode of The High Performance Marketing Podcast, I’ll teach you how to bridge the gap between ‘interested’ and ‘ready to buy prospects’—by using story based marketing  to help people quickly understand what you do, the pain...

Are mission statements still relevant—or just corporate wallpaper no one actually looks at? You’ve seen them: vague, buzzword-packed blurbs hiding on an “About” page, doing nothing to inspire action or connection. In this episode of the High Performance Marketing Podcast, we’re breaking down whether mission statements still matter (spoiler: they do— but only if they’re done right ). You’ll learn w...

If your business was a movie trailer , would people be excited to see the whole thing? Would they lean in, eyes wide, thinking, "Wow, I need to see this!" Or… would they just keep scrolling, forgetting about you before the next scene even plays? See, great trailers don’t confuse you. They don’t waste time. In the first few seconds, you know the hero, the stakes, and exactly why you should care. Yo...

When your marketing doesn’t make it clear why you’re the best choice, customers aren’t sure why they should choose you over your competitors. The result? Price becomes the only difference, leading to lost sales, less consumer trust, and your strengths getting overlooked. This is where brand positioning comes in. In the simplest way I can think of Brand positioning is the process of defining how yo...

If you’re the founder, CEO or leader of a company, you know that creating content is no longer just an option its become a non-negotiable — like a carve out time in your calendar, get it done kinda thing, or you’ll get overlooked. On today’s episode of the podcast, I'm diving in on content for founders—how and why to do it (psst…it’s going to get your customers fired up to work with you for starts...

I get it—new marketing trends pop up faster than you can say 'shiny object syndrome,' and it’s tempting to chase after every single one of them. But here’s the thing: content marketing is like that one friend who’s always there for you—reliable, trustworthy, and pretty much the best wingman you could ask for. It’s still the secret sauce that builds brand awareness and keeps your customers coming b...

On this episode of the High Performance Marketing podcast I'll dive into ways you can help simplify the buying decisions for your clients. Learn ways to minimize their perceived risks and provide them with a seamless, positive purchasing experience. 

 A clear purpose for why you do what you do is more important than even having resources, technology or even talent. And this concept applies to your business because people don’t buy what you do, they buy why you do it. On today’s episode of the podcast I’ll dive into the incredible philosophy to start with why and how it can be a game-changer for your marketing efforts.

 I recently read a book and this statement stuck out to me. “The secret to attracting people to your service brand isn’t out-marketing or out-competing. It’s understanding what other people find extra ordinary in what you find ordinary.” Well my friend, if you aren’t communicating your super powers, no wonder you’re getting overlooked. So let’s fix that.  On this episode of the podcast&n...

On this episode of The High-Performance Marketing Podcast, Ali breaks down the misconception that marketing is an unaffordable luxury. She'll explore the critical connection between sales and marketing, and share practical tips on how to leverage marketing investments to drive revenue.    TRANSCRIPT Welcome to The High Performance Marketing Podcast, a show for business owners who want to...

On this episode of The High Performance Marketing podcast, I share easy-to-implement techniques that can make a big impact on the growth of your business without requiring a huge budget. 

On this episode of The High Performance Marketing podcast - I’ll take you down the path of why hiring a marketing leader is an absolute must for your business, what you should expect and how marketing leadership is the driving force behind successful, scalable and repeatable sales results.   Transcript Welcome to the high performance marketing podcast, a show for business owners who wann...

Imagine you're building your dream home. Your blueprint, or plan, shows you how to put all the pieces together so it looks great. Well, businesses have a plan too, called foundational messaging. It's like their blueprint for how to talk to people and make them understand what they're all about. On this episode  of the High Performance Marketing Podcast,  - Ali breaks down foundational me...

Most business owners find themselves really busy yet feeling completely unproductive. Every day feeling like you don’t have enough hours in the day to complete everything on your plate while simultaneously asking yourself at the end of the day - what did I get done?   On  today’s episode podcast I'll dive into ways that you can run your business better by focusing on the essentials or as...

Most often you want to grow your list of potential leads, but the idea of cold calling or sending spammy emails on Linkedin make you cringe. And that's because in business marketing, too much of our cold outreach strategies feel icky. On this episode of the High Performance Marketing podcast, I’m diving deep into the world of lead magnets and email marketing, as ways to give you the power to provi...

Referrals are the currency of trust in the world of running a business. They’re literally the golden goose of entrepreneurship. But here’s the problem, many business owners feel uncomfortable asking for referrals. Onthis episode of the podcast let’s talk about ways to get more referrals for your business.

As a business owner, you had a passion for the service you sell and helping others and most likely have found yourself becoming an 'accidental leader,' someone who leads not by design but by circumstance.  On today’s episode of the podcast we’ll dive into accidental leadership and the power of owning up to mistakes.   TRANSCRIPT   Welcome to The High Performance Marketing Podcast, a...

    On this episode of The High Performance Marketing podcast we'll explore a broader definition of marketing and how it extends beyond your traditional marketing efforts.   Transcript Welcome to The High Performance Marketing Podcast, a show for business owners who want to create meaningful customer connections, using simple marketing and quality content. I’m your marketing guide,...

The most important asset your business has is your customer. And if you want to capture their attention you need to know them inside and out. On this episode of The High Performance Marketing podcast, we'll outline the process of creating a buyer persona as an indispensable strategy for creating a genuine connection between you and your ideal client. _________ Crafting irresistible connections thr...

Have you ever had a big dream but no plan to achieve it? It's like wanting to climb a mountain without a trusty Sherpa to show you the way. When it comes to your 2024 business goals you need a roadmap - and that's where your marketing plan comes in. But I'm not giving you overwhelm or a 20 page strategy you'll write and never read again. I'm keeping it super simple and breaking it down into 3 key...

Well here we are, the last week of the year! 2024 is days away and before we get into the whole planning for the future, let’s take a moment to consider that marketing is always changing and to stay on top of the change you need a combination of three things:   Reflection Adaptability And strategic planning   So, on today’s episode of the podcast - we’ll look back at 2023, identify what...

It's hard not being liked. We're hard wired to want to be. And when it comes to running a business, leading a team, and your clients  - it all comes with its fair share of challenges. The reality check is that not everyone will like you, support you, or sing your praises. When faced with unpopularity and criticism, how do you handle it and keep moving forward? On this episode of the High Perf...