The Gym Member Machine Podcast

CJ Appenzeller started in a 550 sq ft sublease in the back of a batting cage. Today he's a multi-7-figure owner with ATS Strength & Fitness plus 4 Active Personal Training studios (all opened in the last 3 years). We get into exactly how he gets a brand-new coach running sessions solo in 8 days when most gyms take a month, the site visit scorecard every coach has to pass, the hiring funnel tha...

I just got back from a business event in Mexico where multiple people on stage were doing over a million dollars a month. The most "broke" person up there was at about $800K a month. Kyle and I break down the 7 lessons from those 8-figure owners that apply to your gym right now, from the 10-more-members test that tells you exactly what to fix first, to why one guy fired his whole team, to the shot...

If you're the only person selling memberships at your gym, you've got a ceiling on your growth and a one-way ticket to burnout. This episode breaks down exactly how to hire, compensate, train, and coach a gym salesperson so your revenue doesn't stop the second you step away. Whether you're running personal training, small-group, or a multi-location operation, this is the playbook you need. Claim a...

If your gym sessions aren't delivering a great experience, no marketing budget in the world is going to fix your retention or referrals. This episode breaks down the exact CCOS framework (Confidence, Care, Organization, Scaling), the 10-second rule, and the seven-touches system that turn every session into the kind of product members actually pay for month after month. Works for CrossFit, small gr...

If you're a gym owner wrestling with gym pricing, bad hires, burnout, or whether to raise membership rates on current members, this episode goes deep on all of it without the sugar-coating. We break down real profit margins by stage, how to actually pay yourself, and a step-by-step playbook for raising gym prices without torching your community. Claim a (yes, actually) free 30-day trial with GMM h...

Max Waldron opened Performance Hub in Melbourne three weeks before COVID locked the city down for 18 months, grew membership anyway, survived a messy business partnership, and scaled from $11K to nearly $60K a month with a teency bit of help from his gym's marketing agency - Gym Member Machine. This episode is a raw, tactical look at gym sales, gym marketing, gym partnerships, and the mindset that...

What actually happens on a GMM sales call? We walk you through the whole thing: how we audit your gym before we even say hello, what data we're digging into (leads, show rate, churn, lifetime value), and exactly when we'll tell you that you don't need us yet. If you've been burned by high-pressure gym marketing agencies, this one's worth your time. Claim a (yes, actually) free 30-day trial with GM...

We ranked 10 gym marketing tactics from S tier to F tier based on what's actually working across 350+ gyms right now. Meta ads, SEO, referrals, Google Ads, SMS, direct mail, local partnerships and more all get a honest grade so you know exactly where to put your time and money to grow your gym membership. Claim a (yes, actually) free 30-day trial with GMM here FREE Profitable Gym Pricing Worksheet...

If your gym is stuck, the problem probably isn't your market, your leads, or the time of year. This episode breaks down the three patterns that keep losing gym owners losing. Real client stories from real gyms, plus a framework you can actually apply to your gym business today. Claim a (yes, actually) free 30-day trial with GMM here FREE Profitable Gym Pricing Worksheet 👉 Plug in your gym's numbe...

Two Disney movies hold the keys to gym business growth, and yes, I'm dead serious. This episode breaks down the 'next right thing' mindset for overwhelmed gym owners and the art of letting go, delegating your marketing, getting off the floor, and firing yourself from the jobs that are capping your growth and keeping you stuck doing things you hate. Claim a (yes, actually) free 30-day trial with GM...

Your gym's logo isn't bringing in members, and this episode makes the case hard and fast. We break down why brand reputation in your local community beats any franchise name, slogan, or polished logo, and what actually builds the trust that fills your gym. If you're spending money on branding before you've earned a local reputation, you need to hear this. Claim a (yes, actually) free 30-day trial...

If your gym is bleeding members or cash and you keep avoiding the numbers, this episode is your wake-up call. G.R. and Kyle break down exactly what data losing gyms ignore, how a broken pricing model quietly kills a business, and what winning gym owners actually do when the brutal facts show up on their doorstep. Claim a (yes, actually) free 30-day trial with GMM here FREE Profitable Gym Pricing W...

Tough conversations with gym clients and staff don't have to blow up in your face if you've got the right framework. This episode breaks down a three-step method for handling any difficult conversation in your gym, whether it's a client causing a liability issue or a trainer who keeps showing up late, so you get the outcome you actually want without torching the relationship. Claim a (yes, actuall...

The Contrasting A/B Offer is the exact gym price-sheet structure we use to get more members signing up and paying full price on day one, without discounts, bait-and-switch challenges, or chasing people down for a second-sale conversation. If you run a small-group or personal training gym and you're tired of swapping your offer every month, here's the pricing and sales framework to steal (and how t...

Claim a (yes, actually) free 30-day trial with GMM here FREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less. Instagram: @gymmembermachine — ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique...

Claim a (yes, actually) free 30-day trial with GMM here: https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=freetrial&htrafficsource=youtube FREE Profitable Gym Pricing Worksheet: https://join.gymmembermachine.com/podcast-pricing-sheet?el=shownotes&htrafficsource=youtube ⬆️ Plug in your gym's numbers and find out if you're black hole priced or sitting in the sweet spot. Find...

Claim a (yes, actually) free 30-day trial with GMM here ! FREE Profitable Gym Pricing Worksheet: https://join.gymmembermachine.com/podcast-pricing-sheet?el=shownotes&htrafficsource=youtube ⬆️ Plug in your gym's numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less. Follow us on Instagram: https://www...

RESOURCES & LINKS   Claim a (yes, actually) free 30-day trial with GMM here FREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less. Instagram: @gymmembermachine — ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and gro...

 Claim a (yes, actually) free 30-day trial with GMM here FREE Episode Companion Guide - The More to Show Playbook ⬆️ The 10-minute read that unpacks the exact playbook we use to help gyms book more appointments & get those appointments to actually show up! Follow us on Instagram: https://www.instagram.com/gymmembermachine ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing a...

Claim a (yes, actually) free 30-day trial with GMM here FREE Gym Core Values Worksheet 👉 Find out if your gym’s core values are building real culture or just collecting dust on a wall. Create values your team can name, use, and live by in 45–60 minutes. Instagram: @gymmembermachine — ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique trai...

Claim a (yes, actually) free 30-day trial with GMM here FREE Gym Core Values Worksheet 👉 Find out if your gym’s core values are building real culture or just collecting dust on a wall. Create values your team can name, use, and live by in 45–60 minutes. Instagram: @gymmembermachine MENTIONED IN THIS EPISODE 👇 👉 "Fix or Fire" → These team members rot your gym from the inside out: https://youtu.b...

Claim a (yes, actually) free 30-day trial with GMM here FREE Gym Core Values Worksheet 👉 Find out if your gym’s core values are building real culture or just collecting dust on a wall. Create values your team can name, use, and live by in 45–60 minutes. Instagram: @gymmembermachine — ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique trai...

Claim a (yes, actually) free 30-day trial with GMM here FREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less. Instagram: @gymmembermachine — ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique...

Claim a (yes, actually) free 30-day trial with GMM here FREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less. Instagram: @gymmembermachine — ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique...

Claim a (yes, actually) free 30-day trial with GMM here FREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less. Instagram: @gymmembermachine — ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique...