Corey Hiben
The Health Business Builder Show
A podcast about business and marketing in the health industry. Uncovering the personal stories and the lessons learned from building a health-related business. I talk with doctors, physical therapists, chiropractors, doctors, personal trainers, gym owners, influencers, tech founders, and everyone in between to learn how they built, marketed, and grew their health businesses. Like your health, there is no one-size-fits-all model.
Where to listen?
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Episodes
128 - How I built a 1,000+ person Meetup community for Health & Fitness Entrepreneurs 07.12.2023 11:36
Solo episode with ME ( Corey Hiben ) talking about the 7-steps to building a community. 01:13 - Step 1: Find the gap 02:14 - Step 2: Define purpose 03:50 - Step 3: Create structure 05:00 - Step 4: Lead 06:57 - Step 5: Make it sharable 07:53 - Step 6: Feedback 09:04 - Step 7: Follow a cadence 3-Tip Tuesday's - Marketing Tips to Attract More Leads! The Ni...
127 - Taking action and getting $h1t done with Bill Murphy of Willpower 30.11.2023 1:30:45
Bill Murphy of Willpower teaches us how he went from climbing the corporate ladder to starting a Mezca Fresca company. In This Episode: 04:30 - Getting feedback 08:30 - Facebook reveals all 12:00 - Lessons from our parents 19:30 - The dark side of people pleasing 22:30 - Crab people 26:00 - Less thinking, more doing 31:30 - Getting into the best business school 37:00 - Sales and communication 42...
126 - 3 things EVERYBODY wants for Thanksgiving 23.11.2023 4:14
Solo episode with ME ( Corey Hiben ) talking about the 3 things EVERYONE wants for Thanksgiving. 00:28 - Food 01:11 - Admiration 02:08 - Time 3-Tip Tuesday's - Marketing Tips to Attract More Leads! The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/126
125 - The BEST business & marketing advice for health & fitness professionals 16.11.2023 15:36
This is a montage of the past 25 episodes of the advice given to the questions, "What is your best business advice?" and "What is your best marketing advice?" Some common answers to their best business advice. - Take action - Don't give up - Find mentorship Some common answers to their best marketing advice. - Authenticity - Persistence - Don't fear the haters 3-Tip Tue...
124 - The truth about being a coach with Brian Butz The Mobile Mammoth 09.11.2023 1:25:24
Brian Butz teaches us how he acquired 40+ fitness certifications and the lessons he learned along the way. In This Episode: 04:00 - Early entrepreneurship 06:30 - Being a people pleaser 12:30 - 3 types of coaches 10:00 - Obsessive learning 17:30 - Compression and expansion 22:00 - Coaching & communication 28:30 - The unification of knowledge 32:30 - Manipulation 36:00 - Old dead guys 38:30 - M...
123 - 3 Marketing Basics for Health & Fitness Professionals 02.11.2023 9:44
Solo episode with ME ( Corey Hiben ) teaching you about the 3 marketing basic all health & fitness professionals should know. 00:25 - Attention 03:23 - Value 05:50 - The Ask 3-Tip Tuesday's - Marketing Tips to Attract More Leads! The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/123
122 - Breaking free from the healthcare and sugar shackles with Danielle Hamilton 26.10.2023 1:05:00
Danielle Hamilton teaches us how she was able to step away from Speech Therapy and into Functional Nutrition. In This Episode: 02:30 - Allied health professionals 09:30 - Becoming a nutritionist 13:30 - Finding your passion 17:30 - Early entrepreneurial mentors 21:30 - Making it real 24:30 - No failure, only learning 29:30 - Empathy 34:30 - Creating shareable content 42:30 - Give it away for free...
121 - 3 Pillars to Unlimited Leads For Health & Fitness Professionals 19.10.2023 9:14
Solo episode with ME ( Corey Hiben ) teaching you about 3 pillars to unlimited leads for health & fitness professionals. 00:45 - Your offer 03:24 - Your marketing 06:10 - Your service/product 3-Tip Tuesday's - Marketing Tips to Attract More Leads! The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/121
120 - Building a brand with a message with Jason Lucero of Uphill Battle 12.10.2023 55:52
Jason Lucero of Uphill Battle teaches us how he built a brand with a message. In This Episode: 02:30 - Mistakes of a content creator 04:30 - Growing up in a broken home 09:30 - Having difficult conversations 13:30 - Perspective 16:30 - Not being able to walk 19:30 - The 1% 21:30 - Growing up in El Paso 23:30 - The birth of Uphill Battle 27:30 - Grit 30:00 - Marketing 32:00 - Start with the message...
