The Hard Truth About B2B eCommerce

Send a text Jennelle McGrath is the CEO of Market Veep, a full service marketing agency. We discuss the importance of marketing in manufacturing & distribution, and how tools like Hubspot can play a critical role. Hubspot allows companies to unify their CRM, marketing, and operations. We discuss the challenges of keeping sales, marketing, and operations working in unison to progress eCommerce...

Send a text Co-host Isaiah Bollinger, and Timothy Peterson host our first 2025 Solocast where we cover they key trends we are seeing in B2B eCommerce. We make our top 5 predictions such as how AI will impact B2B eCommerce and much more. Predictions are always and don't always come trust but one thing we know for certain is that being setup to be flexible and pivot as the market changes is key...

Send a text Colin Boothe has spent his entire career in the Netsuite ecosystem. In fact his experience goes back a previous generation to his father who also started early on in the Netsuite world. Colin Boothe companies, Esonus, builds Suiteapps and helps companies leverage Netsuite which often involved integrating with eCommerce platforms like Shopify or BigCommerce. We discuss how ERP and eComm...

Send a text Justin King's mission is to educate and train the B2B eCommerce industry. There is so much to learn to level up the manufacturing and distribution industry to become more self sufficient with digital strategies. B2B eCommerce is a central place that manufacturers and distributors need to invest in, but without the proper knowledge they will not succeed. Justin is assembly the best...

Send a text Znode is an eCommerce platform entirely focused on B2B eCommerce. Rupesh Agrawal talks about how there are so many complex scenarios regarding B2B that its not possible for any one platform to tackle all of them. Znode makes tackling such challenges easier and easier with their pure focus being to help manufacturers and distributors sell more online. Support the show

Send a text Boris Lokschin started Spryker out of Germany to assist companies with complex commerce needs. B2B is often much more complicated than B2C and naturally the mission of Spryker to democratize complex commerce led Spryker to became more and more focused on B2B. We discuss different scenarios involving complex commerce and how they apply to manufacturers or distributors. Support the show

Send a text Matt Eichner is the Executive Chairman & President at Emporix, a modern B2B eCommerce platform built for complex processes. Matt Eichner helped build Endeca as an SVP and was a Director at Google for 12 years. He recently joined Emporix in 2024 to disrupt commerce with a process driven platform designed to handle and adapt to complex business processes. We discuss how B2B eCommerce...

Send a text Alex Witcpalek spent his entire career in the B2B space such as SaaS companies like Conexiom that automate B2B ordering processes. Alex started Continuum to solve B2B returns which are often the most expensive order for distributors and manufacturers. By creating a holistic digital solution for B2B returns, Alex is able to get manufacturers and distributors massive ROI in a short perio...

Send a text Dwayne Doshier has multiple decades of experience working in eCommerce on both the agency and platform side. He has seen the evolution of eCommerce platforms such as Insite (now Optimizely), Magento, SAP Hybris, and many others. He is now leading enterprise B2B eCommerce growth at Shopify to bring the simplicity of Shopify to complex enterprise B2B organizations. Shopify has evolved tr...

Send a text Evan Klein, CEO of Zaelab, joins us to discuss best-in-class Commerce and what the future holds in B2B eCommerce. Zaelab & Trellis merged on November 1st To build a best-in-class digital consultancy for manufacturers and distributors. Zaelab + Trellis are pushing the limits on what a top B2B eCommerce experience should be as the space is still not matured. We discuss some of the ma...

Send a text Dave Malda is the director of partnerships at Jitterbit, an iPaaS platform with multiple facets beyond your typical use case. Jitterbit can help with integrations, low-code development of additional software, EDI, and more. We discuss how integrations and combining multiple complex enterprise software solutions are key to B2B eCommerce success. Without integrations, it will be nearly i...

Send a text Lee Ramponi & Lee Riesterer, CEO & CRO of Viax.io join us to discuss the complexities of B2B commerce and why they started the company. Viax was built because there is a gap in the market where all the complexity builds up. ERP in the backend and eCommerce on the frontend leave complex unique business challenges in the middle. Hence, Viax.io, a middle office solution to solve t...

