The Heartful Canvas Podcast

We are each on our own journey, and we love to hear about other's journeys: what inspires them, how they got to where they are, if they have any secrets, and more. Last year I hosted a featured pattern designer every month on my Instagram account to talk about all the details that we don't usually see online. Join us for our tenth featured designer, Natalie Warner, the knitting pattern d...

We all get caught in the trap of buying solutions with the hopes that they'll magically fix everything in our business - and life. And while there are so many valuable resources and products - courses, webinars, workshops, classes, memberships, etc - that are SO valuable, there comes a point when it's time to stop buying all the things... at least for the time being. Perhaps you've...

I'm co-hosting a free workshop with Megan of Pip & Pin this Friday, June 23, 2023; to talk about using social media marketing in your knit or crochet pattern design business. To join us for the free workshop, just sign up here . Send a Fan Mail Message! If you've found this episode helpful or inspiring, feel free to support the podcast via Ko-fi 🌸 3 ways I can help you right now: Co...

You are a wonderful, beautiful, kind human. You care about other people. You're a nice person. Did you know that you can use this to your business's advantage to make more money? Not in a gross, manipulative way, but to lean in deeper to who you are. By creating and cultivating genuine connections as a thoughtful human, you build the like-know-trust factor not only among your audience an...

Life is made up of journeys, and understanding your ideal customer's journey can be so valuable for several reasons, including: showing your audience that you understand where they are, what they want, and how they can get to their goal... which builds trust in you providing the resources and products to help your audience in their journey understanding how to serve your audience well in each...

We are each on our own journey, and we love to hear about other's journeys: what inspires them, how they got to where they are, if they have any secrets, and more. Last year I hosted a featured pattern designer every month on my Instagram account to talk about all the details that we don't usually see online. Join us for our ninth featured designer, Meghan Jones, the knitting pattern des...

Whether you're "just curious" to learn how designing knit and crochet patterns works, you've decided you'd like to design knit or crochet patterns but you aren't sure where to begin, or you've started designing and you're getting stuck; I'm teaching a class just for you! In my new class, Intro to Knitting and Crochet Pattern Designing, I'm covering...

Maybe things in your business are feeling hard, or maybe things don't quite feel right. Maybe you're struggling to get in touch with your creativity again, or maybe you can't find any time to stop and rest. Maybe you have a feeling that things are meant to be different, or maybe you're struggling to see how anything could work out in the future. And maybe, if you're in any...

Did you know the way you interact with the world in one part of your life can be indicative of how you handle other parts of your life as well? Apparently that applies to playing mindless games on your phone as well. Ask me how I know! You see, I've been sick for the last two weeks, with not a whole lot of energy and minimal brain capacity for getting work done. Naturally, when I haven't...

Struggling with putting the pieces together in your business, marketing or designing? Trying to sort out why things are feeling misaligned, or how to get a marketing strategy to work for you? I would love to work with you 1-on-1 to get you on the path of clarity and confidence in your knitting or crochet pattern design business! I always offer 1-on-1 coaching calls , but for this month only (May 2...

Have you ever purchased a course, expecting it to make your business or life complete, and been upset because you feel like you didn't learn anything new? Have you ever received some advice and thought to yourself "that doesn't feel right at all?" Have you ever felt like you should just stop asking for advice because it's never actually helpful? In this episode, I want to...

I tend to talk a lot about authenticity and alignment in business, but recently I've been wanting to dive deeper into what that actually means. What does it really mean to have authenticity in your business? What does it really mean to have an aligned business? In this episode of the Pattern Design Circle Podcast, I propose that perhaps, authenticity in your business equates to having a sense...

If you're not familiar with the idea of Hustle Culture, it's this idea that we have to constantly be working hard, constantly working to achieve the next thing, constantly grinding, in order to be successful. And while I absolutely believe that we can have healthy spurts of hustle, I don't believe it's healthy to live in a Hustle Culture mentality. In this episode I talk a bit...

Whether you recognize it or not, we all go through different seasons throughout life. If you don't like the term season, you might also think about it as themes or phases. Times when things just aren't the same as they once were. It can be for a variety of reasons: something changing within us emotionally, physically, or mentally; or something that's happened or happening around us....

In March I posted on my Instagram account asking what folks wanted to hear about on the podcast, and someone asked to hear how I created the Creative Thought Journey... so here you are! It's a process that I created to replicate the process my brain naturally went through to create several of my own knitting pattern designers. When I wanted to share it with other pattern designers, I transfor...

Well, this "minisode" didn't end up so "mini," but in this episode, I chat about the launch strategy that I have been using for Pattern Design Circle - and why I'm changing it! Doors will be closing to Pattern Design Circle on April 5, and I will be returning to a cart open/close method - meaning that folks can only join the membership during certain launch periods. T...

We are each on our own journey, and we love to hear about other's journeys: what inspires them, how they got to where they are, if they have any secrets, and more. Last year I hosted a featured pattern designer every month on my Instagram account to talk about all the details that we don't usually see online. Join us for our eighth featured designer, Julie Ann Lebouthillier, the knitting...

Are you feeling lost or frustrated when it comes to marketing your knit or crochet patterns? Do you struggle with marketing feeling hard, sales-y, or confusing? Are you tired of hearing "have to's" and "should's" that don't align with your personality and goals? If you answered "yes" to any of the above, I created a FREE Marketing Challenge just for you...

You've self-diagnosed your marketing as "failing." First of all, I hope you aren't being too hard on yourself. Are your expectations realistic for your experience and past results that you've seen? Is your marketing actually failing, or are your expectations higher than reality? (If this is you, I 100% get you. I love to dream big, imagine the impossible -- at least in ter...

Let's get straight to the point: I am co-hosting a FREE Creative Pattern Design Challenge for designers, aspiring designers, and folks who enjoy creativity in general. The Challenge will be three days long: March 9 through March 11. Inside, we will be teaching all about my signature creative thought process, sharing three creative design prompts, providing creative tips and tricks, and helpin...

If you've been following along with the last several Pattern Design Circle Podcast episodes, we've been talking a lot about big picture marketing ideas... from the fundamentals of marketing in your business (in Episode 34) through an overview of how to use several different marketing platforms - and what makes each platform unique. We talked about email marketing (Episode 35), social med...

Are you struggling to understand how YouTube marketing can be used in your crochet or knitting pattern design business? Do you enjoy making video content, but you aren't sure how to relate it to your designs, make it valuable to your customers, and generate sales for your business? In this episode of the Pattern Design Circle Podcast, we dive into the full overview: what it is, why it might b...

Are you struggling to understand how Pinterest marketing can be used in your crochet or knitting pattern design business? Do you love to browse Pinterest as a user, but you aren't sure how to use it for marketing? Are you confused about how it can be leveraged to increase your income and impact as both a designer and a business? In this episode of the Pattern Design Circle Podcast, we dive in...

Are you struggling to understand how blog marketing can be used in your crochet or knitting pattern design business? Do you love writing about knit and crochet topics, but you aren't sure how to monetize it? Are you confused about how it can be leveraged to increase your income and impact as both a designer and a business? In this episode of the Pattern Design Circle Podcast, we dive into the...

Are you struggling to understand how social media marketing can be used in your crochet or knitting pattern design business? Are you confused about social media strategy and how it can be leveraged to increase your income and impact as both a designer and a business? In this episode of the Pattern Design Circle, we dive into the full overview: what it is, why it's a highly utilized marketing...