The Handyman System Podcast

How to Get Customers and Make Money as a Handyman or Contractor Caleb Ingraham, CEO of North Seattle Handyman, as they discuss the pros and cons of wholesale and retail contracting, strategies for effective marketing, and various avenues to gain customers, from word of mouth to utilizing platforms like Home Advisor and Yelp. Perfect for aspiring and working handymen or contractors looking to learn...

Hourly vs Flat Rate Pricing: The Handyman's Complete Guide to Profitable Pricing Stop leaving money on the table! Are you stuck in the feast-or-famine cycle, working harder but not seeing your bank account grow? This episode breaks down exactly when to charge hourly vs when to offer flat rates and how to calculate your baseline rate so you never work for peanuts again. What You'll Learn: How to ca...

🔧 STOP believing that perfect work = loyal clients! Most handymen think if they just do incredible work, clients will automatically call them back, leave glowing reviews, and refer them to neighbors. This episode DESTROYS that myth. Here's the brutal truth: Your clients can't tell if your drywall patch is perfect or if that faucet was installed to code. They just know their problem got solved. So...

6 Foundational Systems You Need in Your Business | Handyman Business Systems Running a handyman business without the right systems is like trying to build a house without a blueprint—chaotic, stressful, and full of mistakes you could’ve avoided. In this episode of The Handyman System Podcast, I’m revealing the 6 foundational handyman business systems you need to stop feeling scattered and start ru...

Is your handyman business running you instead of the other way around? In this episode of The Handyman System Podcast I share how to start systemizing your business so it works without you doing every single thing yourself. Whether you are a solo operator or managing a growing team, systemizing your handyman business is the key to reducing chaos, saving time, and creating space for growth. We talk...

Discover 5 simple daily marketing tasks for handyman businesses that keep your phone ringing and your schedule full, without spending hours on marketing. Booked out and stress-free? It’s possible. In this episode of The Handyman System Podcast, I’m revealing how 5 simple daily marketing tasks can transform your handyman business, helping you stay visible, keep your phone ringing, and get off the f...

Is Your Website Getting You Clients? Ever feel like your website is just... sitting there? Like you’ve put in the effort to have one, but it’s not actually bringing in clients or filling your calendar? In this episode, I’m digging into what might actually be going on under the hood of your handyman website, and trust me, it’s not just about looking good. We talk about what makes a website convert,...

Handyman lead generation can feel like a shortcut to steady work, but are pay-per-lead platforms actually eating your profits? In this episode, Becca from The Handyman System and Caleb from North Seattle Handyman unpack the real cost of relying on Angi, Thumbtack, HomeAdvisor, and Yelp. You will hear where these sites fit in a startup strategy, why they often push prices down, and which long-term...

Are Freebies Secretly Hurting Your Handyman Business? Feeling generous with “quick freebies” and “buddy discounts”? 🛠️ In this episode, Becca (The Handyman System) and Caleb (CIO Handyman) expose the silent profit leaks quietly draining your handyman business—and show you how to plug them fast. What You’ll Hear Inside The Freebie Trap Why that “five-minute favor” actually costs you hundreds in los...

Are You Charging Enough For Handyman Jobs? 👉 Are you tired of pulling your prices out of thin air or hoping you’re “in the ballpark”? If you’re a handyman or home service pro struggling to confidently charge for your work—this episode is a game-changer. Inside this episode of The Handyman System Podcast, we're breaking down the exact handyman pricing strategies you need to stop undercharging and...

Handyman Business Systems: Stop Winging It and Start Running Like a Pro Is your handyman business running you instead of the other way around? In this episode of The Handyman System Podcast, I’m sharing the six essential systems that every handyman needs to stay organized, book better jobs, and finally feel in control. These are the systems that help you communicate clearly, track leads, estimate...

Why Handyman Businesses Fail: How to Dodge the Six Silent Killers Is your calendar swinging between overload and tumbleweeds, even though your tool skills are top-tier? In this episode of The Handyman System Podcast I reveal the six sneaky mistakes that quietly bankrupt talented handymen and outline the practical fixes that turn chaos into predictable profit. You will hear: Why relying only on wor...