Send a text Chris Peer is the CEO of Sync Show, a B2B marketing agency focused on manufacturing, transportation and logistics, distribution, and professional services. He follows their successful model, which includes 8 pillars of B2B marketing. We discuss each pillar and how it can be used to improve your eCommerce and B2B business with modern digital marketing. Support the show

Send a text Chris Baltusnik is bringing forward Owens Corning, an enterprise manufacturer with B2B eCommerce that has historically been handling commerce with one-to-one sales reps. He has experience in an eCommerce agency and on both the B2C and B2B manufacturer sides. After building a best-in-class eCommerce program at Good Year, Chris has taken his talents to B2B eCommerce and is helping educat...

Send a text Jay Schneider has spent over a decade in B2B eCommerce on the operating side, software provider side, and agency business side. Jay is now the founder of B2B Squared, which is focused on helping B2B companies gain traction on their B2B eCommerce stores via email marketing and other marketing tactics. Most B2B companies struggle to gain eCommerce adoption, and its just not just a techni...

Send a text We speak with Beth Segovia and Kevin Kazenmayer of TradeCentric on the topic of B2B Connected Commerce. What is Connected Commerce? It means connecting all your commerce channels so that your customers, supplies, and everyone in the supply chain are fully integrated. We discuss how companies that have a strong B2B eCommerce presence and procurement integrations are growing significantl...

Send a text Ben Marks is a legend in the eCommerce space, having been in the space for roughly 20 years. Ben started with the early platforms that you no longer hear about but joined Blue Acorn in the early days of Magento's rise with Blue Acorn. We discussed the evolution of B2B eCommerce from his early days to now, working at a challenger company, Shopware, competing increasingly in the B2B...

Send a text Lucas Robinson , is the driving force behind WebLife Stores and BudgetMailboxes.com . With over a decade of eCommerce experience, Lucas has transformed WebLife Stores into a thriving hub of creativity and expertise, serving prestigious clients like NBC, MLB, Harvard University, and JP Morgan. From humble beginnings selling a single mailbox in 2005, Lucas has propelled BudgetMailboxes.c...

Send a text Mark Fitzgerald has been in eCommerce for over two decades. As he progressed in eCommerce he found more and more opportunities in B2B eCommerce. He joined the founder of Pos Supply to help with just that and brought them to 50% plus sales in eCommerce as a business. They now use SuiteCommerce to power eCommerce along with Netsuite on the backend. We discuss all the challenges of gettin...

Send a text Diego Terra has been in eCommerce since the early days of Netsuite. He ended up building the best Commerce platform for Netsuite, what is now called SuiteCommerce. His firm SuiteCommerce got acquired by Netsuite and went on to continue building on Netsuite for eCommerce. He has since moved on to starting Hairball, which helps companies leverage tools like Shopify & BigCommerce with...

Send a text Matt Harris has been working on web projects for nearly three decades. In the early days, eCommerce was the wild west, and there were fewer high-quality platforms from which to choose. Now there are many great platforms, and Matt has focused on B2B eCommerce around Magento, which has been a leading B2B eCommerce platform for over a decade now. We discuss all the challenges that are bot...

Send a text Alex Back is an e-commerce veteran who co-founded the well-known DTC furniture brand, Apt2B , before a successful exit last year. He is currently building out an exciting new platform called Couch.com  that will change the future of AI in the furniture industry and e-commerce in general. We discuss the complexity of furniture eCommerce and how learning to deal with this complexity in e...

Send a text Timothy and Isaiah have been doing eCommerce projects for over 30 years combined. After 4 years of running the podcast, we have a pretty good idea of whats coming next for B2B eCommerce. Hear our predictions and ideas about what we believe the future of B2B eCommerce will be like. Support the show

Send a text Tom Pierce is a highly experienced problem solver with a diverse background that includes military service, pastoral ministry, and application software. Tom has a deep background in ERP implementation and has worked on some of the most sophisticated defense industry manufacturing problems. We discuss the complexity of enterprise software and how it can apply to today's world of B2...

Send a text Vladimir Diakonov & Brandon Briggs implement B2B eCommerce solutions across Magento and Shopware at IT Delight. We discuss the many challenges of B2B eCommerce such as scaling product data to large data sets, integrations, and marketing. We also discuss the internal politics that often hinder B2B organizations. Support the show