Corey Hiben
The Health Business Builder Show
A podcast about business and marketing in the health industry. Uncovering the personal stories and the lessons learned from building a health-related business. I talk with doctors, physical therapists, chiropractors, doctors, personal trainers, gym owners, influencers, tech founders, and everyone in between to learn how they built, marketed, and grew their health businesses. Like your health, there is no one-size-fits-all model.
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Android almost 10M downloads · 4.8 rating
iOS soon
Episodes
153 - Embrace Your Inner Weirdness to Build a Thriving Fitness Business with Zane Griggs 30.05.2024 46:29
Zane Griggs of Kicking Ass After 50 teaches us how he built a successful personal training business. In This Episode: 02:08 - Intro and Background 03:01 - Early Ventures and Mindset 05:04 - Balancing Gigs with Family 06:10 - Passion for Health/Fitness 07:15 - Fitness Challenges 09:19 - Pricing Adjustment 11:15 - Health Improvement 12:22 - Hormone Balance 13:16 - Motivation Beyond Looks 15:07 - Par...
152 - The 7 Fundamentals of Lead Generation for Health Brands 23.05.2024 20:30
A solosode with ME ( Corey Hiben ) talking about the 3 ways to be intentional about generating more referrals. In This Episode: 01:30 - Define your ideal client 03:55 - Create compelling content 06:15 - Generosity 09:07 - Lead capturing 11:35 - Nurturing 14:48 - Focus 16:50 - Keep going The Health Hustle Newsletter - Marketing Tips for Health Brands...
151 - Content Creation and Storytelling Masterclass with Matt Choi and Matt Johnson 16.05.2024 1:33:01
A masterclass on storytelling and content creation with Matt Choi & Matt Johnson . In This Episode: 04:30 - The 1%'ers 06:00 - Racing cars 08:00 - Bowling 10:30 - Having a hobby 13:30 - Becoming an influencer 18:00 - Storytelling 24:00 - Overlaps of business and content 28:30 - The beginning of a content journey 34:00 - Running away or running towards something 42:30 - Having an impact wit...
150 - 3 Ways To Grow Your Referral Base 09.05.2024 6:32
A solosode with ME ( Corey Hiben ) talking about the 3 ways to be intentional about generating more referrals. In This Episode: 01:10 - Bees and Butterflies 02:48 - Gardens 04:10 - Paid Communities The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resour...
149 - Build a 6-figure Side Hustle with Fabienne Hansen 02.05.2024 1:16:56
Fabienne Hansen teaches us how she helps people build a 6-figure side hustle. In This Episode: 03:00 - Growing up in Germany 10:00 - Overcoming fear of failure 13:00 - Learn by doing 16:00 - Celebrating freedom 20:00 - Buying a one-way to Sydney 21:30 - Taking a MEcay 24:00 - Healing childhood trauma 33:00 - Feel good file 36:30 - Dealing with haters 39:00 - Consulting 44:00 - Getting a life-chang...
148 - How Economic Tension can Help You Attract More Leads and Increase Your Prices 25.04.2024 8:49
A solosode with ME ( Corey Hiben ) talking about the 3 ways you can use economic tension to increase leads and raise your prices. In This Episode: 02:10 - Keychains 03:57 - Beef 05:52 - Dating The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show...
147 - From "Chopped" Champion to Personal Chef for Professional Athletes 18.04.2024 1:17:31
Brooke Siem teaches how she went from owning a bakery to becoming a personal chef for professional athletes. In This Episode: 05:30 - Egypt and Aliens 09:30 - Growing up with a sniper rifle 12:30 - The family business (collections) 17:00 - Losing her inner compass 19:30 - The "yes" experiment 25:00 - Moving from intellectual to physical 33:30 - Scratching your creative itch 36:30 - Her f...
146 - The 3 Types of Communities and Why You Should Build One 11.04.2024 7:12
A solosode with ME ( Corey Hiben ) talking about the 3 types of community and how to build a flywheel by using all 3. In This Episode: 01:00 - Digital 02:50 - Large Group 04:30 - Small Group The Health Hustle Newsletter - Marketing Gems for Health Brands The Niche Test Get all links, resources, and show notes at: ...
