The Hardcore Closer Podcast

You have to be careful who you let represent your organization.    I didn't learn this lesson soon enough.     I'm not talking about someone who got fired from your team and started talking shit online about the company and you.    They'll do that, but think about things this way:    You hire a sales person who is absolutely manipulative.    Guess what?    When they train your new sales people, th...

A massive wealth shift is coming.    Some will think the rich will get richer.    The middle class will elevate to a new category.    Now is the time to get liquid.    Stack and sit on your cash.    The last 2 years a lot of people have lost a lot of their money.    They bought homes, jewelery, vacations, private jets, cars and all the unneccessary bullshit.    The Lambros are now fading out.  The...

I have to be honest.  I am not on the front lines of sales these days.    I have a killer team that can answer things better than I can.    I stay in my lane.    My lane is marketing, and making it rain.    I spend time coaching my sales team based on my experience as a consistent closer.    There are 3 ingredients when it comes to closing more sales:    Value has to exceed price Client recieves a...

China is starting to feel the effects of the tariffs imposed on them.    India is getting all the work from Apple and other big companies and this is going to have a huge impact on our economy.    Donald Trump said we are about to enter a golden age.    If you're not positioned to make fuck-you money, you're going to end up on Universal Basic income like everyone else.    It's time to get it while...

I have a friend named Bobby Castro.    One of his favorite phrases is "Stack'em and Rack'em Savages."    And what that means is when you land one win, keep going for the next one.    Stack them bitches up.    For most people, they'll get a win and coast.    When I worked at the car dealership, no one would help the people walking in.    Instead, they'd be calling their leads or be conveniently at...

Back when I was coming up, I was fortunate enough to have met the late Zig Ziglar.    I've also met his son who has come to my office a couple of times.     Zig wrote a book called, "See You At the Top."    He said something in that book that struck a cord with me..............   "If you help enough people get what they want, you'll get what you want."    This addage still holds true.     But not...

This one is going to blow your mind and I'm going to tune you in to a mass exodus that's been happening in the Digital Marketing space and business in general.    The days of "Greed is Good" are over.    They're coming to an abrupt end quickly.     The reason?    No one is buying bullshit.    Not your bullshit or anyone else's bullshit.     We live in a world where if you've not figured out how to...

 I had a guy reach out to me on Sunday morning in the DMs at 7:30 am.   He wanted to talk business.    That's cool.    I'm a busy guy and love business, but this guy was once in the Apex network I created.    He was in for a few years.     Over that time, he had access to me, just like most poeple that come into our network.    I've helped him with multiple things in life and business over the yea...

One of the biggest misconceptions most people have is we think other people actually care about us.    And nothing can be further from the truth.    People only care about what they care about.    When it comes to sales, it's important to remember, most popelpe are not going to jump at the first offer you make.    And I see so many people run the typical line of "Hey buy my shit."   "If you like t...

One of my favorite podcasts is the Joe Rogan Podcast.    He always has cool guests on ranging from every day people to Presidents, thought leaders, cutting-edge doctors, and most people that don't get the air time they deserve.    Six months ago, I was listening to an episode where he's talking with his guest about creatin being a powerful sleep aid.    I thought, "That's for working out."    It w...

Every week, I log tons of hours behind my desk, at my computer.    I'm pounded by blue screen time every single day, but I have to recharge.    Every Saturday, for the last 3 years, I've run to my ranch in Oklahoma.    It's a quiet, and beautiful space with winding roads and rolling plains.   There I have ponds, ATV roads, a river, cattle, fish, and everything else you can imagine.   It's my workp...

1981 China was nothing but farmers.    Today, it's one of the most technologically advanced civilizations next to the United States, the UK, Switzerland, Japan, and many others.     44 years ago, they weren't.    They had to invest in the tech in order to grow their civilization.   We're in the current age of A.I.     Elon Musk painted a picture of what's to come.    You're already seeing it....  ...

