The Headliner Podcast: Discovery and Marketing

Today, we're talking about how to take a break from podcasting! Podcasting is A LOT and, like anything, a break can help you reset, refresh, and come back stronger. For more information, check out: https://www.youtube.com/watch?v=n_QpzGb8jlE&pp=0gcJCR0AztywvtLA https://www.headliner.app/blog/2025/07/10/how-to-take-a-break-from-podcasting-beat-the-summer-slump/ Watch on YouTube: https://youtu.be/Zk...

In this episode of The Headliner Podcast, Nicholas and Elissa tackle a pressing issue facing many podcasters: the phenomenon of "podfade." What exactly is pod fade, and why do so many creators find themselves falling into this trap? Drawing inspiration from a blog post with Podground.io, they delve into the reasons behind why podcasters quit and how to build a sustainable approach to keep the pass...

Discover why being a 'faceless podcaster' is not only possible but can also lead to success. Audio-first podcasts are far from dead, and in many cases, they are still exactly what listeners want. In this episode of The Headliner Podcast, Nicholas and Elissa tackle one of the biggest questions in podcasting today: can you still succeed without being on camera? With platforms like Netflix, Hulu, and...

Podcasting is competitive, but is it oversaturated? We'd argue no. This week's we're drawing comparisons between podcasting and other, more 'saturated' creative outlets to learn how creators brand themselves and grow, despite the odds.  Learn how to market and brand podcasts while getting tips and tools along the way to help you grow your podcast. For deeper dives on guesting and paid podcast prom...

What is Apple's HLS and video announcement? What does it really mean for podcasts?... In the ever-evolving world of podcasting, staying up-to-date with the latest technologies is crucial for podcasters looking to enhance their content and reach. In our latest episode, we dive deep into the recent Apple update regarding HTTP Live Streaming (HLS) and its implications for the podcasting community.  S...

In podcasting, growth is a continuous journey, but many creators encounter a common challenge: the growth plateau. This episode delves into paid podcast promotion as a crucial tool for overcoming these barriers. Headliner suggests that a plateau can be a moment to pause and strategize rather than a sign of failure. Headliner explore the landscape of paid promotion, emphasizing its importance in to...

Valentine's Day is almost here, making it the perfect time to show your podcast some love! In our latest episode, we share creative strategies to promote your podcast and engage your audience. From leveraging YouTube for discoverability to the power of captions, there's a lot of little things you can do to help remind your show just how much you care. Happy Valentine's Day; now go show your show s...

In this episode of the Headliner Podcast, Headliner discusses the impactful role of podcasting in brand growth! We'll explore how businesses can leverage podcasts to connect with audiences and enhance their brand presence. With compelling stats, the importance of engaging content and storytelling that resonates with niche audiences has never been more podcasting-y. Headliner also outline the pros...

Let's learn about the podcasting trends to watch for in 2026. On this episode of the podcast, Headliner talks about how video is becoming increasingly important for keeping listeners engaged and helping them find new shows. With Spotify and YouTube stepping up their video game, it's clear that podcasters need to jump on board! We also discuss the shift towards off-app discovery. Social media, YouT...

In this episode of the Headliner Podcast, hosts Nicholas and Elissa dish out tasty tips on how to use your podcast's back catalog to grow your audience. With Thanksgiving around the corner, they cleverly compare "leftovers" to the gems you've already created. They chat about the perks of reintroducing evergreen episodes to fresh ears and keeping your podcast buzzing during the busy season. Nichola...

In this episode of the Headliner Podcast, hosts Nicholas and Elissa dive into YouTube's definitive guide to creating engaging podcast content. They emphasize the importance of getting your podcast on YouTube, highlighting that any effort is better than none. With YouTube being the second largest search engine, they discuss various video formats—from simple audiograms to fully produced video conten...

In this episode of the Headliner Podcast, hosts Nicholas and Elissa explore YouTube's exciting new features for podcasters in 2026. They discuss how these tools aim to simplify podcasting and why creators should take advantage of YouTube's growing investment in the medium. From AI-enhanced editing to expanded thumbnail testing, Nicholas and Elissa break down the benefits of these updates to help p...