119 - 3 underrated marketing lessons from Italy - Solosode 05.10.2023 9:55
Solo episode with ME ( Corey Hiben ) teaching you about 3 underrated marketing lessons I learned while visiting Italy. That are entirely FREE. 00:24 - Reviews 03:15 - Photos 05:35 - Tagging 3-Tip Tuesday's - Marketing Tips to Attract More Leads! The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/119
118 - Society is backward with Joe Phair the Modern Primal 28.09.2023 1:08:46
Joe Phair the Modern Primal, shares why he believes society is backward. In This Episode: 04:00 - Running 12 miles 06:00 - Growing up in Austin 10:30 - Breaking free from a victim mentality 13:00 - Dealing with adversity 19:00 - Joining the military 23:00 - Bad situations 25:00 - Bootcamp 28:00 - Another one of those 30:00 - Marathon training 34:00 - SEAL training 37:00 - The modern primal 44:00 -...
117 - Finding presence in a chaotic world with JUSTin LOVato of Nirvana Mind & Body 21.09.2023 1:29:40
JUSTin LOVato teaches us how to become present in our life and business. In This Episode: 02:30 - 1-hour sauna sessions 06:30 - Extreme presence 11:30 - Bodybuilding 19:30 - Dropping out of school 22:00 - Working for Gold's Gym 25:30 - The dark side of bodybuilding 31:00 - 10,000 Instagram posts 35:30 - Meeting his partner 39:30 - Come from a place of service 44:00 - Thoughts of unworthiness 4...
116 - STOP waiting to share your gifts with the world - Connor Meekins of LionFit 14.09.2023 1:35:53
Discover your true gifts with Connor Meekins of LionFit . In This Episode: 03:00 - Meeting people at a gym 05:00 - A country boy with city dreams 08:30 - Early dreamer 14:00 - Lacking direction 18:00 - Tools of Titans 20:00 - Go first 23:00 - Dealing with difficult people 26:00 - Making a change 29:00 - How to hear your intuition 31:30 - Thinking for yourself 36:00 - Getting recruited 40:00 - Ment...
115 - Overcoming uncertainty with Dr. Alyssa O’Krent of AOK Physical Therapy 07.09.2023 56:11
Dr. Alyssa O'Krent on how to overcome uncertainty. In This Episode: 03:00 - The prequel 06:00 - A social introvert 08:00 - Playing in the sandbox 13:00 - Family lessons 17:00 - Helping a client run the Leadville 100 19:30 - Rock climbing 24:00 - Staying consistent 27:00 - The greatest challenge of entrepreneurship 30:00 - Building belief and trust 31:30 - The future of AOK 36:00 - Traveling &a...
114 - Get Unstuck & Live Your Purpose with Inner Peace Coach Charles Clay 31.08.2023 1:24:11
Charles Clay teaches us how to get unstuck. In This Episode: 03:00 - Beach vibes 06:30 - Sensory suits 10:00 - Living in California 13:00 - Leaving Corporate America 17:00 - Near-death experience 24:00 - Tapping into your intuition 28:00 - Losing his mom 31:30 - A night time ritual 34:00 - A love for money 36:00 - Visioneering 42:00 - Men's work 48:00 - Reframing fear 53:00 - Allowing yourself...
113 - The world's most powerful drug with Yancy Culp of Spartan DEKA 24.08.2023 1:08:05
Yancy Culp teaches us how to take care of the beautiful machine. In This Episode: 03:00 - Lessons from farm life 09:30 - Being a YES man 12:00 - Creating DEKA 17:00 - The world's healthiest addiction 21:00 - Hitting the pause button 25:00 - Leveling up 27:00 - Giving back to your people 30:00 - Haze gray and underway 34:00 - Creating an affiliate program 37:30 - Being selfish with your time 39...
112 - Bodybuilding is the missionary sex of fitness with Jarrod Cardona The Crazy Trainer 17.08.2023 57:20
Jarrod Cardona teaches us what it means to be The Crazy Trainer. In This Episode: 02:00 - The missionary sex of fitness 05:30 - Triggering a mindset shift 07:30 - The 10-year overnight success 12:00 - The Crazy Trainer 14:00 - Learning empathy 16:30 - Intrinsically motivated 20:00 - 6 emotional needs 27:00 - Breaking patterns 31:00 - Preventing burnout 36:00 - Growing a social media audience 39:00...