You've seen the roided out bald guy who says you have to work for him.    Apparently, that ideology didn't work for him.    I have a confession.............   I have given and give my employees steroids......   But mine are different.    I put my team on steroids by enhancing their lives with A.I.   I put them on A.I. assistants we call PET.    Performance    Enhancing    Technology.     We give t...

Research has cited the average person spends 4 hours a day minimum scrolling on their phone on social media.    That doesn't include checking emails, playing games, etc........   That's just social media.    I'm sure I spend more than that on there before noon, but there's intention behind it.    I'm looking for something with intention.    Someone I can offer a product or service to.    A solutio...

I'm going to share something with you and I'm not trying to brag, but lean in and listen carefully......   The audience......you know the one you thought you could fool and manipulate?    Well, they got smarter in the last year and a half.    And it's all thanks to tech and the advancements of A.I.    Your everyday consumer is on ChatGPT, watches tons of media daily and is woke to your cleverly co...

If you're a speaker or coach and that's all you do for a living, your industry is about to be over.    It's not just your industry, but many others.    No one is going to continue paying $50K-$100K per year to be in a mastermind.    Everyone has had to drop their prices, including me.    All of this has to do with A.I.    Demand versus access.    Right now, you have maybe 5 years to really catch t...

Let's flash forward into the future 3 years.     You're applying for a job and you're going up against someone with an MBA.  That person is well-qualified and is probably the more attractive candidate for the job.    Let's say you have an Associates degree, but you happened to learn A.I. along the way.     You've implemented it in every single job you've had over the last 3 years.    When it comes...

I was in a Facebook group with mortgage professionals a few days ago and I noticed one person was asking about getting a printed copy of marketing materials I was sharing.    Instead of clowning on the loan officer, the group turned their attention to Real Estate agents citing how important it was to share their marketing materials with real estate agents and hard selling them on selling you as a...

I am not a person who likes to do things the easy way.    My whole life, I've done nothing but do shit the hard way.    And let me tell you..........   The hard way is expensive.    It's painful.    People steal from you.    They run your name down.    They try and snuff out your business, your family, and even take your soul.    Here's what I know about being a hard head.    I'm grateful because...

One of the most destructive things we do is ignore the signs.    The signs about the times.     Accepting reality that things are going to change.    It's no surprise.    The pendulum of life swings back and forth, but for some reason, we get caught in continuing to believe the lies.    The best thing you can do is to be wlling to surrender to the inevitable......   Change will always be a part of...

There are shit bags in every nation, race, continent, neighborhood..........   They come in every shape, size, and form.    I know a lot of good Asians, Blacks, Mexicans, Africans.......Europeans.....   I know the good and bad in every sector represented in the human race.    They're everywhere.    One thing I can tell you is, you can't group everyone into one category just because one of them has...

I once had an event in my old office.    A man that ran a multi-billion dollar company in finance came to talk to some of my guests.    He talked about having to take a step back in his company, so he sold some of his cars, watches, and real estate.    He did this so he could have the capital necessary to build his company to a multi-billion dollar company.    This man needed to take a couple of s...

I have had some great teams in the past and had the worst teams in my time as a business owner.    Your team will make or break your company.    In business you might have an executive assistant, sales person, marketing person, and admin assistant.......all of them are charged with one task........push sales and bring them to the business.    Whenever one person drops the ball, they're hurting the...

The other day I was watching a Youtube vide of a homeless guy walking around in LA.    My 13-year old walks in and bless him.....he's a rich kid.  He's in private school and has no real concept of the rest of the world, even though I educate all of my kids on the various crevaces there are.    He's never been in a situation where he's had to deal with homeless people on the street.    He asked me...

One thing you need to know in life, especially as an entrepreneur is you're going to lose money.    Whether you leave it in your jeans pocket and wash it or lose money from a business transaction go wrong, take the lesson in each one of those experiences.    Once I bought into a seed round of a company that is publicly traded.     I spent $100 K but I was thinking it would be huge like FB. They va...