In this episode of the Headliner Podcast, hosts Nicholas and Elissa discuss the rise of video podcasting and whether podcasters should make the jump to video. They explore the benefits of adding a video, the growing popularity of podcast videos, and how video can enhance audience engagement. They also address the challenges of video editing and the technical aspects involved. This episode is fille...

In this episode of the Headliner Podcast, hosts Nicholas and Elissa put a ring on the truth about podcast growth: guests can be game-changers. Inspired by Taylor Swift's headline-making appearance on the New Heights podcast, they dig into how the right guest can turn casual listeners into lifelong fans. With stats that hit harder than a breakup ballad, they reveal how Taylor's episode grew viewers...

In this episode of the Headliner Podcast, hosts Nicholas and Elissa dive into the nitty-gritty of audio quality and how to boost your podcast setup without emptying your wallet. They dish out practical tips that'll level up your sound game, whether you're just starting out or have a bit of experience under your belt. Did you know one-third of listeners bail on a podcast due to bad sound? Nicholas...

Transcription is one of the easiest ways to grow your podcast. And, often, one of the most overlooked tools for podcast growth. Get started at https://eddy.headliner.app.  A good, high-quality transcript makes your show easier to find, easier to follow, and easier to share. It's not just about accessibility or podcast SEO (though it helps with both). It's about creating a better experience for eve...

In this episode of the Headliner Podcast, hosts Nicholas and Elissa dive into the 'summer slump' in podcasting. They chat about how listener habits change in the summer and share tips for podcasters to stay active while taking a break. Get ready for some fun ideas on repurposing content and engaging on social media while keeping the excitement alive during those summer breaks. Tune in for some gre...

In this episode of the Headliner Podcast, hosts Nicholas and Elissa chat about how to make your podcast more visible—all inspired by a comment on our social media!!!  With some eye-opening stats, they share that 71% of listeners discover new shows through social media, and 68% of video podcast listeners have found podcast content via social clips. Nicholas and Elissa offer handy tips on creating e...

  In this episode of the Headliner Podcast, hosts Nicholas and Elissa introduce TL;DL (Too Long Didn't Listen), a tool designed to enhance podcast engagement. This summarizer combines clips from real podcasts with AI insights, allowing users to quickly grasp the essence of episodes without the full listen. They discuss how TL;DL helps listeners manage their podcast queues efficiently, offering a p...

In this episode of the Headliner Podcast, hosts Nicholas and Elissa tackle the crucial topic of social media strategy for podcasters. They discuss the importance of social media in podcast discovery, especially YouTube. We explore social media algorithms and share practical tools, like Headliner's automatic audiograms, to help maintain a strong online presence. Additionally, we discuss creative st...

Learn about the relationship between YouTube and podcasting. Headliner explores strategies for starting and growing your podcast on YouTube, comparing high-effort production techniques with more relaxed, 'chill' approaches. Headliner highlights YouTube's significance as a top platform for podcast consumption, sharing statistics on its share of weekly listeners. They discuss the benefits of integra...

In this episode of the Headliner Podcast, hosts Nicholas and Elissa dive deep into the art of creating effective podcast clips. They emphasize the significance of promoting your podcast through engaging snippets, sharing insights on what makes a clip truly stand out. Nicholas and Elissa discuss the ideal length for podcast clips, highlighting that shorter, punchy segments often yield better engage...

  Video in podcasting? Yep. We're talking about it too!  In this episode, Headliner is talking all about video in podcasting. Video is great for audience growth, retention, and engagement. Headliner also shares practical tips for integrating video into your podcasting strategy, stressing the importance of authenticity over production quality. The episode concludes with best practices for creating...

In this episode of the Headliner Podcast, hosts Nicholas and Elissa tackle the topic of podcast equipment. They discuss the importance of audio quality versus content quality, emphasizing that while production matters, the substance of your podcast is what really counts. Nicholas, our in house equipment dude, shares practical tips for podcasters looking to enhance their setup, from microphone etiq...

Welcome to the Headliner Discovery Marketing Podcast! In this episode, we explore the world of podcasting with Reena and Wanye, hosts of the Better Call Daddy Show. Discover how this father-daughter duo captivates audiences with their unique bond and heartfelt stories. Reena and Wanye share their podcasting journey, highlighting skills they've developed, from guest outreach to crafting engaging na...