145 - A Nonverbal Communication Masterclass with Blake Eastman of The Nonverbal Group 04.04.2024 1:34:57
Blake Eastman of The Nonverbal Group teaches us how better understand non-verbal communication. In This Episode: 06:00 - Become an entrepreneurial extremist 09:00 - The false narrative 11:00 - Tax write-offs in business 15:00 - Essential business skills 19:00 - Understanding your values 20:30 - The 6-figure skill sets 24:30 - Making business leaps 26:30 - How to build a world-class course 31:00 -...
144 - The 3 Marketing Basics Every Health Brand Should Consider 28.03.2024 8:33
A solosode with ME ( Corey Hiben ) talking about the 3 marketing basics every health brand should consider. In This Episode: 01:00 - Pick Someone 03:20 - Have a Primary 05:20 - Know what you want The Health Hustle Newsletter - Marketing Gems for Health Brands The Niche Test Get all links, resources, and show notes at: ...
143 - From Navy Seal To Cattle Farmer with Sean Glass of Primal Beef 21.03.2024 1:10:43
Sean Glass shares how the Navy Seals has helped him be a better Cattle Farmer. In This Episode: 03:30 - Unique social media uses 09:00 - Growing up in Texas 13:30 - Farm life 16:30 - Goat convicts 21:30 - Seeking adventure 24:00 - The ultimate recruiting tool 26:30 - All things beef 29:30 - Early jobs 33:30 - Life lessons from the Seal teams 39:00 - Starting a beef company 43:30 - Beef branding le...
142 - How To Grow a Thriving Health Community 14.03.2024 6:53
A solosode with ME ( Corey Hiben ) talking about 3 essentials to building a thriving community. In This Episode: 02:00 - Who 03:00 - What 04:30 - Why 3-Tip Tuesday's - Marketing Tips to Attract More Leads! The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/14...
141 - Door knocking and community building with Rachel Hague of KonnectHer 07.03.2024 1:13:28
Rachel Hague teaches us how she built a 10,000+ entrepreneurship community called KonnectHer. In This Episode: 03:30 - Rice cakes 07:00 - Finding your voice 10:30 - Growing up fast 12:00 - Las Vegas influence 16:00 - Family entrepreneurship 19:00 - Living in a car 22:00 - Hitting rock bottom 24:30 - The Celestine Prophecy 27:00 - What is purpose? 30:00 - The weirdest job she's ever had 36:00 -...
140 - The 3 BEST places to go for content ideas 29.02.2024 5:17
A solosode with ME ( Corey Hiben ) talking about THREE places I personally go for content ideation. In This Episode: 00:30 - Reddit 01:52 - Customers 02:55 - Competition 3-Tip Tuesday's - Marketing Tips to Attract More Leads! The Niche Test Get all links, resources, and show notes at: www.coreyhi.c...
139 - Building a niche health and fitness business with April Victoria Whitney of Petite Pwr 22.02.2024 1:00:10
April Whitney shared how she built a niche health club business for petite women. In This Episode: 04:00 - Wanting to be like Peter Pan 08:00 - Dealing with burnout 10:00 - Olympics 14:00 - The worst year of fencing 16:00 - Training to endure pain 18:00 - Fresh curiosity 21:30 - Learning to break the rules 24:30 - Panic attack from burnout 28:00 - Living in New York 29:00 - Becoming a writer 31:00...
138 - A Lead Generating Systems for Health or Fitness Entrepreneurs 15.02.2024 6:47
A solosode with ME ( Corey Hiben ) talking about a three step system to generating leads for health and fitness business owners. In This Episode: 01:20 - Attention 03:04 - Trust 04:05 - Community 3-Tip Tuesday's - Marketing Tips to Attract More Leads! The Niche Test Get all links, resources, and show notes at: ...
137 - Stay in your lane with Hyrox Athlete Gunther Klaus of Strength & Mechanics 08.02.2024 1:03:20
Gunther Klaus shares how his childhood struggles led him a career in fitness. In This Episode: 02:00 - Sandwich obsessions 04:30 - Running away from problems 08:00 - Growing up in Bel Air 15:00 - Obsessions 19:30 - Family entrepreneurship 22:00 - EMDR Therapy 31:00 - CrossFit & Hyrox 35:00 - Working for yourself 39:00 - Strength & Mechanics 44:40 - Getting his first client 45:30 - Social p...