Is a Google Business Profile Worth the Hassle in 2025? If you are a handyman or home service business owner, chances are you have wondered whether keeping up with your Google Business Profile is still worth the effort in 2025. With stricter verification rules, review glitches, and suspended listings, it can feel like more trouble than it is worth. But here is the truth: when used correctly, a Goog...

In today’s episode of The Handyman System Podcast, I’m diving into a topic that every handyman and home service business owner needs to understand — how to actually get more clients, and where you should start. We’re breaking down a simple but powerful framework — the four ways any business, including yours, can consistently generate leads. This idea was made super clear by Alex Hormozi in his "$1...

Prices are rising. Supplies are tightening. And if you’re running a handyman or home service business, the ripple effects of new tariffs and supply chain issues are about to get real by mid-May. In today’s episode, Becca Ellison, CEO of The Handyman System, breaks down what’s happening behind the scenes with rising material costs, shipment slowdowns, and why big stores like Home Depot and Lowe’s a...

You launched your website… but where are the clients? 🤔 If your handyman or home service business has a website that looks great but isn’t bringing in leads, this episode of The Handyman System Podcast is exactly what you need. Becca breaks down the real reasons your phone isn’t ringing—and spoiler alert, it’s not just about having a website. It’s about how you drive traffic, engage visitors, and...

Are you missing out on clients just because your photos aren’t doing the heavy lifting? In this episode of The Handyman System Podcast, we’re breaking down one of the easiest but most powerful ways to market your handyman or home service business: real, honest, trust-building photos. We’re talking: - Why stock photos should be your last resort - How pictures of YOU build trust before you even spea...

Your website is working 24/7—but is it working for you or against you? In this episode, Becca Ellison (CEO of The Handyman System) reveals how your website creates a first impression long before a client ever reaches out—and why those first 3 seconds could make or break your next job. You’ll discover: ✅ Why your website matters more than you think ✅ Common mistakes that could be costing you clie...

In today's episode, Caleb Ingraham, co-owner of North Seattle Handyman, shares his insights on the challenges and rewards of starting and running a trades business. Caleb discusses the importance of embracing uncertainty, charging your worth, adapting to modern technology, and nurturing customer relationships. He also outlines the primary and secondary reasons why tradespeople often fail in entrep...

11| Reviews Make or Break You: How to Get (and Use) Stellar Feedback for Your Home Service Business If you’ve been in the home service game for even a minute, you know word of mouth is gold. But in today’s digital world, that word of mouth happens through online reviews—and they can either skyrocket your business or send clients running to your competition. In this episode, we’re diving into the p...

In this episode we dive into the essentials of local SEO and its importance for handyman businesses. They discuss how to optimize your Google Business profile, the significance of content for context, and effective keyword research. Listeners will learn about the importance of consistency in SEO efforts, quick wins for improving your search ranking, and leveraging local citations and backlinks. Pr...

In this episode of the Handyman System Podcast, host Becca Ellison discusses the significant factors that influence homeowners' decisions when hiring a handyman. By examining the preferences and characteristics of different client profiles, including a Gen X homeowner, various millennial moms, and busy professionals, the episode highlights the importance of a robust online presence, clear communic...

Are you making the #1 mistake most handymen make—relying on Facebook as your only online presence? In this episode, we break down why social media alone isn’t enough to build a thriving handyman business and how you can take control of your leads with a website, a Google Business Profile, and a strategy that works 24/7.

In this episode, I dive into the world of branding for handymen—a game-changer that separates the pros from the "schmuck in a truck." We cover why branding isn’t just about logos; it’s about every touchpoint—from your website and branded email to your work vehicle and messaging. Discover how a consistent, professional brand builds trust, helps you charge premium rates, and attracts the kind of cli...

Your website isn’t just a digital business card—it’s a 24/7 lead machine (if you use it right!). In this episode, we break down: ✅ The must-have pages that turn visitors into clients ✅ Why Google ranks content-rich handyman sites higher ✅ The #1 mistake handymen make with their websites ✅ How to set up tracking now to win with ads later Don’t let your website collect dust—make it work for you!...