111 - Speak your goals into existence with Hybrid Athlete Coach - Matthew Johnson 10.08.2023 1:28:56
Speaking it into existence with hybrid athlete Matthew Johnson . In This Episode: 05:00 - Send it 08:00 - Hard things (shirtless) 17:30 - The standard is not college 23:00 - Getting fit for the military 26:30 - Mental fortitude 29:00 - The book that changed his life 33:30 - His first 6-hour endurance race 39:00 - Being bullied 41:30 - Tapping into the pain cave 45:00 - The race that changed his li...
110 - Clarifying your vision with Kevin Xavier of Ghostletics Gym 03.08.2023 1:03:51
Kevin Xavier of Ghostletics Gym teaches us about casting vision. In This Episode: 03:00 - Growing up in South America 07:00 - Putting yourself out there 09:30 - Getting into fitness 11:00 - Fitness and entrepreneurship 15:00 - Having a vision 20:00 - Finding what you enjoy 24:00 - Not living life with regret 26:00 - Nobody cares 30:00 - Dealing with burnout 37:00 - The work starts when you're...
109 - Community Building with Tanner Friesen of Secret Disco Society & Sphere 27.07.2023 1:03:45
Building community with Tanner Friesen of Sphere & Secret Disco Society . In This Episode: 02:30 - Midwest living 06:00 - His first creative outlet 10:30 - Weather & people 12:30 - Addicted to chaos 17:30 - Community versus isolation 21:00 - Building global brands 25:30 - The benefits of going sober 31:30 - Learning what makes you happy 33:00 - Lessons from divorce 40:30 - Staying true to...
108 - Storytelling and community building with Ross McLauchlan of The Austin Winery 20.07.2023 59:02
Ross McLauchlan teaches us how to use wine for storytelling. In This Episode: 04:00 - Early exposure to food and wine 07:00 - Meeting people where they are at 10:00 - Building with purpose 12:00 - Drinkable art 14:00 - Storytelling with wine 18:00 - The best marketing pitch 21:00 - The most expensive bottle of wine 25:00 - Have a premium product 26:30 - Spheres of intimacy 28:30 - Early obstacles...
107 - Building a healthy gym culture with Brendon Fellows of East Austin Athletic Club 13.07.2023 1:09:30
Brendon Fellows of East Austin Athletic Club teaches us how to build and maintain a healthy gym culture. In This Episode: 03:00 - Stand-up comedy 08:00 - Treating people with respect 10:20 - Integrity 13:30 - The desire to help people 20:30 - Chasing your dreams 24:30 - Creating your autonomy 29:00 - Having to fire his first employee 35:00 - Trust God 39:00 - Running a gym 42:30 - A relationship b...
106 - Creating content for the health and fitness industry with Yash Chitneni 06.07.2023 1:20:57
Yash Chitneni teaches us the value of serendipity In This Episode: 02:00 - What did the ocean say to the beach? 04:00 - Shedding the gate of success 07:00 - Growing up in India 08:45 - The American Dream 10:00 - Getting bullied 13:00 - Reverse engineering 18:30 - Carving your own path 25:00 - Moving to Austin 28:00 - Becoming a content creator 34:00 - Getting involved in fitness 36:30 - Scuba divi...
105 - The overlap of business and spirituality with Rachel Gibler of It's F-ing Spiritual 29.06.2023 57:11
Rachel Gibler shows us the overlap between business and spirituality. In This Episode: 03:30 - Making her first dollar on the internet 07:00 - Our thoughts create our reality 10:00 - Growing up atheist 13:30 - Understanding your power 15:30 - Testing the universe 19:30 - The point of a vision board 22:00 - Sharing your truth 28:00 - How to know when you're not on the right path 31:00 - Buildin...
104 - It matters what you eat with James Benefico of Organic Muscle 22.06.2023 53:13
James Benefico of Organic Muscle teaches us how he built a supplement company. In This Episode: 02:30 - Networking & mingling 06:00 - Growing up as the fat kid 10:00 - Feeling lost 13:30 - It doesn't matter what you eat 18:00 - Losing 80 pounds 23:00 - Eating organic 24:30 - Almost dying from a pre-workout 30:00 - Go big or go home 32:30 - Brand ambassadors 35:00 - The Invisible Council 38...
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