136 - 3 Easy Places to Find New Leads as a Health or Fitness Entrepreneur 01.02.2024 6:32
A solosode with ME ( Corey Hiben ) talking about the three places I would go if I was looking for leads. In This Episode: 00:52 - Local 02:15 - Online 03:45 - Events 3-Tip Tuesday's - Marketing Tips to Attract More Leads! The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/136
135 - A masterclass on networking and brand building with Eric Hinman 25.01.2024 1:05:44
Eric Hinman teaches us how he built his massive network and leverages it to grow wellness brands. In This Episode: 02:00 - Early leadership roles 06:30 - Specializing in a niche 09:30 - Social capital 12:30 - Chance encounters 16:30 - The pros and cons of heat training 20:30 - Why business partnerships fail 23:30 - Why you shouldn't have a sexy business 29:00 - How to manage dozens of brands 3...
134 - Leads Today vs. Leads Tomorrow. vs. Leads Forever 18.01.2024 11:07
A solosode with ME ( Corey Hiben ) talking about the three ways I would get leads if I was starting over from ground zero. In This Episode: 02:30 - Leads today. 05:23 - Leads tomorrow. 07:11 - Leads forever. 3-Tip Tuesday's - Marketing Tips to Attract More Leads! The Niche Test Get all links, resources, and show notes at: ...
133 - Pivoting your fitness brand with Nikki Zahka 11.01.2024 51:46
Nikki Zahka shares why she needed to pivot her brand. In This Episode: 03:00 - Learning how to lift 06:00 - Goal setting 07:30 - The dark side of external approval 10:00 - Male and female hormones 13:00 - The ab girl 16:30 - Identity change 19:30 - How to find a coach 22:40 - Gamifying workouts 25:00 - Understanding your metabolism 27:30 - Being authentic 32:00 - Being over socialized 33:30 - Sale...
132 - Why you should create content first and build a business second 04.01.2024 10:39
A solosode with ME ( Corey Hiben ) talking about why I believe traditional business models are backwards and the 3-steps you can take to get ahead in 2024. In This Episode: 02:30 - Expertiseness 04:25 - Uniqueness 07:30 - Oneness 3-Tip Tuesday's - Marketing Tips to Attract More Leads! The Niche Test Get all links, resources, and show notes...
131 - Life lessons and life hacks from 2023 with Matt Johnson 28.12.2023 56:32
Life lessons and life hacks with Matt Johnson . In This Episode: 03:45 - Protecting your nipples 05:50 - Mints and nicotine 13:00 - Creatures of community 20:00 - Vibing on an E-bike 23:00 - Not being afraid to fail 28:00 - Shoot your shot 29:30 - Shoot to score 32:00 - Sign up for the thing 35:50 - The one niche to rule them all 39:30 - Branding is the game 40:30 - Walking with ambient noise 43:0...
130 - Sober curious with Amanda Kuda of Unbottled Potential 21.12.2023 58:28
Amanda Kuda shares why she decided to go sober and how it's massively improved her life. In This Episode: 02:30 - Pursuing your dreams 05:00 - Going sober 07:00 - Fear of being exposed 11:00 - The power of intention 14:00 - Learning entrepreneurship 17:00 - Hopeless optimism 20:00 - Getting an agent 22:00 - Writing and speaking 24:30 - What is a spiritual journey? 28:30 - Tapping into intuit...
129 - 5-Steps to achieving your goals in 2024 14.12.2023 10:39
Solo episode with ME ( Corey Hiben ) talking about the 5-steps to achieving your goals in 2024. 01:00 - Step 1: Disconnect 02:56 - Step 2: Reflect 04:30 - Step 3: The perfect day 06:10 - Step 4: Goals 07:54 - Step 5: Relationships 3-Tip Tuesday's - Marketing Tips to Attract More Leads! The Niche Test Get all links, resources, and sho...
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