The Heartful Canvas Podcast

Are you struggling to understand how email marketing can be used in your crochet or knitting pattern design business? Are you confused about what email marketing is and how it can be leveraged to increase your income and impact as both a designer and a business? In this episode of the Pattern Design Circle Podcast, we dive into the full overview: what it is, why it's a highly recommended mark...

"Marketing." What kind of feelings does the word bring up for you? Anxiety? stress? overwhelm? frustration? confusion? or joy? excitement? connection? fulfillment?  Marketing is one of those words that so many small business owners absolutely hate, and knitting pattern designers are no exception at all. It can feel like it's a waste of time, too time-consuming, and too difficult to...

It's currently December, a busy season of life that can bring up a lot of negative emotions. We've created this expectation for ourselves that our life has to be perfect and all of our goals have to be achieved by December 31st, which can leave us feeling frantic and overwhelmed in an already hectic season. So how do you end the year - personally and in your business on a high note? In a...

Needing a dose of inspiration? Just listen to this episode with Shelley Brander, owner of Knit Stars and Loops Yarn Store, and author of Untangled: A Step-by-Step Guide to Joy and Success for the Modern Yarn Lover and Moving the Needle: Yarns from an Unlikely Entrepreneur!  After reading Shelley's most recent book, Move the Needle, I couldn't help but immediately contact her and ask her...

We are each on our own journey, and we love to hear about other's journeys: what inspires them, how they got to where they are, if they have any secrets, and more. I've been hosting a featured pattern designer every month on my Instagram account to talk about all the details that we don't usually see online. Join us for the seventh featured designer, Megan Nodecker, the knitting pat...

Do you struggle with paying yourself as a knitting pattern designer? Are you wondering how to increase your pattern prices or how to make additional money for the work you're already doing? You are not alone. In this episode, I bring in Hanna Lisa, the owner of Making Stories magazine, to talk all about paying yourself inside the knit and crochet industry. Just two months ago, Hanna Lisa made...

We are each on our own journey, and we love to hear about other's journeys: what inspires them, how they got to where they are, if they have any secrets, and more. I've been hosting a featured pattern designer every month on my Instagram account to talk about all the details that we don't usually see online. Join us for the sixth featured designer, Tressa Weidenaar, the knitting pat...

As a business owner working to create an aligned business that you love and enjoy, that you get to run (rather than it running you), and that allows you to show up authentically as yourself; you may wonder if it's possible to follow a strategy AND follow your energetic flow. Or, you may be questioning your abilities and your energy, assuming that there is something wrong with you because you...

As a business owner, your resources are limited. Time, money, energy, health... some of them (like money) you can increase, but one thing you can't ever change is time. Each day, you have a defined amount of time: 24 hours. You can't create more time, you can't take away time, but you can choose how to spend your time. Are you investing your resources in activities that bring you a...

We are each on our own journey, and we love to hear about other's journeys: what inspires them, how they got to where they are, if they have any secrets, and more. I've been hosting a featured pattern designer every month on my Instagram account to talk about all the details that we don't usually see online. Join us for the fifth featured designer, Mieka John, the knitting pattern d...

Are you feeling stuck in your business, either with an idea, a project, or your business as a whole? Are you feeling frustrated with the uncertainty you feel toward the future and the lack of clarity you have about moving forward? Don't worry; you are so not alone. This is familiar ground for entrepreneurs: we've all been here multiple times. But the good news is, you can learn to naviga...

We are each on our own journey, and we love to hear about other's journeys: what inspires them, how they got to where they are, if they have any secrets, and more. I've been hosting a featured pattern designer every month on my Instagram account to talk about all the details that we don't usually see online. Join us for the fourth featured designer, Karel Chan, the knitting pattern...

Are you feeling scared about the idea of investing in yourself and your business? Don't worry! That's normal. In this episode, I break down why that feels scary, how the action of investing in yourself changes your mindset and the trajectory of your business, and the 5 most powerful things that we receive when we are willing to invest in a coaching program. If you're ready to invest...

It happens to all of us. We hate it, we'd love to avoid it, and sometimes we pretend it never happened. What am I referring to? I'm talking about all of those times you've felt like a failure. When you didn't achieve your goals, everything felt like it went wrong, or you felt like you weren't far "enough." But in this podcast episode, I want to challenge that tho...

Are you getting frustrated with the amount of time you spend creating content for your pattern design business? Do you find yourself feeling unmotivated and overwhelmed every time you try to create a social media post or email for your subscribers? If yes, I recorded this podcast episode just for you. In this episode, I share my process for how I efficiently create content for social media, email...

We are each on our own journey, and we love to hear about other's journeys: what inspires them, how they got to where they are, if they have any secrets, and more. I've been hosting a featured pattern designer every month on my Instagram account to talk about all the details that we don't usually see online. Join us for the third featured designer, Emma Janet, the knitting pattern d...

When you're struggling to be "successful" as a pattern designer, or in anything you do, really, it can be easy to look at what other folks are doing, make assumptions about whether or not they are successful, and if you think they're successful, want to copy what they're doing. You aren't intentionally trying to copy them; you're just trying to find the secret to...

We are each on our own journey, and we love to hear about other's journeys: what inspires them, how they got to where they are, if they have any secrets, and more. I've been hosting a featured pattern designer every month on my Instagram account to talk about all the details that we don't usually see online. Join us for the second featured designer, Kam de la Pena, the knitting patt...

When you think of branding, what do you think of? Many business owners think of the aesthetics: logo, colors, fonts. And while that is (a small part) of it, that's not the whole branding picture. It's really just the final bit, and if you don't have the first part sorted out, the aesthetics bit can feel like you're just throwing a dart in the dark. However, when you have clarit...

Do you struggle with feeling like you aren't creative or aren't creative "enough," even though you are a maker and pattern designer? I believe we are actually all creative, but many of us have been taught otherwise. This episode is a little bit different. It's actually the recording from when I was the guest on Kinsey Streib's podcast, Feel Good Social. She interviewe...

We are each on our own journey, and we love to hear about other's journeys: what inspires them, how they got to where they are, if they have any secrets, and more. I've been hosting a featured pattern designer every month on my Instagram account to talk about all the details that we don't usually see online. Join us for the first featured designer, Hannah Thiessen, the knitting patt...

Designing knit or crochet patterns and running your own business can feel so complicated and overwhelming. There are so many tasks to manage every day, and it can feel like there's a million other tasks you "should" be doing. Add into that the perceived success of others, your perceived lack of success, and the stressors that are always sure to arise, and you can feel so discouraged...

When you sit down to create your knit or crochet design and pattern, are you feeling frustrated, confused, or unmotivated? Chances are you're using a design process that isn't optimal for you. There are certain steps required to create a design idea and a pattern, but you don't have to follow those steps in any specific order. Even the best designers follow different design processe...

There are several platforms available for selling your knit or crochet patterns, but how do you know which one is the best fit for you? Your time is limited and it's not efficient to be uploading all of your patterns to all of the locations. I encourage you to just start with 1-2 platforms to save yourself from overwhelm, fatigue, and wasting your time. The truth is, not all of the platforms...

We are each on our own journey, and we love to hear about other's journeys: what inspires them, how they got to where they are, if they have any secrets, and more. I've been hosting a featured pattern designer every month on my Instagram account to talk about all the details that we don't usually see online. But my Instagram following also wanted to hear from me! So in this episode...